Building a WordPress Website on 1&1.com
A lot of people have heard of WordPress, the wildly popular and free blogging platform. While it’s a fantastic tool for blogging, it can also be used to create fully functioning websites. In this article, we will discuss how to build a WordPress website from scratch, step-by-step. We will cover everything from hosting to design to content. By the end of this article, you will have a fully functioning web presence that you can use to promote your business or brand.
Step One: Choose A Theme
WordPress has a wide array of free themes that can be downloaded from the platform’s dashboard. When choosing a WordPress theme, make sure that you are looking for a flexible and robust theme that is easy to use and update. You also want to look for a theme that is mobile-ready. This means that it has been designed to look good on a smartphone or tablet. If you are planning on running the website from a mobile device, you will want to choose a theme that is compatible with mobile phones and tablets. After you download the theme, you should examine it closely to ensure that it is, in fact, what you expected. There are numerous themes out there, and it’s crucial that you download the right one.
Step Two: Customize The Theme
Once you have your chosen theme, it’s time to begin the process of customizing it. The first thing you will want to do is change the theme’s name. The default theme’s name is TwentyFourteen. You can also choose to have your website’s name as the theme’s name. A great way to brand your site is by using a custom domain name. Instead of using facebook.com or google.com when you navigate to your website, you can use yourbrandname.com to view and interact with your website. When customizing a theme, make sure to keep all existing links to other pages. This will help with converting traffic from organic searches to leads and sales.
Step Three: Install WordPress
Installing WordPress is very easy. Navigating to the dashboard, click the install button to begin the process. Once installed, log in and activate the software. From there, you can continue to set up your website as desired. If you are running a business, consider paying for a premium account to get the benefits of automated backups, free domain privacy, and free email promotions. You can’t run a business website on a free blog platform!
Step Four: Create Your First Blog Post
Now that you have WordPress installed and activated, you can begin creating content for your site. The first step is to navigate to your dashboard and click on create topic to start a new post. From here, you can write your blog post and schedule it to publish at a later date. Once you have finished writing, click Publish to post the article immediately.
Step Five: Promote Your Blog
Having a blog on WordPress is a fantastic way to attract potential customers and clients to your business. You can use a variety of marketing and sales techniques to promote your blog. The first step is to identify the target audience and relevant keywords. When choosing keywords, make sure to examine both commercially and organically. Using keywords in the title and content of your blog posts will help with getting found on search engines. When posting to your blog, always include a call-to-action such as a button or an offer to buy a product.
If you want to run a business website, look for a premium account with a business package from 1&1. The best part is that they will provide you with a professionally designed website loaded with features you can use to promote your business.
WordPress is a fantastic tool for creating websites. It’s easily the most popular blog platform available and has a very active community who work together to help one another. If you are looking for a free platform to create a business or personal website, you can’t go wrong with WordPress.