Best WordPress Hosting for SEO – Which One Should You Choose?
The number of websites owned and operated by the brand Google alone is huge. The company’s customers visit those sites frequently to learn about the latest news, trends, and products. To help customers discover the best content as quickly as possible, Google developed the Google Search Engine.
The goal of the search engine is to provide users with the most relevant and helpful results in response to their queries. To do this, Google uses a complex mathematical algorithm that takes into consideration over 200 million data points to calculate a score between 0 and 100 for any given search term. The higher the score, the better the results.
Because Google’s Search Engine is one of the most popular engines online, almost everyone can benefit from its vast reach. However, Google wants to ensure that its users only see high-quality content when they use its search engine. To do this, Google developed the Google Search Quality Rating Guidelines. Follow these guidelines and you’ll see noticeable improvements in search engine rankings.
Based on the type of content you provide and the platforms you use to distribute it, you can choose a host that is best suited for your SEO needs. In this guide, we’ll discuss some of the most important factors to consider when choosing a WordPress hosting service to improve your SEO.
Choosing The Right Platform
The first and foremost thing you need to do before starting any web project is choose the right platform. This is the software or web framework you’ll use to create and maintain your site. Having the wrong platform can seriously damage your SEO. Since SEO is all about ranking highly on Google, you can’t afford to make any mistakes.
This is why it’s best to choose a platform specifically designed for creating websites. These platforms are built on sturdy foundations that allow for safe and efficient web development.
Another important factor to consider is cross-platform compatibility. Even though you may target a single platform or make use of specific APIs, the reality is that you’ll need to support multiple platforms. For example, if you’re using the popular CMS WordPress, you’ll need to make sure the hosting service you choose supports it. Other popular platforms you may want to consider include Joomla and Drupal.
Another crucial consideration when choosing a WordPress host is whether or not you’ll be locked in to only using the services from a single provider. Many web hosts will try to up-sale you on additional services beyond the standard hosting package, such as marketing, tech support, and security. While it’s not always bad to buy additional perks on a hosting plan, you should always consider whether or not you want to be locked into using a single provider for all your host needs.
In most cases, you’ll be locked in to using a specific vendor for the services you require. This is why it’s important to do your research before committing. Instead of using a cheap host that offers poor performance and is locked into a single provider, you can invest in a premium package that offers incredible performance and has many reliable options for outside providers such as Google, Akamai, and Dropbox to name a few.
Backup And Maintainance
Your website’s content is the key to its success. This content will be accessed frequently by your visitors and used to generate leads and sales. To protect this content and ensure it’s easily accessible in case of emergencies, you’ll need to take regular backups. When selecting a WordPress host, you’ll want to make sure the company offers reliable and frequent backups through a variety of pricing plans.
As your website grows in size and popularity, you may find that regular backups aren’t enough to keep up with demand. In this case, you can pay for additional maintenance to have the server optimized, error-checked, and tuned to the specifications of a professional web developer. Regular maintenance also helps ensure your content is accessible even if there are technical glitches along the way. A reliable host will have professionals on staff who can diagnose and fix any issues that may arise.
Bandwidth And Performance
Whether or not you host your site on a free or paid basis, you’ll want to choose a service that has enough bandwidth to support your website’s traffic. If you’re looking to grow your site significantly, you may want to consider investing in a premium package that offers greater bandwidth than the free version.
The more bandwidth you have, the more your site will be able to handle. If your site gets congested because you don’t have enough bandwidth, your visitors will experience slow load times and delays when viewing content.
In terms of performance, you’ll want to ensure that your site loads and functions well on the devices and platforms you target. To achieve this, you’ll want to pay for additional options such as faster loading times, additional processors, and more RAM. A good performing host won’t have any problem delivering your content to your audience.
Security And Control
All websites are at risk of being hacked or attacked by malware. To protect your site from these unwanted guests, you’ll need to choose a host that offers a secure login, along with a robust anti-spam policy. You’ll also want to ensure the company offers a malware scanner and regular malware scans for all accounts.
Just because your host offers these features doesn’t mean they’ll be effective. To achieve optimal results, you’ll need to activate them and regularly use the scanner. Even if you use an encrypted connection (HTTPS) when accessing your account, all data is still sent in the clear and can be read by anyone.
To avoid being hacked, your site needs to run on a stable and reliable server. A good host will have all the necessary security measures in place to protect your site from hackers and malware. You’ll also want to avoid any shared hosting plans where multiple users access a single account. Since all data is stored on a central server, vulnerabilities associated with shared hosting are highly prevalent.
In addition to choosing the right platform to build your site, you’ll need to consider whether or not you want to host it on a free or paid basis. On a paid basis, you’ll have access to additional features designed for enhancing the functionality and usability of your site, as well as speeding up its load times and improving its overall performance.
Some of the features you may want to look out for include: