Best WordPress Website Builder 2022 – Are You Ready to Build a Great Website?
Why Should I Build a WordPress Website?
WordPress is the most popular content management system in the world. It’s free and open-source software, which means it’s available for anyone to use. You don’t need to be a professional web designer to use it. And because it’s so easy to use, even beginners can get the hang of it quickly and start creating beautiful websites.
What’s So Special About WordPress?
WordPress has several special features that make it stand out from other content management systems. Here are the highlights:
Secure
WordPress is completely safe to use. All of the plugins and themes are completely free from malware and malicious content. Plus, if you’re hosting your site on your own server, you can rest assured that WordPress is taking care of all the security updates for you. This is a huge relief for you as a business owner or website owner trying to keep your database safe.
Robust
WordPress has a very large community, which regularly updates the software with new features and fixes. This allows the platform to stay fresh and secure. If you need a content management system with a large feature set, robust security, and you don’t want to pay a large monthly fee, then WordPress is the right choice for you.
Eco-Friendly
Finally, it’s important to note that WordPress is a very eco-friendly option. Not only does it use less energy than other content management systems to run, but most of the web hosting companies that support it are also eco-friendly. So, if you’re passionate about sustainability and want to do your bit to reduce your carbon footprint, then WordPress is a perfect CMS for you.
How Can I Use WordPress To Build My Website?
At HubSpot, we’ve been using WordPress for almost all of our site content since 2014. We started out with a simple blog and gradually added more features as we grew our audience. Here’s a quick run down of how we used WordPress to build out our site:
Decide On A Blog Name And Theme
The first thing you’ll need to do is choose a blog name and a theme for your site. If you’re new to blogging, then it’s a good idea to choose a simple, easily remembered name that also represents your brand – like Blogger, WpBlogger, or YourWebsite.com. Plus, you can use free, premium, or hosted WordPress themes to spice things up a bit.
Install WordPress
Once you’ve chosen a name and a theme, it’s time to install WordPress. For our purposes, we’ll use the free version called Twenty Ten, which is one of the most popular themes because it’s extremely fast and easy to use. Also, it has a modern, corporate look that won’t date your blog’s content, but will keep your visitors interested.
Set Up Your Homepage
Your home page is the first thing potential visitors will see when they come to your site. It’s a good idea to put your blog’s name at the beginning of the URL, so you can easily find your way back to your blog whenever you want. Plus, you can put a large image of yourself or one of your company’s logos on your homepage to establish your credibility.
Now, you might not want to put too much content on your homepage at first, as you’ll want to keep it simple and easy to navigate. So, you might want to put a small paragraph about your blog and add a few calls-to-action, such as a button to subscribe to your newsletter or a link to your social media accounts.
Add Other Pages As Needed
As your blog grows, you’ll know what types of content you need to cover and which ones you can leave out. For instance, you might want to create a podcast page to talk about the latest episodes, a video page to host your best YouTube videos, a FAQ page to ask frequently asked questions, and a gallery page to display your work.
Also, you can use WordPress’s built-in SEO features to easily find your way to the top of the search engine results for your chosen keywords. To do this, you’ll want to work on creating content that’s easy for search engines to understand and index. For example, you can use SEO-friendly titles and descriptions for your blog posts, find and use relevant keywords in your content, incorporate infographics and videos into your content, and create links to other high-quality content.
Optimize Your WordPress Blog For Search Engines
Now that you’ve got your content, it’s time to start taking care of search engines. This means you’ll want to work on making sure your blog is easily SEO-friendly – which means you’ll want to use the right keywords in your content and title tags, among other things.
One of the simplest ways to make sure your blog is SEO friendly is to use the free tool Google Keyword Planner. With this tool, you can easily find the most popular keywords that people are actually searching for online. Use this information to help make your blog posts more informative and interesting to your audience.
The Importance Of Content
As we’ve established, WordPress is a content management system, which means it’s built on the idea of having quality content. Creating good content is important for several reasons:
- Attracting and engaging an audience
- Establishing credibility
- Increasing brand awareness
- Having an open, transparent relationship with customers
You can use several methods to attract and engage with your audience, which brings us to our next point.
Building An Email List
You’ll want to create content that’s email opt-in compatible. This means you’ll need to put a little opt-in form at the end of every blog post or article. You can use several free tools to build your email list, including MailChimp and ConvertKit.
If you decide to go with a free tool, it’s important to take a few minutes to set up the email list. This will ensure you don’t lose anyone’s email address and that your emails don’t end up in a spam folder.
Also, it’s a good idea to look into A/B testing various opt-in forms to see which one performs the best. You can use tools like Mad Mimi to test various email opt-in forms, as she’ll do the dirty work for you while you sit back and enjoy the results.
Regular Blogging
Blogs are usually published once a week on a fixed schedule – which means you’ll want to start publishing once a week and gradually increase the amount of content you publish on a regular basis. If you find yourself struggling to come up with content ideas, then try looking at other successful blogs in your niche for inspiration. Also, you can reach out to the community of people you’re connected to through social media and ask for suggestions on content ideas – or just pick their brains.
On a similar note, you might want to consider creating a content schedule in advance. This will help you stick to a consistent publishing schedule and ensure you have content to post at the right time. You can use a tool like Content Scheduler to create and follow a content schedule.
Monetising Content
If you’ve decided to go the blog route, then the next step is to start thinking about the types of content you’ll need to monetise – that is, to turn it into a money-making machine. You can do this by using affiliate marketing.
This is where you’ll link to products that you think your audience may be interested in purchasing and make a commission off these sales. There are several affiliate marketing networks, such as Commission Junction, LinkShare, and ShareASale, which allow you to connect with companies that offer affiliate marketing programs.
You’ll want to set up your affiliate marketing program with a brand that you’re familiar with. This will help establish you as an expert in your niche and allow you to better connect with your audience. You can also use your blog to promote brand products and earn affiliate commissions from your audience’s purchases.