Best WordPress Plugins for Website Design

Websites are a cornerstone of today’s marketing industry. Whether you’re selling products online or offline, chances are you’ll need a website to launch your business or to promote your product. Having a quality site that’s mobile responsive is essential for attracting and converting potential customers… and we’re not just talking about websites designed for SEO purposes. Having a visually striking and well-designed website will encourage potential customers to engage with your content, potentially leading to a purchase. The right plugins can help you get the most out of your WordPress website.

Best Overall

Looking for the best overall plugin for WordPress? Check out our roundup of the top-rated solutions below.

1. WooCommerce

WooCommerce is undoubtedly one of the most popular WordPress plugin solutions out there. Its popularity is largely attributed to the fact that it offers a complete eCommerce solution in one compact package. Not only that, but the plugin also provides a robust selection of design templates that you can choose from. As the name would suggest, WooCommerce was designed with eCommerce in mind, but it also provides a variety of other features that help you improve your site’s functionality.

Whether you sell products online or offline, WooCommerce can help you set up a shop. Additionally, there are numerous free extensions available for the plugin that further enhance its functionality. Last but not least, WooCommerce is extremely active and supported, with over 350,000 downloads and a 5-star rating on Github.

2. Better WP Store

The Better WP Store is a versatile WordPress plugin that offers a complete shopping solution integrated with your site. That means that if you install the plugin, you’ll have a fully functioning eCommerce store within your WordPress website. The Better WP Store also ensures everything is kept neat and tidy, with an inventory management system that keeps all your products organized and easy to find. What’s more is that the plugin provides a variety of unique features that make your online store stand out.

One of the most unique features of the Better WP Store is the online store widgets that you can integrate into your sidebar. These widgets allow you to display products from your store within your blog posts, enabling you to engage with prospective customers while still being present on your site.

Additionally, the Better WP Store allows you to create a blog tour around your product, complete with blog posts, social media campaigns, and more. While the blog tour feature isn’t free, as it requires you to have a paid subscription to the plugin, it’s a great way to attract potential customers who are interested in your product.

3. Ecom Express

The Ecom Express plugin is similar to WooCommerce in that it offers a complete eCommerce solution within your WordPress website. However, instead of offering a variety of stylish templates, the Ecom Express plugin focuses on simplicity and functionality, with a minimalist design that doesn’t distract from your products.

If you’re looking for a simple and affordable way to set up an online store, with minimal fuss, the Ecom Express plugin could be your answer. Just like WooCommerce, the Ecom Express plugin also allows you to sell both physical and digital products on your site, with the latter being available in a variety of formats (e.g. Kindle, Apple iBooks, and n-books).

4. WP-Estatistics

If you’re looking for a solution that provides basic stats and analytics for your WordPress site, then you can’t go wrong with the WP-Estatistics plugin. What’s more is that this plugin has an open source community that’s always willing to help if you have questions, as the developers are very active on GitHub.

The WP-Estatistics plugin provides a variety of features that make analyzing your site’s performance very easy. For example, you can monitor keywords and traffic, track site performance over time, and identify the most popular products and niches.

5. Google Analytics

Last but not least, we have the Google Analytics plugin. With this plugin, you can track everything about your website’s traffic and performance. Not only that, but you can also set up different user profiles, so you can monitor which content is performing the best and send out the winners into further campaigns.

It should go without saying that Google Analytics is one of the most popular and essential WordPress plugins. However, just like the other solutions listed here, the Google Analytics plugin also provides a variety of features that allow you to get the most out of your website.

Choosing the Right E-commerce Plugin

As we mentioned above, not all eCommerce plugins are created equal, and you should always strive to find a solution that fits your needs. Luckily, the above plugins are all top-notch and have gained a lot of popularity due to their simplistic design, ease of use, and unique features. If you’re looking for a one-stop-shop for all your eCommerce needs, then these five solutions are excellent options.