How to Embed Google Reviews on Your Website

Many online marketplaces, like Amazon and eBay, allow for users to leave reviews for the items they purchase. However, if you’re looking to leave a review for a brand or product you’ve tried, you’ve probably found the process of doing so frustrating. After all, people aren’t always willing to give honest reviews for fear of damaging their reputation.

While Amazon and eBay provide an opportunity to leave product reviews, if you run your own online store or blog, you have the perfect platform to leave your own review. Whether you’re selling your own creations or selling affiliate products, you can use your store to leave real reviews that customers will value. In this blog post, we’ll teach you how to easily leave reviews on your website, without any fear of ruining your business relationship with the company you’re reviewing.

Why Should You Review Products On Your Website?

As we mentioned, some websites allow for users to leave reviews for the products they purchase. However, there’s a reason why you might want to review products on your website that isn’t because it’s the law:

People love to read reviews. According to HubSpot Blogs research, people are 2.5x more likely to purchase something if there’s a review for that product. Also, if you’re selling affiliate products, reviews allow you to provide customers with important information about the products they’re buying. With affiliate products, reviews can help customers make better choices by providing additional information about the quality of the products they’re purchasing.

If you’ve been searching for a way to leave product reviews on your site, continue reading.

How Do You Leave A Review On Your Website?

When a user visits your website and decides to read reviews, they’ll see an option to leave one below each product in an online store. When they click on that option, they’ll see a form that allows them to leave a review. As we mentioned, many websites provide this option for users to leave product reviews, but if you have your own store, you can take this process one step further.

To begin with, we recommend that you use a tool designed for building and monitoring successful review websites. One of our favorites is Wufoo, which provides you with all the forms and templates you need to build a successful review site in no time:

  • Product review form
  • Rating form
  • Review
  • Subscribe (this lets customers know you’re a real person and not a robot)
  • Terms of service
  • Shopping cart
  • Payment processor (stripe, paypal, etc)

The above form displays basic information such as the name of the product, rating, review, and a place for the user to leave their email address. If you’d like, you can include a button that allows the user to download a copy of the product they reviewed. You can also choose to display a form that allows users to rate your product or service.

Where Do You Leave Your Product Review?

When a user clicks on the “Leave Review” button above a product, they’ll see a small popup that allows them to leave a review for that product. There are a few different places you can leave your product review on your site. It depends on what makes you feel more comfortable:

  • As we mentioned, you can use the review forms we provided above.
  • On the product detail page (this is where you’d typically find the review information for a product you’re browsing)
  • At the end of each product description (more details, more reviews)

Above each option, you’ll see a star rating system that allows users to rate your product or service. If you run an online store, you can use this feature to allow customers to leave real reviews that you can use to improve your product or service. For example, if you’re a clothing store and someone writes, “I love the quality of your clothes and how they fit me,” you can use this information to find more suitable items for that customer.

How Do You Rate A Product On Your Website?

You can also use the review forms we provided above to rate a product or service on your website. When a user visits your website and decides to leave a review for a product you’ve rated, you’ll see that star rating system on the page. You can also choose to create a separate page just for your product ratings:

  • On the product detail page (this is where you’d typically find the rating information for a product you’re browsing)
  • At the end of each product description (more details, more reviews)
  • On a separate page (you can use sub-headings, images, and other elements to make this more engaging)

Above each option, you’ll see a star rating system that allows users to rate your product or service. If you run an online store, you can use this feature to allow customers to leave real reviews that you can use to improve your product or service. For example, if you’re a clothing store and someone writes, “I love the quality of your clothes and how they fit me,” you can use this information to find more suitable items for that customer.

Remember, people aren’t always willing to leave an honest review for fear of damaging their reputation. If you’re concerned about someone leaving a bad review about your product or service, you can ask them to clarify their thoughts or offer a freebie in exchange for an honest review.

How Do You Use Your Product Review On Your Website?

Once you’ve built your review site, you can start using it to its fullest potential. If you’ve followed our instructions above, you’ll have a place where customers can leave product reviews. When a customer leaves a review, you’ll have the opportunity to engage with them via email to improve your product or service. Here’s a quick example of how you might use a customer’s review to engage with them:

Let’s say you’re a clothing store, and someone writes, “I love your style and how it fits me.” You can use this information to find more suitable items for that customer. Or, you could respond by saying, “Thanks! We have a special outfit just for you. Let us know if this style doesn’t fit you and we’ll try to find something that does.”

Above each review, you’ll see a small piece of text that allows you to engage with the customer. If you run an online store, you can use this opportunity to grow your business by providing your customers with an experience that is both satisfying and profitable.