How to Add Matrix Rain to a WordPress Website
If you’re looking for a free email marketing tool that allows you to send mass emails, then you’ve probably already checked out MailChimp. And if you’re using WordPress, you may be familiar with Aweber, which is in fact a subsidiary of MailChimp. But if you want more flexibility, the reliability, or just want to send your emails from a domain of your own, then you should check out Matrix Rain, a free, open-source tool that was built with WordPress in mind.
What Is Matrix Rain?
Matrix Rain is a free email marketing tool that was developed by Neil Patel and his team at the digital marketing firm Growthoid. Their aim was to create the perfect tool for marketers that are looking to seamlessly integrate email marketing campaigns into their WordPress sites.
According to the team, Matrix Rain is a combination of three great services:
These services’ combined features make it easy for anyone to create an email marketing campaign and then easily send out that campaign to thousands of potential customers.
The best part is that all three of these services are independently owned and operated, so if one goes down, you can simply switch to another.
As a marketer, you have a variety of features at your fingertips, allowing you to target the right audience and engage them into taking action (e.g., signing up for your email list, making a purchase, etc.).
Why Should You Use Matrix Rain?
With so many email marketing tools available, it’s important to understand why you should use Matrix Rain rather than some other product.
In a nutshell, the developers of this tool say that it’s the perfect solution for anyone looking to seamlessly integrate email marketing campaigns into their WordPress websites because:
- It’s free
- It has a simple and sleek design
- It has all the necessary features you might need (e.g., autoresponder, customer support, customizable templates, etc.)
- It’s fully compatible with the most popular CMS platforms (such as WordPress, Joomla, and Drupal)
- And best of all, it’s secure.
Additionally, the developers of Matrix Rain stress that this tool was designed to seamlessly work with WordPress, meaning that you don’t have to have any technical expertise to get started. They also state that it’s much easier to use than traditional mailing services because all the steps are automated, which means that you can focus on growing your business rather than spending time tweaking settings and learning a new system.
How Does Matrix Rain Work?
If you’ve ever used MailChimp or Aweber, then you may be familiar with the concept of creating an email list and then sending out automated email campaigns. With Matrix Rain, this process is made even easier because it has a simple dashboard where you can manage all your campaigns from one place. Plus, you can integrate social media platforms like Twitter and Facebook into your email marketing campaigns, allowing you to target the right audiences and engage them into taking action (e.g., purchasing your product, subscribing to your email list, etc.).
To get started, simply go to Matrix Rain‘s homepage and click on the big orange button that says “Get Started“. You’ll then be taken to their simple and easy-to-use dashboard, where you can enter your email address and create a username and password.
From here, you can easily integrate a variety of services that you may have with your WordPress site, including but not limited to:
- Shopping Carts (e.g., Shopify, WooCommerce)
- Payment Processing (e.g., Stripe, Braintree, and PayPal)
- Online Store (e.g., OpenCart, CubeCart, and Magento)
- CRM (Customer Relationship Management) Systems (e.g., Salesforce, HubSpot, and OmniSales)
- Task Management (e.g., Freshdesk)
- Chatbots (e.g., IBM Watson)
- And more!
Once you’ve entered your email address and created a password, you’ll be brought to the next page, where you can select the plan that suits you best (e.g., Basic, Plus, or Pro).
What Are The Different Plans?
The type of plan you choose depends on how much business you want to do and how much email marketing you want to do. For instance, if you’re just getting started and don’t have a lot of money to spend, then go with the Basic plan, which is completely free. But if you’re already doing some email marketing and want to grow your business, then consider the Plus plan or the Pro plan.
As the name implies, the Plus plan adds some features that the Basic plan doesn’t have, such as:
- List Building (e.g., automated email campaigns, webinars, etc.)
- Marketing Automation (e.g., automated email campaigns)
- Customer Management (e.g., email marketing on a membership site)
- Video and Audio Conferencing
- Full Blogs (e.g., with ads)
- And more!
The Pro plan adds even more features, including the ability to send bulk emails (up to 200,000 a month), create coupon codes, and integrate your social media platforms (e.g., Twitter and Facebook) into your email marketing.
Why Should You Use An Autoresponder?
An autoresponder is a tool that simplifies email marketing by taking care of all the tedious tasks, such as delivering and nurturing your emails. With an autoresponder, you simply create an email list and then set everything up manually, which is why many people consider them the “backbone” of their email marketing strategy.
With an autoresponder, you don’t need to have a technical understanding to get started. Simply go to the tool’s homepage and click on the big green button that says “Get Started”. You’ll then be brought to their simple, easy-to-use dashboard, where you can enter your email address and create an account.
Once you’ve done that, you can set up your first automated email campaign by following the prompts that appear.
The best part about using an autoresponder is that you don’t need to have a massive list to get started. Simply enter your email address and set up the tool, and you’ll be able to start sending out automated emails to thousands of potential customers.
Why Should You Use A Landing Page?
A landing page is a tool that allows you to create a simple, convenient website that resembles a traditional web page. But instead of just featuring text and images, you can use a variety of tools, such as:
- And more!
With a landing page, you don’t necessarily need to have a product to promote. You can use the tool to simply promote your blog or website by displaying your logo and offering some helpful information about your business. The great part about using a landing page is that you can easily customize the appearance to fit your brand.
How Do I Create An Email List?
To create an email list on WordPress, you’ll need to follow these simple steps: