How to Create a New WordPress Website and Keep Your Current Site Running
WordPress is one of the most popular content management systems (CMS) used for creating websites. Being open-source, it is free to use and can be easily installed on a new server.
However, setting up a WordPress website is not as easy as it seems. When you first install it on a server, you will need to configure a few options in order to use it effectively. After you have configured the options, you will need to create a few articles to get started. Once you have created at least 4 – 6 articles, you can begin promoting your site to gain more traffic and make some money online. So let’s learn how to create a new WordPress website and keep the old one running smoothly.
Choosing The Right Domain
When we think about creating a website, the first thing that comes to mind is the domain name. Choosing the right URL is very important as it can determine the success or failure of your website. To ensure that your site will be found easily by potential customers, you will need to choose a.com or.net domain name. It is also advisable to choose a domain name that is relevant to your niche, as they are more likely to be clicked on by people who are interested in your content.
Install WordPress On A New Server
Installing WordPress on a new server is very simple. All you need to do is extract the downloaded zip file and upload the contents of the “wp-content” folder to your newly installed WordPress. You should also check the “wp-config” file to ensure that the database settings are correct. If they are not, you will need to fix them before continuing. Once you have done that, you can continue by entering your admin username and password. You will then be greeted by a WordPress login screen. If you are using a.com domain name, you will need to make sure that you have installed the “wordpress” app to your server (search for “wordpress” in your app store).
Create A Default Welcome Page
As the name suggests, the “welcome” page is the first page visitors see when they visit your website. It is usually linked from the navigation bar of your homepage. You can use this space to promote your products or services by including a “call-to-action” button (e.g. Buy Now, Learn More, Sign Up). You can also include affiliate links to products you are promoting as long as you follow the terms and conditions of the program.
The most important thing about your welcome page is that it should inspire potential customers to take action. You can also use other pages on your site (e.g. About, Services, Pricing) to develop and grow your audience. A welcome page is very easy to make using any website builder. Just remember to install the “WooCommerce” app to your server if you are using a.com domain name (search for “WooCommerce” in your app store).
Curate An Encyclopedia For Your Industry
An encyclopedia can be very useful when establishing your credibility as an expert in your industry. If you are not an expert in a certain field, you can use an encyclopedia to find the answers you need. For example, if you are creating a website pertaining to fashion, you can look up “fashion encyclopaedia” online and find hundreds of articles pertaining to all aspects of fashion. Having an authoritative source (e.g. an encyclopedia) available to provide quick facts and stats about your industry can only help your cause.
Use Your Industry Expertise
When you establish yourself as an expert in your industry, you can begin including expert insights and tips in your blog articles. For example, if you are writing about fashion, you can include tips on how to look after your clothes (care instructions), how to style different clothing items (shopping tips), how to combine different styles into one look (fashion tips), and much more. All of this will be useful information for your readers.
Create A Blog
A blog is another extremely useful tool for providing information to your audience. If you have something interesting to say, you can use a blog to provide easy access to your information. You can use a free app like Blogger to quickly and easily establish a blog. You will then need to choose a.com or.net domain name for your blog (you can’t use your own name as a domain).
Blogs are extremely useful as they provide a space for information to be discovered and shared. While establishing your blog, you should consider making it valuable and interesting to your audience. Create a series of weekly – or even daily – blogs on a variety of topics relating to your industry. Developing and maintaining a strong audience on your blog is extremely valuable, especially if you are able to do so while providing relevant and valuable information.
Start A Podcast
A podcast is like a radio show but hosted and distributed online. Having a podcast is a great way to establish yourself as an industry expert and provide your audience with useful information. To get started, you will need a microphone, a computer or smartphone, and some sort of audio coding software (like Audacity).
Once you have created a podcast, you can then begin looking for sponsors and advertisers who would be interested in being associated with your podcast. As you begin to grow your audience, you can also begin charging for the content you are providing. In fact, you can use the money you are making to invest in more equipment to make your podcast bigger and better.
Find Your Niche
Once you have created a blog, you can use it to find your niche. Establishing a blog allows you to focus on a specific topic and begin providing information and insight about that topic. In the course of your blog’s development, you can begin to notice trends and information gaps. While you are free to write about anything you wish, your blog’s content will naturally sway towards your niche.
As you establish your blog, you can begin to curate content using a specific set of keywords. When people search for these keywords, they will be directed to your blog. Using the keyword planner provided by Google (accessible from your Google Search Settings), you can find the keywords and phrases most useful to your niche. Once you have established your blog with a.com or.net domain name, continue by looking at the back end of your site and finding the keywords and phrases people are using to find your content. Once you have identified these keywords, begin including them in your blog posts and website content.
The above tips will assist you in creating a new wordpress website and keeping your current site running smoothly. You can use the above-mentioned tools to become an expert in your industry while also providing your audience with quality information and resources. Once you have built up a small audience, you can then consider promoting your site to gain more traction and make some money online.