The Best Website Optimization Tools for WordPress

If you’re looking for a free website optimizer for WordPress, you’ve come to the right place. We’ve compiled a quick list of the best free website tools that can help you get the most out of your WordPress blogs. Save this reference page to come back to when you’re ready to launch your next big project.


SquidMail is a free email marketing tool for WordPress that can help you get the most out of your email marketing campaigns. This tool was built for marketers and marketers only, but it’s so easy to use that anyone can get the most out of it. With SquidMail, you can create and send customized emails to your customers with the click of a button.

It comes with a bevy of features that make it ideal for marketers who want to take their email marketing to the next level. You can track opens and clicks, create automated emails, and even test out different email copy to see which one performs best. When you’re ready to launch your next big email campaign, just pull up the Squids and get to work. You can’t beat free, right?


Another popular email marketing tool for WordPress is MailChimp. Similar to SquidMail, MailChimp is another simple tool for marketers who want to take the drudgery out of email marketing. With this tool, you can create and send beautiful emails that appear to be customized from a salesperson’s point of view. You can even set up automated emails that can be triggered by your blog posts or social media activity.

Like most email marketing tools, this one is free, but it does have a tiered pricing structure that goes up depending on how many subscribers you have. The good news is that you can test out the free version and see how it works for you. If you want to see how the paid version can help take your email marketing to the next level, pull the trigger and get on the beta list. You’ll thank us later.


HubSpot is an enterprise level tool for businesses of all sizes and shapes to use in their marketing efforts. Like most of the tools on this list, HubSpot also provides an email marketing option for you to use. You can create automated emails, segment your lists, and track opens and clicks to find out which campaigns are working and which ones need some work. This is a SaaS (software as a service) version that you can download and integrate into your WordPress site quickly and easily.

Another perk of HubSpot is that you can develop apps for your phone and tablet. If you run a business or have a large following of customers, HubSpot can provide you with an easy to use tool to engage with your audience wherever they are.

Constant Content

One of the biggest issues that businesses and marketers face today is how to effectively engage with their audience across multiple platforms. That is why we have this category! With Constant Content, one of the biggest issues becomes one of the simplest. You can create content that can be repurposed and used across multiple channels.

That is exactly what makes it so special. You can use the same content over and over again, and it will work like magic. For instance, take a look at this blog post we’ve used previously on this site. We’ll use the very same copy for the sake of this example.

Now, let’s say that we wanted to create a Pinterest board for this blog post. We could copy and paste the exact same text into a new document and call it our board description. Then, we could go through and copy and paste the blog post itself into our board. While we’re at it, let’s throw in a few more of our popular blog posts into our weekly blog roundup. We’re essentially just rolling out an entire brand new blog post, but we used the same content.

So, in this case, we’ve used the same content for our blog post, our board description, and our weekly roundup. Now, when a reader comes back to our blog post, they will see the same information reflected in the form of our beautiful blog post, our handy weekly summary, and our fantastic Pinterest board. This kind of synergy is exactly what makes content curation an attractive option. You don’t need to be limited by editorial calendars or have content created for specific platforms. You can produce content that is fresh and up to date, while still being able to draw on previous research and lessons learned to continually improve your practice.


BuzzFeed is one of the biggest and possibly the best established content curation platforms around. They were actually purchased by Google for a whopping $50+ million back in 2011. What type of business does that to another business? Well, apparently, a content curation platform. With over 100 million monthly active users across the globe, it’s clear that this is a platform that is here to stay.

Along with keeping up with the massive userbase, we’re also sure that you’ll find a way to leverage the content that is there. Not only can you curate content, but you can read and repurpose the articles that are already there for your own use. For instance, we found a list of the top 10 SEO blog posts from 2019. With that content, we can create a compelling article that highlights the most effective blog posts from 2019 and repurpose them for our next campaign. The possibilities are endless with this incredible resource.


We couldn’t end this list without including one of the most famous and popular fashion magazines in the world. If you’re looking for an incredibly prestigious platform to help you spread the word about your blog or business, Vogue is a good place to start. Launched in 1863, this is one of the first magazines that featured fashion articles. Since then, it’s continued to evolve and became one of the most prominent and recognizable fashion magazines in the world.

In this day and age, virtual magazines are the hot commodity. The lines between print and online media have blurred, and we’re all benefiting from it. Magazines like Vogue can provide you with an incredible platform from which to grow your business. Don’t just take our word for it, pull up a copy of Vogue and start reading. We’re sure that you’ll agree once you get started.


We’re sure that many of you are either already using or have heard of Shopify. This is a popular eCommerce solution available on a range of platforms, but specifically developed for web designers and web entrepreneurs who want to run their own stores. If you’re looking for a ready-made and highly customizable solution to help you get started with your online store, Shopify is a perfect choice. They also offer a hosting package that is suitable for personal use as well as larger businesses.

Not only can you use Shopify to create your store, but you can also integrate social media platforms like Twitter and Facebook into your eCommerce experience. So, in addition to selling your products, you can use social media to keep in touch with your audience and connect with potential customers.


We’re sure that by now, you’re either already using or have heard of Wix. This tool is incredibly popular in Germany and Austria, but it has also found its way into the hands of web designers and web entrepreneurs around the world. Wix offers several different pricing plans, so it’s suitable for any budget. It also has a free version, which means that you don’t need to have a PayPal account to get started. If you’re looking for a simple and affordable way to create a professional-looking web store, Wix is the perfect option.

This option is ideal for those who want to get started quickly and don’t have a lot of experience when it comes to website design. Wix makes it easy to drag and drop sections of html code to build out the basic structure of your website. Layout options and design templates are also incredibly abundant, which makes it easy to find the perfect look for your site. In addition, you get to choose from a variety of visual styles, including classic, Minimal, and Modern. So, if you’re seeking a simple, but highly effective tool to get your site up and running, Wix is the answer. With over 25 million downloads, this is one solution that you don’t want to be without.

Hopefully, this list of the best website optimization tools for WordPress has helped you in your quest to find the perfect tool for your needs. From simple web store builders to full-blown email marketing tools, these are the top picks if you’re seeking a free solution to get the most out of your WordPress blog. Let us know in the comments which tool you’re using and if this article was helpful.