How to Select the Best WordPress Website Logo Size
As a business owner, you are best suited by far to choose your own web banner or website logo. It’s the very first thing your customers will see when they come to your site. So, a standout logo that stands out above the rest is crucial to securing your spot among your competition.
What’s more is that you have absolutely nothing to lose by testing different variations of your logo. You can even keep tweaking it until you get just the right look. In fact, a study from 2016 reveals that consumers will spend an average of 4.5 hours per day on digital content and activities related to retail shopping. That’s a long time! If you want to grab people’s attention and keep it, you need a tagline that will make them want to keep reading.
In the same year, shopping online became a sport—an activity people enjoy spending time doing and that draws them to certain retailers. If you want to draw in that demographic and keep them coming back for more, you need a logo that will make them want to click. And that’s exactly what you get with a unique wordmark or slogan.
The Differences In Letterforms
It’s highly unlikely that your chosen wordmark will look the same in all caps as it does in all lowercase. After all, nobody wants to see a blurry logo on a webpage. If you’re not careful, it could even be the death of your company’s brand equity. With that in mind, you need to account for different versions of your logo when picking out the right typeface to represent your brand.
There are five main differences between upper- and lowercase letters:
Take a look at the letters E and z. The E in E-Z SPORT (E-Z stands for “e-sports”, which is a sport that is both electronic and sports-related) is substantially smaller than the z in the same word. You’ll notice that the lowercase “s” in the example below is also quite a bit smaller than the uppercase “S”.
This is why, in general, lowercase letters look slightly smaller than their uppercase counterparts. When it comes to corporate logos and branding, the designer will usually suggest going with lowercase for the logo to keep it easy on the eyes and ensure it’s not mistaken for something else—like a misspelling or an homage to another company.
The second difference between upper- and lowercase letters is the shape. You’ll notice that the lowercase “a” is more rounded than the upper-case “A”, while the “s” in E-Z SPORT is more curved than the “E” in the same word. It’s a subtle difference, but it makes a substantial difference in terms of legibility and ease of recognition when you see and read it daily. If your chosen wordmark follows the uppercase BCA (an acronym for the “Big 4” accounting firms) model, it should have a fairly consistent shape to ensure it does not look like a typo when printed in uppercase or lowercase.
Next, let’s take a look at the spacing between the letters in a wordmark or brand. You’ll notice that there is a bit more space in between the uppercase “A” and “B” in the ABC brand than between the lowercase “a” and “b” in the same word. It’s not a major difference, but it’s one that you should keep in mind when picking a typeface for your brand. Generally, when it comes to typefaces, the designer will ask you to provide a leading space between each letter, so it does not come off as a mishmash of letters when set in uppercase or lowercase.
Finally, let’s take a quick look at the variations in a typeface. You’ll notice that the uppercase “O” in the word “Optima” has more of a squished appearance than the lowercase “o” in the same word. This is because the typeface was designed to fit more closely when set in uppercase. The designer may also suggest adjustments to make the “o” in the same word stand out more as a variation rather than a mistake. That’s a good thing; it draws the eye and keeps it interested in your brand.
5. CONTROLLING COLORS
Last but not least, let’s take a quick look at the colors used in a typeface. You’ll notice that the uppercase “O” in the word “Optima” has a lot more green in it than the lowercase “o” in the same word. This is because the typeface was designed using green ink as a base and then adjusted to fit the uppercase “O”. So, generally, when picking a typeface, the designer will ask you to choose a primary color to represent your brand. They may also suggest adjusting the colors to make the “o’s” in the same word pop out more as variations rather than a mistake or an italicized “o’
There’s a lot to keep in mind when selecting the right brandmark for your business. It should be a memorable logo that accurately reflects your brand. Moreover, the designer should make sure that it is easy to read and sets you apart from your competition. When you have a clear picture in mind of what you are looking for, you’ll be able to choose the perfect solution. What’s more is that you can even ask the designer for help if you are not sure whether you’ve made the right choice.