Best Free WordPress Website Tools
WordPress is the world’s #1 content management system. While it was originally designed for blogging, these days it can be used for a variety of purposes including websites, forums, and product/business review sites. With over 75 million downloads and a growing user base, it’s clear that people are finding ways to leverage this free blogging tool to grow their business.
Along with WordPress, we’d like to introduce you to seven essential website tools that you should consider using to supercharge your online presence and grow your business.
What is WordPress?
WordPress is the world’s #1 content management system and one of the most popular website building tools available. Launched in 2007, the platform continues to grow rapidly every year. According to W3Techs, WordPress monthly revenue was estimated to be over $20 million in 2018.
Thanks to its open-source nature and countless third-party extensions (available for free) – it’s an extremely versatile tool that can be used to build virtually any type of website.
WordPress stores all content in a MySQL database, which is why it’s recommended that you have a decent amount of storage available. For example, if you’re using the free version, you’ll need at least 1GB of storage space to avoid content being deleted after every update.
What is Typo3?
Typo3 is another content management system (CMS) that’s been around for a while and has seen significant growth in the past few years. It’s most popular for use with websites that need to be fast and extremely functional.
The open-source project was started in 1994 and is now maintained by a worldwide team of developers who continue to work hard to make it one of the best content management systems available. While it began as a blogging tool, it is now capable of handling all types of content publishing including:
- News articles
- Magazine articles
- Product reviews
- Blog articles
- And more…
In addition to allowing for all types of content to be published, Typo3’s flexibility makes it a great choice for anyone who’s looking for a free website tool that can be used to launch a product or service.
What is Joturn?
Joturn is a free platform that was built with the sole purpose of being a one-stop-shop for bloggers and content creators who want to connect with readers and subscribers via email.
While most platforms like MailChimp, Aweber, and similar services offer free plans for small-to-medium businesses – Joturn was built specifically for bloggers and journalists.
In addition to providing a free email blast service, Joturn also offers a premium plan that allows you to automate the process of sending out daily emails as well as create campaigns that can target specific audiences based on their interests, demographics, and more.
What is Popular?
Popular is a free service that was designed to replace the reliance on Google Analytics for website traffic, instead focusing solely on storing and analyzing all traffic directly within the platform.
What makes Popular unique is that it is one of the first services of its kind to provide a free plan that enables anyone to launch a professional website. While the service is indeed free, it comes with optional paid plans that enable you to track and analyze website traffic, design stunning websites, and create custom email campaigns.
Even the free plan enables you to track, analyze, and report on your website’s traffic. However, you’ll need to upgrade to the premium plan to take advantage of the additional features.
What is Google Search Engine Optimization (SEO)?
SEO is the process of optimizing your website content so that it appears high up on Google search results when users enter search phrases into the search bar.
Optimizing your content for search engines is essential if you want to have your content discoverable by potential customers – especially if you’re just launching your website. Building a strong Internet presence and encouraging potential customers to visit your site are the keys to growing your business.
Thankfully, there are tools like Google Search Engine Optimization that can help you with this process. While not all of these tools are free, many offer a pro version that enables you to get started for free (or with a limited amount of functionality).
What is SearchICE?
SearchICE is a tool created by the team at Search Engine Land that allows for easy analysis of your search engine optimization (SEO) efforts.
While tools like Google Search SEARCH ENGINE OPTIMIZATION exist to help you analyze your SEO performance – SearchICE is different in that it provides you with a clear picture of everything that’s working (and not working) in your SEO strategy.
The tool enables you to track your rankings and review your performance across different platforms and devices including desktop, tablet, and mobile. In addition, you can choose to receive weekly (or even daily) email alerts whenever a new search engine optimization report is available.
With all these tools at your disposal, it’s important to keep in mind that, while the process of website creation may be free, the continuing maintenance and improvement of your website to maintain a good level of performance can get expensive.
So, to put it simply, be sure to utilize these tools responsibly and only after putting in the necessary effort to see results.
What is SiteAsset?
SiteAsset is similar to Wix in the way that it enables nontechnical individuals to easily build a website. However, while Wix is a free service that can be used for basic websites, SiteAsset is aimed at providing a more robust solution that is designed to grow with you and your business.
Through its easy to use drag-and-drop interface, you can literally build a fully functional website in less than 10 minutes. From there, you can choose from a variety of affordable paid plans that enable you to feature video and audio content as well as provide additional tools like live chat and email subscriber management.
SiteAsset makes it easy for beginners to build a professional-looking website without the need to know HTML or CSS. In fact, even if you have minimal knowledge of technology you can still use the service to launch your product or business.
With all these tools at your disposal, it’s time to put your creative hat on and start designing and building your website.
Now, it’s important to keep in mind that, while the tools mentioned above are free to use, not all of them are created equal. For example, Wix is very basic with no real design functionality – if you want a professional looking website with additional features, you might want to consider paying for a premium account with SiteAsset or Joturn.
So, while these tools can be a great way to get your website started, it’s important to keep in mind that you’re not necessarily saving money by going this route. It’s all about how you want to manage your budget and whether you want to go fully free or try a premium plan that can give you additional features.