How to Embed a Blogger Blog into a WordPress Website
Back in October 2016, Google finally rolled out its much anticipated and much-demanded feature, Blogger Embeds.
It’s taken Google a while to put these features together, considering they were previously only available to users of the standalone Blogger platform (i.e. those who didn’t want to integrate their Blogger account into their WordPress account).
Now that Blogger Embeds are available to all, it’s time to figure out how to best use this powerful feature to grow your business.
Why Blogger Embeds?
When Google first introduced the concept of Blogger Embeds back in 2016, it was a pretty major move for the search giant.
For one, it’s a great way to attract more organic traffic to your site.
When people click on Blogger Embeds or see them in an adsense headline or in a cached page, they’re usually directed to a single article or website.
So, by automatically injecting a small snippet of code into your content, you can drastically increase the odds of someone landing on your site by serendipity rather than intention.
In addition, these embeds allow you to add more functionality to your articles than just the standard fare of a headline and some text.
You can integrate Google Sign In, track conversions and sales, target specific segments of your audience, and even add a poll or two!
Consider the example below, which shows how you can integrate a Blogger embedded into an article on a WordPress website. As you’ll see, this particular Blogger template includes a variety of useful components, all of which are accessible via a dedicated tab on the right side of the screen.
When a visitor clicks this embedded link, they’ll be taken to a page that’s completely different from what they were intending to see. However, it’s this unexpected attention that you’re hoping to generate.
How to Integrate Blogger Embeds into Your WordPress Website
Fortunately, embedding a Blogger blog into a WordPress website is a fairly simple process. This is largely due to the fact that you’re using a pre-made template for your WordPress site, so all you need to do is copy and paste the relevant code into the designated area in your content.
First, you’ll want to visit the Blogger dashboard. From here, click on the Settings icon in the top right corner and select the Blogger Embeds tab.
Next, you’ll want to paste the code from WordPress into Blogger. When you do this, you’ll be prompted to enter a short description for your blog. Type something that describes your content succinctly, and then paste the code into the designated area in your content.
As you can see below, the code is easily identifiable, as it includes the word “embed” in the headline and a string of asterisks (***) preceding the embedding code. This is what gives it its own distinct color. If you click on the code, you’ll be taken to a dedicated page where you can find more information about the feature.
If you’ve been actively promoting your blog content on social media, you might have noticed that your tweets and Facebook posts often generate multiple clicks and views. When a user clicks on a social media post or an embedded link from a blog post, they’re usually taken to a single article or website.
This is because most social media platforms, including Twitter and Facebook, give your content greater visibility when they’re “tagged” or “liked” in a post. Since most people only pay attention to the headlines on their favorite social media platforms and don’t click on the full articles, you’re often better off promoting your blog content in this way.
Also remember, people are typically more engaged with content that they find relevant to themselves. If you can, find relevant posts that fall into one of these categories:
Since these are the categories that your target audience spends the most time in, it’s a great place to start your search engine marketing (SEM) or content marketing (CM) strategy.
Powerful Feature, Basic Usage
If you’ve been avoiding using embedded links for fear of doing something wrong, you might want to reconsider.
While embedding a Blogger blog into a WordPress website is quite easy, it’s also fairly powerful. When you do this, you’re essentially connecting your two accounts and making it much easier for someone to find and subscribe to your content on both platforms.
This is especially useful if you’re running an active blog on both platforms. Having a singular place to find your content is ideal, as you can then direct users to the most relevant content based on their interests or areas of expertise.
In addition, since your content appears in both places, users will have the option of reading your latest articles regardless of whether they’re on a mobile device or computer. This can be quite beneficial, as many people still prefer to read on their mobile devices.
Lastly, if you have a professional-looking blog on both platforms, you’ll be able to draw more qualified traffic to your site. For example, if you have a fashion blog on both platforms, you can display it on your business website’s home page to draw in more fashion-related web traffic. Furthermore, if you have a blog with great content on both platforms, you can then use that content to attract potential customers who are interested in your product or service.
More Than Meets the Eye
While Google probably didn’t intend for Blogger Embeds to be used this way, they’ve opened up a huge opportunity for companies like yours.
One of the first things you’ll notice about this feature is that you have a lot of functionality that you didn’t have before. In addition to the headline, description, and code, you have a dedicated tab where you can find all the information about the Blogger post.
From here, you have the option to edit the post, add media, and track the performance of that post. This is a great place to start if you want to see how effective this tool is in helping your business grow.
Considering that Google isn’t exactly known for being the most transparent company when it comes to advertising, it’s important to take a few things into consideration before you start relying on this feature too heavily.
If you want to take advantage of this feature, make sure that your older posts are set to appear on your WordPress site’s home page.
This ensures that anyone who visits your site will be able to access your older content. If you have a lot of older content, this could potentially overwhelm your audience.
If you use Google Analytics to track the traffic to your site, you’ll be able to see the conversions that resulted from the latest Blogger integration.
In order to do this, you’ll want to look at the “Overview” report in Google Analytics. Here, you can see all the traffic that came to your site from various sources, as well as the resulting conversions.
From here, you’ll be able to see the referrals that led to a purchase, the number of downloaders, and the length of time that people spent on your site before converting.
One of the things that you’ll notice about this feature is that it can help you save a lot of money. By integrating your Blogger and WordPress accounts, you can then create a single post that will appear on both platforms.
Instead of having to create multiple posts, each one appearing on a different platform, you can now have a post that will appear on both homepages. This can help you save a lot of money, as you won’t have to pay for hosting or domain registrations for your other platforms.
If you want to take advantage of this feature, make sure that your older posts are set to appear on your WordPress site’s home page. By doing this, you ensure that anyone who visits your site will be able to access your older content. If you have a lot of older content, this could potentially overwhelm your audience.