How to Create a Free Lead Magnet on Your WordPress Site
A lead magnet is something meaningful that draws potential customers in to take action and buy your product or service. A lead magnet does not have to be expensive or complicated to be effective. There are several super simple ways to create a free lead magnet for your business that can dramatically increase your sales.
Offer A Free Service/Product During Your Landing Page’s Free Trial
One of the simplest ways to create a lead magnet is to offer your visitors a free trial of your product or service. The math works like this: people are more likely to buy things they haven’t tried before, so you’re giving them a taste of what you offer without hurting your budget. Whether you’re a SaaS company or a physical product company.
There are a couple of different ways you can offer a free trial. You can set up a free demo account on your WordPress site and offer to walk your visitors through the platform or feature. Or you can set up a free 14-day trial and offer a discount or special deal on your product during that time period. Having a free trial isn’t just good for attracting potential customers – it’s also a great way to establish credibility with them because it shows you’re a trustworthy and honest business. You can also use free trials and deals as a way to encourage current customers to come back and make another purchase. When potential customers see that you’ve been generous enough to provide them with a free trial, they’ll have a better perception of your business – and that could mean big sales for you.
Offer VIP Access To Special Deals
Another powerful way to create a free lead magnet is to give your visitors special deals and discounts that are only available for a limited time. For example, suppose your company develops productivity tools and you’re running an affiliate marketing campaign for your SaaS product. You can tie the offer of an exclusive discount to something that will draw traffic to your site. Maybe you’ll be giving away a free tool or two and then promoting that you’re offering special discounts for those who want to stay connected.
Sometimes you have to go that extra mile to make sure your lead magnet will be effective. For example, if you’re running a giveaway and you want to ensure your prize is worth winning, you could create a second landing page for the contest with a bigger prize. You’ll need to make sure your first landing page is working properly though, so you’ll need to test it out first. Once you’ve determined that it is effective, you can remove the second landing page and continue to run the contest on the first page.
Use Data To Personalize Content
This one might seem like a no-brainer, but you’d be surprised at how many websites ignore this basic marketing rule. When you think about a lead magnet, what comes to mind? Chances are, you’re thinking about a piece of content that’s been presented to you in the past. Content that’s been effective in helping you make a purchase or sign up for a trial. Now, think about the way that content has been effective in the past. Was it because the information was presented to you in a certain way? Was it because you were specifically targeted to a demographic that would be interested in your product or service?
With GDPR now in effect, you must have certain pieces of data such as an IP address or email address. With these two pieces of data, you can create content that’s customized to each individual user. Say you have a product that treats depression. With your email list, you can send out emails that provide information on how to reduce one’s depression. Alternatively, you can also send out emails that provide information on how to treat depression for people who have already purchased your product. This level of customization ensures that your content will be relevant and effectively drives engagement and conversions.
There are a few different ways you can use the data you have for personalization. You can create content that’s directly correlated to what someone has purchased from you before. You can create content that’s customized based on a visitor’s location or other demographic data. Or you can create content that’s customized based on a visitor’s past purchases – whatever you have.
Use Personalized, Relatable Content
When an individual sees content that’s personalized and relevant to them, they’ll have a better impression of your business. This improved impression can lead to more sales. For example, if you’ve been sending out email campaigns that provide information on how to reduce depression. And then you create content specifically for an IP address that’s visiting your site, you can show them that you actually understand their needs by providing them with information on how to reduce their depression. Or if you’ve been doing a lot of SEO work, you may have created a number of landing pages that all provide different information – with the aim of converting that landing page traffic into leads and customers.
With all of that content on your site, you want to make sure you reach out to your visitors with something that’ll catch their attention. Something that’ll make them want to come back for more. One of the best ways to do this is with a lead magnet. A small piece of information that’ll get someone’s attention and make them want to take action. If you can incorporate all of these tips into your strategy, you may very well see an increase in sales.