How to Setup Your Mailing List for WordPress

If you’re reading this it means either you’re interested in starting a blog or are currently involved in one. Maybe you’re even reading it because you’re looking for tips on how to become a better blogger. Whatever your reason for being here you’re in the right place. This article is going to teach you everything you need to know about getting a mailing list setup for your WordPress blog.

The Basics

Before you continue reading be sure to familiarise yourself with these acronyms:

  • MAILING LIST
  • BLOG
  • WORDPRESS
  • SMS
  • CC
  • PACKAGING
  • INBOX
  • OUTBOX

The basics of having a mailing list are quite simple. You’ll want to grab a mailing address from a list of people who have expressed interest in receiving regular blog post updates from you. There are several places you can get a mailing list including;

  • Ezra International
  • Aweber
  • Bluehost
  • WPMU DEV
  • Freshdesk
  • ConvertKit
  • MailChimp

You’ll need to decide whether you want your blog to be subscription based or free to view. If you go with a paid option you’ll need to integrate a payment processor like Stripe into your WordPress site. You can do this using a self-hosted WordPress version such as;

  • WPress
  • GitHub
  • SquareSpace

You’ll also want to check if your chosen provider allows for bulk mailing lists. This will make it much easier for you to get your email addresses. You can use a tool like MailChimp to easily create and send out mass mailing campaigns to your audience.

Why Use A Subscription Based Model?

For one thing, you’ll need to make a living from your blog. Even hobby bloggers who don’t use ads need to find a way to monetize their content. You could sell and organize your own seminars and webinars. You could also try affiliate marketing, promoting products related to blogging and online marketing. However, the most effective way to make money from a blog is through a subscription based model. This is because online subscriptions provide you with a steady stream of revenue.

What is a Subscription Based Model?

A subscription based model is one where you require your audience to pay a certain amount of money each month in order to read your content. The most popular and effective type of subscription model is the online clothing shop Patreon. In addition to clothes, you could become a provider of other goods like; skincare products, gadgets, etc.

There are several different kinds of subscription models including;

  • Pay-Per-Post
  • Pay-Per-View
  • Membership
  • Varying Subscription Plans

The important thing to keep in mind is that subscribers are essentially paying you in advance for the content they’re about to receive. This makes it easier for you to plan your monthly expenses because you know what exactly how much money you’ll receive at the end of the month. 

Patreon

One of the most popular platforms for creators to get paid is Patreon. We’ll use it as an example to explain how a subscription based model works. 

If you’ve ever used Patreon, you’ll know exactly how effective and simple it can be to get set up. Even if you’ve used other platforms, you’ll probably still find that using Patreon is the most convenient way to go about setting up a subscription based blog. That’s because you can choose how much you want to charge per month and can offer different plans with all the features you need depending on how much you’re able to pay. You can become a part of the Patreon community on their website and start making money right away.

One of the unique things about Patreon is that they provide you with a built-in audience. When you set up your account, you’ll be offered the choice of either choosing a free or premium plan. The free plan allows you to make money off of Patreon with no limitations but it doesn’t allow you to send out mass emails or promote yourself. The premium plan starts at $5 per month and allows you to do all of that plus more. You can think of the premium plan as a whole side of the platform geared towards marketers and commercial creators who want to grow their audience and make money off of their content.

Pro-Tip

The best way to find a way to make money from a blog is to find a way to get paid for each piece of content you create. The easiest and most convenient way to do this is through a subscription based model. Even if you don’t want to do that, at least consider whether or not you should be offering ads or sponsored posts as part of your content plan. This is because they tend to generate a good deal of money for many businesses and bloggers. But, keep in mind that Google doesn’t always favor businesses that partner with companies, so make sure that you work within their guidelines and do everything you can to maintain a good standing with the Google Adsense team.