Best WordPress Examples for Contractors

WordPress is the most popular content management system (CMS) in the world. Thanks to its openness and extensibility, it’s becoming quite popular with web builders and developers who want to create their own sites but don’t have the time to do so. Its versatility and user-friendliness make it the perfect choice for those who want to build a professional site without having to learn a ton of coding language. In this article, we will go over the various features that you can activate on a WordPress website to create a unique and professional experience for your customers. We will also cover a few tricks to help you build a better website in less time and with fewer errors

Static Front Page

If you’ve ever worked with WordPress before, you may know that it comes with a built-in static front page that can be accessed by anyone who’s got access to the internet. While this feature can be quite handy in certain situations, you may not want to use it for every single page of your website. Remember: customizing a front page to fit your specific brand can greatly increase your conversion rates. For this reason, we suggest you hide the static front page and replace it with a more customized and engaging page.

Full-Featured Blog

A full-featured blog is what we call a combination of a blog and a magazine. It’s essentially a blog that also serves as a source of inspiration for the reader. Typically, a blog will have a variety of content ranging from interesting news pieces to how-to guides. A magazine, on the other hand, will be composed of content focused more on storytelling than on the latest news story.

The benefit of having a full-featured blog is that it allows you to combine the best of both worlds: the immediacy of a blog and the high engagement of a magazine. This feature will give your blog a magazine feel while also providing your readers with the content they came to your site for. It’s a win-win!

Curate Content For Visitor Interests

Keeping in line with the above point, you can also use the blog portion of your website to curate content for your visitor interests. For example, if you’re a dog lover and own a blog about pets, you can use the blog to curate content related to dogs. Every article that you publish on your blog will become available to anyone who’s interested in reading about dogs. You can use different methods to attract visitors to your blog, such as free offers, discounts, or giveaways, but the best method is to create content that your target audience will want to discover.

Instagram Photos On Your Website

Instagram is one of the biggest platforms among Gen Z and millennials. 72% of users have posted a photo on Instagram and 45% of those users have posted a food or drink photo. If you’re looking to attract audiences on social media, consider using Instagram to help you do so.

To attract visitors on Instagram, you can simply embed an Instagram photo on one of your website’s photos. You can use different methods to draw attention to the photo, such as placing it at the top of a blog post or in a prominent spot on your homepage. When a user sees one of your Instagram photos on one of your website’s pages, they’ll understand that you’re trying to drive them to your Instagram account where they can learn more about you and your business. Installing an Instagram photo widget on your website will enable you to instantly add a new photo to your blog at the click of a button.

Live Chats With Bloggers

Blogs and other website content that includes a lot of words but no images can be somewhat boring to follow. To make matters worse, people are quickly skimming the text on their phones and tablets, so it can be difficult to know what people are actually reading.

To improve the user experience (UX) on your blog, make sure to add some form of visual spice to your text by including images and videos. You can also use tools such as PollEverywhere to allow your readers to participate in live polls and keep them interested in what you have to say. Live chats between you and your readers can also be a lot of fun and can encourage more conversations that can further encourage your blog’s growth.

Product Reviews

Anyone who owns a business will tell you that getting reviews for your products or services is critical for brand awareness and overall business success.

To start, you can use Google Product Reviews to add several products or services that you’re promoting on your blog to a shopping cart. Once you’ve added the items you want to review in your cart, you can click on the Reviews tab at the top of the page to start viewing reviews for the products you’ve added. You can leave a review yourself if you’ve purchased something from a business you’ve reviewed on your blog. Whether you’ve written a review yourself or you’ve bought something from a business you’ve reviewed, you’ll see your name next to the review.

Local SEO For Visitors From Your Area

If you’re new to town or have been living in a smaller community for a while and want to grow your business there, it’s important to learn how to do local SEO. When potential customers search for your products or services in their local area, they’ll see a listing of businesses in their area, and your website may be one of the first ones they see when they click on the search results.

To optimize your local SEO, you can use Google My Business to create a single place for customers to learn about and find your business’s information including photos, hours, location, website, products, and social accounts. You can also use Google My Business to add a map and start creating a profile for your business.

Generate Blog Post Ideas

Another great way to extend the lifespan of your blog is to generate blog post ideas. Having several blog posts ready to go at any moment can help you keep the content flowing and fresh. By constantly being able to produce content, you’ll be able to keep your visitors engaged and entertained, increase the number of conversions, and most importantly, grow your business as a brand—all of which can be attributed to having a blog.

If you’re looking to generate ideas for blog posts quickly and easily, why not consider using a free blog post idea generator? These tools will give you a variety of topics to choose from and can help you to build an idea library of content that you can draw from when needed. Some of these tools are even personalized so that you can get content specifically geared toward your business.

Add Video Content

Adding video content to your blog or website can also be a great way to engage your users and drive more traffic. Videos can help to establish you as an authoritative voice in your industry, increase your conversion rates, and prove to potential customers that you’re a brand that can be trusted. To add video content to the blog we mentioned earlier, simply download a video library from Dropbox or Google Drive and then follow the steps below to incorporate it into your blog’s design.

Embed The Media In Your Blog Posts

In blogging, we sometimes have to compromise on the quality of the content in order to fit more words on a page. One of the ways that you can avoid this is by using an embedding tool like Metadata Plus to enrich the content that you post. When you use an embedding tool like Metadata Plus to enrich the content that you post, you’re essentially just copying and pasting a block of text or adding a link to the media you’re dropping in. The difference is that when you use an embedding tool, you’re adding additional information that will make your content more discoverable and increase the chance of a reader clicking on it.

Use Shortcodes

Adding product reviews or other information-heavy posts to your blog can be tricky, especially if you want to keep the post engaging and interesting. To solve this problem, you can use shortcodes, which are small segments of code that allow you to insert a small block of content, such as a photo or video, into your blog post. When a reader sees an engaging shortcode, they’ll understand that they can click on it to learn more about the topic.

To add a shortcode to your blog post, simply find the segment of code that you want to use in the documentation of the product you’re reviewing and then copy and paste it into your blog post. If you need additional information about the product, you can click on the shortcode to be taken to the product’s page on the website you’re on.

Make Sure That Your Blog Is Scalable

Having a blog that isn’t mobile-friendly can hurt your overall UX as users will have a hard time reading content on their phones.