How to Embed WordPress into Your Website
If you’re looking for ways to bring more traffic to your web-based business, you’ve probably considered trying to grow your blog audience, especially since blogs can be fairly profitable. One strategy for doing this is by putting a WordPress blog into your website, which is what we’ll cover in this article.
Why Website Embedding Is a Great Choice
There are a number of advantages to having a WordPress blog embedded in your website.
- Flexibility in terms of the kind of content you can post.
- A wider reach to your target audience.
- More engagement from your visitors.
- Search engine optimization (SEO)
- The potential to drive more traffic to your site.
Let’s explore each of these in more detail.
Flexibility In Terms Of The Kind Of Content You Can Post
One of the biggest advantages of having a WordPress blog embedded into your website is the flexibility it offers in terms of the kind of content you can post. Since blogs can be fairly dynamic, with regular posts coming in from various authors, you don’t get this flexibility in a pure RSS feed reader.
You also get this flexibility in terms of the structure and look of your blog. You can use specific WordPress plugins to change the appearance of your blog without having to hack the code itself. This makes everything much more user-friendly.
Wider Reach To Your Target Audience
When a visitor lands on your site, the first thing they’ll probably do is check out the header, which is usually made up of a blog’s name and logo. This is because blogs can be fairly standalone entities, with a name and a logo that identifies the author and the blog itself. In comparison, most websites feature a combination of product listings and a few articles, which is more of a catch-all system.
Since a standalone blog often has a simpler design and a more focused topic, it can often be the case that the majority of the site’s readers will be interested in the content within. In those instances, having a blog embedded within the website can further increase the site’s overall engagement.
On the other hand, if your website primarily features product listings and a few small articles, having a separate blog may end up being a detriment, as many of the site’s visitors will not be interested in the content within. In those instances, having a blog embedded within the site could potentially lead to a decrease in engagement, as visitors have to actively seek out the blog content.
More Engagement From Your Visitors
Another advantage of having a WordPress blog embedded into your website is that it encourages more interaction from your site’s visitors. Since blogs are more like conversations than blog posts, the act of commenting on a separate blog provides some added value for the visitor, in terms of increasing the site’s overall engagement.
Depending on the size of your blog, you may notice that the amount of engagement your visitors provide is often directly proportional to the amount of content on the blog. This is because most people are generally more engaged with content that is more valuable to them. For instance, if one of your blog posts goes viral and becomes a hot topic on social media, you may see a significant increase in the amount of engagement your website receives. This is mainly because, at that point, the content became more valuable to your visitors.
One of the biggest advantages of having a WordPress blog embedded into your website is SEO, or search engine optimization. Since the blogosphere generally favors content that is easily searchable, having a blog post on your site that is indexed by major search engines like Google, will significantly expand your site’s overall reach.
The search engine optimizers at Rocket SEO will tell you that having at least a hundred links to your site from other places on the web, will get your site to the top of the pile for most major searches. If you’re looking for ways to increase your site’s SEO, creating a standalone blog and getting it linked to from quality websites, will prove to be an excellent investment, especially if you want to appear in the top three results for your chosen keywords.
However, if you already have a functioning blog on your site, and you’re looking for ways to improve its SEO, you may consider looking into re-posting older content on your site, using keywords and phrases that were used in the original post. You can use tools like Google’s Keyword Planner, to easily find the most relevant keywords and phrases for your content.
If you’re looking for ways to bring in more affiliate revenue and want to try a new strategy, I’d recommend seriously considering the benefits of having a WordPress blog embedded into your site.