How to Pick the Best WordPress Theme for an Author Website

If you’re looking to create a blog for your author website, there are a number of things you need to consider. Not only do you need to choose a theme that appeals to readers, but you also need to make sure that you feature the correct fonts, images, and colors to represent your book. In this article, we will discuss some of the things you need to check for before you make a decision.

Analyze The Demographics

A big mistake that a lot of website owners make is they choose a theme that appeals to everybody. While this might seem like a great idea at first, it can backfire in a big way. Before you make any rash decisions, you need to figure out what sort of audience you have. If you’re unsure, use a tool like Google Analytics to figure out the demographics. You can also use your blog’s dashboard to get a feel for what’s going on there.

Does The Theme Work In Layouts?”

When you have determined that your target audience is comprised mainly of women between the ages of 25 and 45, you can begin to choose a theme that will appeal to them. When it comes to designing a blog for an author website, most theme developers make the mistake of choosing the most popular option, which is usually something that can be found on the repository. While this might seem like a great idea at first, you have to remember that not everybody’s taste fits every other person. A good rule of thumb is to choose a theme that can be used in a variety of ways, so that you can make sure that it will look good no matter what.

Is The Theme Suitable For Shocking News?”

If you’re writing an entertainment or lifestyle blog, using a theme that’s suitable for a political news site might be a bad move. The same goes for a site that targets a more mature audience and uses a cartoonish or funny theme. People who visit those sorts of sites might find the theme unappealing, and it will hurt your conversion rates.

Look At The Community

Another thing you should look at is the community that is already using the theme you’ve chosen. One big mistake that a lot of blog owners make is they launch their blogs without doing any research into the best way to go about it. The more experience you have the better, but you should still learn a lot from those who have gone before you.

Is The Design Appropriate For Books?”

Nowadays a lot of books are published using special formats and styles, so you have to ensure that the design of your blog reflects this. As a general rule of thumb you should choose a theme that has a clean layout and is not overloaded with graphics. The fewer graphics the better, as readers will have to spend more time getting used to the design of the blog.

Does The Design Match The Book’s Target Audience?”

If you’ve chosen a feminine theme, you have to make sure that the overall design of your blog matches the vibe you’re trying to achieve. You don’t want to choose something too bubbly or cheery, as that might clash with what you have in mind when you decided to write a book about women’s issues. On the other hand, if you’ve decided to write about something more adult, you might want to choose a theme that’s more suitable for a darker subject matter.

Is The Color Scheme Clashing?”

Another thing you need to check for is the color scheme of your blog. When you have a clear picture in mind of what you’re trying to achieve, pick a color scheme that will help you get there. You don’t want to go for a rainbow of colors because that can sometimes end up being chaotic. Instead, keep it simple and easy on the eye. If you want, you can add a touch of color with typography or graphics, but for the most part, keep things white or pale pink. These are the colors that many women around the world have associated with elegance, sophistication, and creativity.

Does The Font Fit The Book’s Content?

When choosing a font for your blog, it’s important to keep in mind that not all fonts are created equal. Some fonts are better suited than others for certain types of content. Take the time to learn about the different types of fonts available and what’s good and bad about them. If you’re not sure, ask a friend or someone who knows something about typography to help you make a decision. Remember: you’re the one who will have to live with the font you’ve chosen for the rest of your blogging life, so don’t make the mistake of choosing a font that isn’t good for what you’re trying to create.

Is There A Catchiness In The Name?

Another important consideration when choosing a theme for your blog is how easy it is to remember. If your blog is going to be about the subjects you write about on a regular basis, you might want to choose a theme that has a name that’s easy to recall. In the same vein, if you write about food, drink, or fashion, you might want to go for a theme with a name that’s related to your blog’s topic. For example, if your blog is all about fashion and style, you might want to choose a theme with a name like Fashionably You.

Does It Fit The Blog’s Genre?

If you’re not sure what genre your blog’s going to fall under, it can be helpful to identify it. There are six basic genres of blogging:

  • News
  • Personal
  • Entertainment
  • Politics
  • Finance
  • Inspiration

Each one of these genres has its perks and quirks that you need to make sure you take into consideration. For instance, if you’re writing a new blog every week, you might want to choose a news-based theme so that your posts will have a more consistent feel.

Is The Layout Flowing And Natural?”

When it comes to laying out text on a page, nobody does it better than the pros at This is one of the main reasons why you should go with one of their pre-made themes for your blog rather than trying to tackle this yourself. When it comes to a book’s layout, having an artist draw something to your specifications isn’t practical, especially if you need something unique and fitting for your book. If there’s one thing the pro’s at can do, it’s lay out text in a way that feels natural and unforced.


Another important consideration when choosing a theme for your blog is how well it works on mobile devices. If you’re reading this on your smartphone, you’re among the biggest audiences that this particular theme has ever had the pleasure of serving. When it comes to mobile-friendliness, themes that are fluid and adapt to any screen size are the way to go. Furthermore, if your blog is going to be used on a mobile device, it’s important to choose a theme that is optimised for touch screens. If you think about it, the majority of your blog’s readers are going to be on their mobile devices while reading your posts. When you’re driving or flying, the last thing you want to do is to have your eyes glued to your phone’s screen, so make sure that the theme you choose works well on small and large devices alike.


You need to make sure that the theme you choose is as secure as possible. There are many hacks and tricks that developers put into their themes that can be used to steal your reader’s information, whether it’s their email or their credit card number. You don’t want to put your reader’s trust in someone else’s code, so make sure you look at the theme’s code closely before you use it.


With every new blog post, you’re adding a little bit more garbage to our environment. To keep things in balance, you need to make sure that the theme you choose is eco-friendly. These themes are good because they’re made from plants that can be recycled or composted when they’ve finished their useful life. Some eco-friendly themes are even made from bamboo, which is one of the most sustainable resources available. If you want to keep our earth green, go with an eco-friendly theme.