Can My WordPress Blog Page Have a Different Title than the Website?
I think we can all agree that having a blog page on your WordPress website is a great way to keep your audience engaged with your content. A blog is interactive and allows for more content depth than just the occasional curated list or two. Having a page like this on your site allows you to post more frequently, develop more in-depth arguments, and generally provide your readers with more value.
The title of a page is one of the most important aspects of the content contained within. A clear, concise, and compelling title for the blog article will greatly enhance its SEO performance, causing it to rank higher in search results. However, if your WordPress blog page has a different title than the website, then that could potentially hurt your SEO performance. In short, never set the title for a page or a post to the exact same as the website’s title.
The question is: can my WordPress blog page have a different title than the website? And if so, what should it be?
SEO is a constantly changing field, and there are always new tricks, tips, and tweaks that you can use to gain an advantage over your competitors. One of the best things for an SEO enthusiast is that there are so many different platforms to optimize your content for, with so many different SEO tools and plugins available.
The Difference in Rankings Depending on the Title
It’s important to understand that the title of a website or a blog post can have a significant impact on its SEO performance. This is because the searcher’s first impression can be determined by the title of the content they come across on a search engine results page (SERP).
If you were searching for “SEO blog tips,” you would most likely land on a page with the title “SEO blog tips for beginners,” which would make you assume that the content within would primarily be geared toward those new to the field or just starting out. That’s a lot of pressure to put on something that doesn’t even exist yet!
On the other hand, if a searcher lands on your page titled, “SEO blog post tips for advanced users,” then that’s a good indication that the content within will be more valuable and capable of providing them with some great value.
The point is that the title of your content is crucial when it comes to getting the most out of your SEO efforts. If you want your blog post to rank for certain keywords, then you need to ensure that its title reflects that content. One great way to do this is to use a tool such as Keyword Planner from Yoast.
Tips On Differentiating Your Blog Page From the Website
Even if you’re the most experienced blogger in the world, you still have to start somewhere — and thankfully, that somewhere is called a blog! Once you’ve got your own personal blog, you can start to experiment with different title possibilities for your content. In other words, if you’ve got a blog post that you’ve already written and it didn’t achieve the results you were looking for, then it might be a good idea to try writing the post again with a different title.
You should always have a blog post that stands out from the rest. Having an easily recognizable and unique quality to your blog posts will attract and retain your audience. Think of other quality blogs that you read and how they stand out from the rest — what makes them special?
Now, I’m not suggesting that you change the entire premise of the blog post — if it’s already good, then keep it as-is. But maybe try changing the title to something a little more eye-catching. Or take the opportunity to differentiate your content by varying the language or style used within the post. A simple way to do this is to add a few extra keywords or a couple of well-placed paragraphs to your existing content.
The point is: if you want to rank for certain keywords, then you need to ensure that your blog post’s title reflects that content. One way to do this is to use a tool such as Keyword Planner from Yoast. To learn more, click here.
Make Sure Your Blog Posts Work Hard
The title of your blog post is just one aspect of its content — although it’s an important one. When writing your post, you need to ensure that it’s structured in such a way that it’s engaging and enjoyable for your readers. If you want to create an environment on your blog where people are motivated to read your content and even engaged with you on social media, then you need to make sure that your blog posts are of a good quality.
To start, make sure that all your posts are at least 400 words so that they can be easily consumed by any reader. Also, do not forget to use an outline to help you structure your thoughts and prevent any awkward, rambling writings — this will help ensure that your readers stay engaged throughout the entire content.
Then, when you’ve written your post and edited it for quality, take the time to properly research the keywords you want to target. The better you know what keywords your competitors are using, the better you’ll be able to decide what keywords to use — and when to use them. Ideally, you’ll want to use a combination of keywords and phrases that are closely related to but not exactly the same as your chosen search terms. For example, if you’re targeting the keyword “SEO,” then you might want to use additional keywords like “SEO for beginners” or “SEO tips for beginners.”
When picking your keywords, make sure that you are not choosing too many broad terms (such as “life coaching”) or too few specific terms (such as “SEO for beginners”). Just keep in mind that when you choose too many specific keywords, your post may begin to look spammy and less personal — and that’s never good! To learn more, click here.
Make Sure Your Blog Posts Are Of A Good Quality
Believe it or not, the quality of the content you put out on your blog has a lot to do with its ability to perform well in the search engines. In other words, the SEO-friendlier the content, the more likely it will perform well for your target keywords. This means that if you want to gain a significant amount of organic traffic via search engines, then you need to make sure that your content is of a high-quality standard.
There are simple ways to achieve this, such as having a well-designed and highly engaging home page that will draw the reader into your blog. Then, you can use a tool such as the WP Reader to easily read other blogs in your niche and see how they’re performing and pick up any tips or tricks they might be using to gain a competitive edge.
As you gain more experience, you’ll discover different ways to improve the quality of your blog posts. For now, make sure that you simply write regularly and consistently — this will help establish your blog as an authoritative source in your niche.
Then, when you’ve got a good amount of blog posts published, you can use a tool such as Growtopia to find the right keywords and phrases for your content and see how many people are searching for each of them. This will help you find the right words for your blog posts and ensure that you’re not using any keyword or phrase that could potentially hurt your SEO performance.
Use Social Media To Build Relationships
To build a following on social media, you need to do more than just post regularly and consistently — you need to engage with your audience and establish yourself as an authoritative voice in your niche. One great way to do this is to use social media to follow, connect with, and interact with people in your niche — as well as other influencers in your niche’s industry.
Simply follow and connect with as many relevant people in your niche as possible — whether it’s a personal brand, a blog, or a YouTube channel. Then, when you’ve got a decent amount of followers, engage with them by posting comments on their blogs or videos to show them you’re active on the platform and that you’re interested in what they’ve got to say.
Building strong, reliable relationships with others in your niche can do wonders for your blog’s SEO performance. The more you engage with your followers on social media, the more likely they are to follow and share your content when it’s published — resulting in more organic traffic to your site.