What Are the Best Tools to Build a WordPress Website?
WordPress is the most popular content management system (CMS) used globally, with around 300 million downloads and counting. It is well-suited for content-driven websites as it is easy to use, offers flexibility, and is SEO-friendly. If you are looking to build a website on a budget, you might be wondering which is the best tool to use given all of its perks.
Secure Cloud Backup
One of the best things about WordPress is its robust security and backup features. Installing and using the WordPress Cloud Backup plugin is the simplest and most convenient way to ensure that your site’s content is always available if you need it. Backed by the world’s best security specialists, WordPress’s Cloud Backup feature uses state-of-the-art technology to create a secure replica of your site on any device, anywhere. And the best part is that you don’t need to run any software or set up any servers to use it.
The downside to using Cloud Backup is that you need to make sure you are connected to a reliable and high-speed internet connection to avoid any delays or errors when restoring your website. It is also worth noting that if you use Cloud Backup, you won’t be able to use other similar services (e.g., Google Drive, OneDrive, and Dropbox) to back up your data.
Responsive Web Design
Another great thing about WordPress is that it makes it easy to build a website that automatically adapts to any screen size. Using the WordPress Responsive Web Design plugin, you can easily make your site look great on any device, independently from the layout and structure of your site. If you are running a business website and you want to take advantage of smartphone users, you can use the Responsive Web Design plugin to make your site look excellent on mobile devices. For smaller businesses who just want to offer something different for their customers, a landing page template could be a good option, as it is completely flexible and can be easily adapted to any screen size device or operating system.
WordPress helps with SEO (search engine optimization) by keeping track of the content on your site and indexing it appropriately for search engines like Google. With SEO-friendly content, you can improve your site’s visibility in search results and gain more customers. While there are several third-party plugins that can help with SEO on WordPress (e.g., Yoast SEO, All In One SEO Pack, and Advanced SEO), you can also use the built-in features of WordPress to get started with SEO.
Being SEO-friendly on WordPress is as easy as having unique, meaningful content that is relevant to your target audience. You can use free tools like Google Keyword Planner to find the keywords and phrases that you should incorporate into your content. A good place to start is the most common questions section of your site. By answering these questions, you can become the go-to person for your chosen keywords and phrases and naturally gain more customers.
If you are keen on selling your goods and services online, you can use the WordPress e-commerce features to build a custom shopping cart and gather product information from different online stores. The best part about using WordPress for e-commerce is that you can integrate many third-party shopping carts like Red Apron and Shopify via plugins, making it easy to switch between different shopping platforms without the need to build a separate site.
Integrating e-commerce into your site can be complicated, so make sure you work with an expert who has experience in e-commerce to avoid any dramatic disasters. If you decide to go down this route, you can use the WooCommerce plugin for WordPress to get started.
Mobile users now access the internet more than ever before. According to Cisco, 2019 will be the year of the mobile internet. A whopping 84.2% of all internet traffic will be from mobile devices.
If you are looking to reach this audience, you can use WordPress mobile features to build a responsive website that automatically adapts to any screen size. Just follow the instructions in the WordPress mobile settings to have a professional-looking site that will draw clicks and sales without any extra work on your end.
WordPress makes it easy for anyone to create a website. The above points highlight its usefulness for online merchants, bloggers, and businesses. If you are still deciding what CMS to use, consider all of its advantages before making a choice.