How to Add a Blog to Your Website with WordPress
A blog can be a very powerful tool in the right hands, and having one on your website can prove to be invaluable in so many ways. Not only can it provide you with fresh content every week, but you can also use it to attract new, interested readers to your site in a variety of ways.
There’s no one-size-fits-all answer when it comes to adding a blog to your website, so let’s look at several different approaches and the pros and cons of each one.
The Flat-Out Blogging Approach
The simplest and arguably the most traditional way to add a blog to your website is to just start blogging without any kind of planning or strategy. You can put up content as you normally would and gradually build your audience and traffic over time. When you have enough content going into attracting readers and forming a community, you can consider doing a major overhaul of your blog and bringing it to the next level.
The downside to this approach is that you’re essentially starting from scratch, and it can be a lot of work to build something that’s even close to being reliable or interesting. Even if you hire a talented writer or a professional content strategist to help you, it’s still likely to take several months of full-time work to get content flowing smoothly and attract interested readers.
The Semi-Detached Blogging Approach
If you’re looking for a more mature, almost professional look and feel to your blog but also want to keep a more organic approach to your content, you might want to go with the semi-detached blogging approach. Instead of having a standalone blog, you can use a tool like WordPress to publish content to several different channels, such as a blog and a TV show. When publishing your TV shows to platforms like YouTube or Hulu, you need to make sure you’ve got a way for people to find and subscribe to your content.
With this approach, you’re essentially combining the advantages of a magazine blog with those of a TV show. You can keep a fairly steady stream of content coming from various sources and platforms, which means your site will always have fresh content when visitors come back for more. You can also use this approach to grow and expand your blog; the more content you have, the more you can offer. This is a very popular choice among high-profile bloggers and content creators because it allows them to easily get the content they need when they need it, without having to wait for long periods of time to accumulate enough content for an entire blog post.
The downside to this approach is that it doesn’t lend itself to the more organic, grassroots, social media-style of blogging. If your goal is to create a community and draw in readers who want to be a part of something, go with the Flat-Out blogging approach. With the semi-detached approach, you lose a bit of the intimacy – as well as the uniqueness – of a grassroots blog.
The Integrated Blogging Approach
The integrated blogging approach is a bit of a hybrid between the Flat-Out and Semi-detached approaches. You can keep an organic, social media-style of blog on the inside and have a more traditional magazine-style blog on the outside. Instead of having a standalone blog or a blog integrated within a larger, more established website, you can use the power of blogging to establish your own mini-website within your authentic social media channels. This way, you’ll always have a steady stream of content flowing smoothly from various sources and platforms. You can also use the inside blog to establish yourself as an authoritative voice in your industry and grow your influence and credibility.
The downside to this approach is that some of your authentic social media channels might not always be equipped to handle the sophisticated interactivity and engaging content that a fully functioning blog can provide. The more traditional magazine blog is the perfect example of this hybrid approach. The integrated approach gives you the best of both worlds: the intimacy of a grassroots blog along with the authority of a professional website.
Pro-Tip: When Choosing a Platform For Your Blog, Make Sure To Checkout Their Reputation.
When choosing a blogging platform for your website, make sure to check out their reputation. The better their reputation, the more people will want to use their platform to broadcast their thoughts and ideas. Poor reputation can make or break a blog – and this is something you want to avoid if you’re looking to grow your blog and attract new readers.
When choosing a platform, you also need to make sure to consider the type of content you’ll be creating. If you’re looking to create something educational or instructional, consider using a platform that’s optimized for longer, in-depth articles. If you’re looking to create something more entertaining or engaging, consider using a platform that’s optimized for short-form content — such as GIFs, memes, and quizzes.
The better your content, the more your audience will grow. If you do things right, you’ll eventually find yourself overwhelmed by the volume of content you have and won’t be able to keep up with all your fans/followers. Consider using a Content Management System (CMS) to help you maintain a polished, professional appearance while also providing you with the tools you need to quickly and efficiently add new content to your blog. Some examples of popular CMSs are WordPress, Joomla, and Drupal.
Keep in mind: the better your content, the more your audience will grow. If you do things right, you’ll eventually find yourself overwhelmed by the volume of content you have and won’t be able to keep up with all your fans/followers. CMSs can be a great way to maintain a polished, professional appearance while also providing you with the tools you need to quickly and efficiently add new content to your blog. Some examples of popular CMSs are WordPress, Joomla, and Drupal.
Why Should You Write For A Publication Rather Than Just A Blog?
Many people confuse a blog with a news outlet and think that just because they have something to say, it should go on the internet and be accessible to everyone. This is a mistake. While a blog can be a very effective means of getting your message out to the masses, you should still consider writing for a publication – even if it’s just an opinion blog – if this is what you really want to do with your life.
Why should you write for a publication rather than just a blog? One of the main reasons is that many publications give you the opportunity to write something longer and more in-depth. In addition, working with a team of people – whether you’re a solo artist or part of a collaborative group – can help you get your work published and noticed by more people. Finally, in some cases, you might even get paid to write for a publication!
The main takeaway from this article is that you should not underestimate the power of a well-written, engaging blog post. A good blog post can get shared by millions of people online, driven by the popularity of sites like Reddit and Twitter. If you’re looking to establish or grow your blog, put in the time and effort now to ensure you have engaging content that people want to share and link to.