How to Add Shopify to Your WordPress Website

Shopify is the most popular eCommerce (online store) platform globally, with over 500 Million active monthly users. What began as a simple online store building platform in 2010 has evolved into a complete digital marketing and content management suite, allowing users to build websites, sell products, and run eCommerce stores all from one place.

If you’re looking to add a Shopify store to your website, then this article is for you. Here we’ll discuss everything you need to know about integrating Shopify with WordPress, including how to set up your Shopify store within WordPress, the process of adding products to your store, and more.

How Does Shopify Work?

If you’ve ever shopped online, then you’ll know that once you’ve chosen an item you want, the site will make it easy for you to purchase it, without ever having to leave the comfort of your home. This convenience has made online shopping so popular, with studies from Google and TikTok revealing that 66% of adults between the ages of 18-29 buy online, compared to 56% of adults between the ages of 30-49 and 50% among those aged 50+. Shopify’s platform takes this convenience and brings it to eCommerce stores, allowing users to create an online store inside WordPress that can take orders and deliver products to customers remotely via a web browser, mobile apps, or even email.

Selecting The Right Ecommerce Platform For Your Business

When choosing the right eCommerce platform for your business, you want to find a balance between being flexible enough to meet your needs and having a fully functioning eCommerce store that can generate sales. To this end, Shopify offers a wide variety of features and functionalities that can be tied back to a pricing plan that suits your business needs. If you have a limited marketing budget, then you may want to consider a free plan with minimal features, while larger businesses may need a paid plan with more features.

As a general rule of thumb, we recommend avoiding anything less than the free plan as it may not have all the features you need for full functionality. To learn more, visit this page about Shopify pricing plans.

What Is The Best Way To Integrate Shopify Into My Website?

If you’re looking to integrate Shopify into your website, then you have many options, from embedding a simple button or a small widget on your site to creating a complete Shopify theme for your convenience. Of course, you can always use a plugin to do this for you if you’re looking to take the easy route.

Shopify’s integration with WordPress is extremely easy and intuitive. When installed, the platform will create a special link at the end of your WordPress URL, which when clicked will take you to the Shopify store, giving you full control over the appearance, functionality, and content of your store within WordPress. From here, you can easily administer and edit your store’s content, as well as navigate to different product pages, add items to your cart, and make payments via PayPal, Stripe, or credit card. If you choose, you can also send invoices and track shipments from within WordPress.

WordPress & Shopify Have Years Of History Together

If you’re looking to integrate Shopify into your WordPress website, then you’ll want to make sure that you take this relationship seriously and plan out your strategy from the ground up. It’d be best to approach this integration as a partnership and work together to make the most of your combined resources and knowledge, as a tight team, to build something great.

The truth is, WordPress & Shopify have a lot of history together. Since their origins, the two platforms have grown together, complementing each other perfectly, supporting and enabling one another, in ways that would make sense for a modern-day digital marketing agency. Here’s a short timeline of how the two platforms evolved and why they’re such a great fit for one another.

Early Years

Elements Inc founded Shopify in 2010 as an online store platform for businesses. The company initially launched with a free plan that allowed users to store a small number of products, along with basic analytics. In 2012, Shopify spun off from Elements Inc and started offering a professional custom Shopify theme with a price tag. In 2014, Shopify introduced their Agency plan, which offered even more features than their regular Shopify plan at an affordable price.

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How to Build a Profitable Affiliate Marketing Program

If you’re looking to earn money from home, then you may be wondering how to go about doing this. One option, of course, is to become an affiliate marketer for a company that offers affiliate programs. If you’ve ever purchased an item online that was promoted as part of an affiliate marketing program, then you know how easy this can be. Once you’ve signed up to become a member of an affiliate network, you’ll get access to a variety of affiliate products that can be promoted to earn you revenue.

Creating a profitable affiliate marketing program isn’t easy, especially if you’re trying to do it on a budget. To ensure you’re making the most out of your affiliate marketing efforts, you need to follow a proven strategy that is anchored to solid business principles. Luckily, we’ve got you covered on this front. Here’s a detailed guide that’ll get you up and running in no time.

The Rise Of The Platform As A Content Marketing Hub

Not too long ago, content marketing was considered something that was only available in-house, via expensive, bespoke software. Thanks to the rise of content automation and the ever-increasing popularity of digital marketing, content creators saw the opportunity to create content that is both relevant and interesting to the target audience, while also engaging with the audience and encouraging them to take action.

The rise of content marketing as a distinct discipline is important to note, especially as you may be thinking about integrating content into your own strategy. In 2021, HubSpot unveiled a major update that positioned content as the central component of a business’ digital marketing strategy.

WordPress and Shopify have always been ahead of the game, from the very beginning. Since 2010, the platforms have continued to evolve and grow together, supporting and supplementing one another perfectly.

The Benefits Of Working With A WordPress Partner

Working with a WordPress partner to integrate and run your Shopify store within WordPress enables you to take advantage of the platform’s full capability. Thanks to the open-source nature of WordPress, you have access to a vast community of users and developers who can help you get the most out of your website. If you’re looking to add additional functionality to your website, or need help maintaining and improving your existing site, then you can be confident that the WordPress community is more than happy to help you.

WordPress offers many advantages, not the least of which is its extremely active and friendly community of users. If you’re new to WordPress or if you’re just looking to add additional functionality to your website, then the WordPress community is a great place to start. From straightforward blog topics to step-by-step eCommerce guides, you’ll find a wealth of information, as well as many helpful and enthusiastic WordPress users.

Bottom Line

Integrating Shopify into your WordPress website is an excellent choice for a business looking to grow online. With the right strategy and the right tools, you can harness the power of Shopify’s E-commerce platform to build a profitable eCommerce store that can scale with your business.