How to Manage Your WordPress and Hosting Costs
WordPress is one of the most popular open-source content management systems (CMS) around. With a vibrant community and an ever-expanding set of features, there’s plenty to explore if you’re a digital marketer or content creator looking for a tool to help you build your online presence.
At the same time, the cost of web hosting, especially for businesses, is on the rise. According to GAP, the cost of a basic web hosting plan rose 18% year over year in 2018 to $13.92 per month.
While price fluctuations between hosting providers are common, the trend is clear: businesses need to rein in their CMS-related spending if they want to remain competitive.
Here’s how you can do that.
Manage Your WordPress Clients Through Subscription
If you’ve built up a decent clientele for your WordPress skills, this is the best way to go. Like many other freelancing gigs, you can take on projects for businesses or organizations who want to manage their own websites with your help. As part of the agreement, you can require that they subscribe to a WordPress newsletter or follow you on social media to keep up with the latest news and trends.
Freelancing for businesses is a great way to generate recurring income and establish yourself as an expert in your field. If you’ve got a clear niche and can consistently deliver high-quality work, you’ve got a great opportunity to grow a business with this method.
Look Into Bundling
WordPress offers a variety of plans and pricing structures, so you may want to consider taking this into account when you’re looking for the best value. One of the best things about WordPress is how flexible it is. This is a very flexible content management system, which means you can put it to many uses. In addition to being used as a simple blog platform, WordPress can also be integrated with various marketing tools, such as mailchimp and HubSpot, to help marketers and businesses get more from their website.
While many business owners choose to go with the cheap and cheerful option, opting for a free plan from WordPress.com, some may want more, depending on their needs and goals for their site. For example, those who want to monetize their site may want to look into a premium plan or a dedicated IP that offers more security and stability. Another way to look at this is that the more features and functionality you need, the higher your costs will be, regardless of the plan you choose.
Consider An Out-of-Home Environment
If you’re a digital marketer who focuses on website performance and conversions, consider moving your WordPress installation to an outside environment that’s optimized for performance and reliability. There are many cases where a site simply won’t perform well when placed on a Web server inside a company, especially if that company’s internal network is heavily loaded. For this reason, you may want to opt for hosting that’s located in a data center that’s far away from the office network.
There are several reputable companies, such as WP Engine, that provide great performance and reliability at a price that’s much more affordable than you’ll find from most web hosts. When it comes to speed, safety, and reliability, you can’t put a price on those qualities.
Take Advantage Of The Security That Comes With A Paid Plan
WordPress provides many benefits, but it also comes with some significant security risks. For this reason, many websites and blogs choose to pay for a premium plan, which provides additional security and stability. Those who choose this route should have a clear idea of what they’re getting into, as there are a variety of security risks associated with paying for a WordPress plan. For example, if your website is vulnerable to hacking, you put yourself at risk of having your site hacked. This is something you should not want, as a hacked website can seriously damage your brand and reputation.
The risk of having a hacked website can be avoided with a premium plan, as these plans provide multi-level security measures, including things such as secure passwords, two-factor authentication, and backup systems. For those who choose this route, the benefits of a premium plan include the peace of mind of knowing your website is safe and secure.
Hosting And Domain Name Registration Are On the Rise
Many businesses choose to host their websites on a dedicated IP that’s also registered to their company name. In addition to helping businesses protect their brand and prevent unauthorized use of their name, having a registered domain gives you the flexibility to create personalized landing pages for clients. For example, if you have a website for an automobile repair company, you can create a landing page for each make and model of car to provide a more personalized experience for your clients.
At the same time, domain name registration is on the rise, which means you can get the perfect domain name for your business, no matter what you’re selling. While it may not always be possible to get the perfect domain name for your business, you can always come close. For example, if you own a store that sells children’s clothing, you may want to consider choosing a.kids domain as this could be the perfect domain name for your business. As an added bonus, you can always purchase a.com or.net domain for just a few dollars more.
Sign Up For An Account On A WordPress Hosting Exchange
One of the best things about WordPress is how easy it is to install and how much functionality you get right out of the box. This is why so many websites and blogs use WordPress, as it takes very little effort to get up and running. At the same time, being on a host that’s optimized for performance and reliability can help your site speed up and decrease your costs, as well as provide other benefits, such as access to premium-level plugins and themes. For this reason, you may want to consider signing up for an account on a WordPress hosting exchange, where you can install WordPress to launch your site with the click of a button.
When you sign up for an account with a reputable company that provides these services, you get access to a community of like-minded individuals who can help you get the most from your site. In addition, you can utilize tools, like ClickFunnels, to help you automatically grow your website without having to worry about much management.
Use The Right Hosting For Efficient WordPress Functionality
There are several different hosts that you can choose from when setting up a WordPress site. While all of these hosts are suitable, the type of hosting you use will determine how much functionality you can have with your site. If you’re looking for the best value, you may want to opt for shared hosting, which gives you the freedom to have multiple sites up and running on one account. In addition, shared hosting is the most cost-effective option and provides you with the resources you need to comfortably operate your site. In contrast, if you’re looking for a free plan, you may want to consider a VPS (virtual private server) host, which gives you the flexibility to have your site managed by a developer or to take care of much of the deployment yourself.
The bottom line is that regardless of your choice of CMS, you’ll have to decide how much you’re willing to spend on web hosting and domain registration. As more and more businesses choose to self-host their sites in order to save money and increase brand security, it’s a good idea to assess whether or not hosting your own site is the right choice for you and your business.