How to Add Social Media Tabs to a WordPress Website
The majority of people have a smartphone, tablet, laptop, or computer. Each of these devices can access the internet, which makes it easy to connect with other people and share content. Social media has changed the way people connect, stay in touch, and share information. Unfortunately, not all businesses and websites are equipped to take advantage of the many features that social media platforms have to offer.
If you’re running a WordPress website, you can use various plugins to give your site the social media edge it needs to flourish. WordPress plugins allow you to connect with other platforms and make the most of social media capabilities. Additionally, installing and using a WordPress plugin makes it easier to maintain your site as you update it with new content.
The Benefits of Having Social Media Tabs on a WordPress Website
As the world’s #1 content management system, WordPress provides an incredible number of features and functionalities for websites and businesses of all sizes. If you’re connected to social media, you’ll notice that WordPress makes it easy to connect your websites with various social platforms. Installing a WordPress plugin that supports social media increases your site’s discoverability on social platforms and enhances the user experience. A 2017 study from HubSpot’s research team reveals 13% of consumers have used social media to learn about brands or products.
WordPress allows you to install and use various plugins that extend its functionality. Some of these plugins are free and some require a paid subscription. In the list below, you’ll discover a variety of social media plugins for WordPress that you can use to gain more traction on social media platforms like Twitter, Facebook, and Instagram.
All-in-One WP Instagram Ads & Analytics
To get the most out of social media, you need to be equipped with all the right tools. Luckily, All-in-One WP Instagram Ads & Analytics provides you with all the analytics and metrics you need to build your Instagram account and grow your business with more confidence. Installing All-in-One WP Instagram Ads & Analytics adds several columns to your WordPress dashboard, including number of followers, engaged users, and much more. By integrating with HubSpot, you can also get real-time insights into how your Instagram account is performing in relation to other accounts in your industry. This helps you determine which strategies are working and which ones you should discontinue.
Attracting a Larger Audience With Video
According to HubSpot research, 79% of users prefer to learn about products or services via video content. If you’re able to provide value to your target audience via video content, you’ll gain a lot of trust and popularity, which can translate to sales. Video is a highly effective tool for presenting products and services in an engaging manner to attract and retain customers. If you can utilize video content to supplement your written content, you’ll be able to attract and retain a larger audience.
Increased Engagement With Relevant Content
When someone interacts with your content, whether it’s a like, comment, or share, you’ve got a chance to engage with that person. An effective strategy to attract and retain customers is to provide them with valuable content that’s relevant to their needs. If your content is worth reading, people will likely be interested in your products or services. Having relevant content on your blog or website can significantly increase your site’s chances of being shared on social media.
Boost Your Visibility On Search Engines
If someone is searching for a product or service that you provide, you’ve got a chance to appear on the top of search engine results for the keywords or phrases they used. In marketing, this is referred to as SEO (search engine optimization). You can get started with some basic SEO for your WordPress site.
Keep Your Content Fresh
The majority of people use social media to stay current with popular topics. If you want to keep your content relevant and interesting, you’ve got to update it with fresh articles constantly. A lot of the time, this means re-writing content from scratch or pulling content from somewhere else and re-organizing it a bit to fit your own needs. If you hate writing, hiring a freelance writer to do some content for you can be a lucrative and effective way to stay current with the latest trends while not having to do all the work yourself.
Get Real-Time Insights Into Your Performance On Social Media
One of the things that makes All-in-One WP Instagram Ads & Analytics so powerful is its real-time insights. This feature provides you with a quick snapshot of how your Instagram account is performing at any given moment. You can gain valuable information from this feature, including the number of followers you have, the engagement rate of your audience, and the amount of money you’ve spent on Instagram ads.
Make Better Decisions With Metrics
Having all this information at your fingertips makes it easy to determine what’s working and what’s not with your Instagram account. This lets you optimize your efforts and grow your account faster than ever before. While it’s always beneficial to have more information, the ability to analyze this information and make better decisions is what makes it valuable.
Give Your Site a Native Instagram Look With These Tools
In a nutshell, All-in-One WP Instagram Ads & Analytics provides you with all the tools you need to grow your Instagram account and profit from your content. Integrating with other platforms, like WordPress, makes it easier to pull content from various sources and repurpose it for various platforms. With video being such a popular form of content on social media, it’s essential that you take the time to learn how to use this valuable tool effectively.