How to Embed Links in a Calendar Format on a WordPress Website

There is more than one way to skin a cat, but when it comes to web content, the tried and tested methods are not always the most effective. In this article, we will discuss the benefits and drawbacks of using different approaches to get your content found, and hopefully help you make the right decision for your business.

Anchors and Strong Cuts

The tried and tested methods of linking to other websites is through the use of anchor texts and strong cuts. The anchor texts are the words or phrases used in the link. These are usually short phrases such as “More information about this” or longer phrases such as “To read more about X, visit this link”. The anchor texts for websites contain a lot of important information including the name of the website, keywords, and preferably the contact details for more information.

Strong cuts are basically any line, space, or paragraph that breaks formatting and blocks the flow of the text. These are often used to create bulleted lists or numbered or bolded categories for more evident comparison within a single article. They can also be used to provide more information on a topic without disrupting the flow of the text.

Headers and Footers

A lot of websites use headers and footers to define what is written at the top and bottom of each page. These are often used to highlight important information such as a website’s name, mission statement, or social media handles.

Headers and footers can also be used to provide more information on a topic without disrupting the flow of the text, much like the strong cuts above. For example, you might want to include a header at the top of a long article to highlight important information such as the name of the article’s author or the publication’s website.

Images Or No Images

Images are often the best way to draw the eye of a reader to content because they are usually instantly recognizable and can often serve as effective calls to action. However, the right image can only bring so much to a piece of content. The decision to include or exclude images entirely from a web page is a matter of taste and can be quite the balancing act between appealing to the senses and keeping the page’s size within reason. There are times when a photo is the best way to make an impact and times when it is better to keep things minimalist.

Shortcode Or No Shortcode

Sometimes, it is desirable to include a piece of shortcode in a web page. Shortcodes are basically text-based placeholders that enable certain functions to be displayed on a web page such as social media share buttons or navigation menus. They can be embedded in web pages using either inline HTML or the shortcode itself can be put into a page’s content through the use of a plugin. The downsides to using shortcodes are similar to including images in a web page, in that they can become bloated and distract from the content surrounding them.


There are many different CSS or LESS frameworks that can be used to style a website’s content. These are basically text-based stylesheets that can be used to modify the look and formatting of a website’s content. The advantages of using a CSS or LESS framework are that fonts and colors can be easily maintained across multiple platforms, which makes content look more consistent. The downside to CSS or LESS is that, since these are text-based stylesheets, they can be quite the bloatware to download and maintain.

Plugin Or No Plugin

Plugins are basically tools that can be embedded in a website. They can be used to modify the behavior of a website or make it more functional. The downside to using plugins is that they can also make a website slower and less responsive, especially if too many are used.

There are many different plugins that can be used to integrate social media sharing into a website. These plugins make it easy to share content via social platforms and channels, but they also come with a performance cost. After installing and activating a few of these plugins on a site, you should always check the site’s performance because it may get a little sluggish. If speed is a concern, then the solution is not to use plugins. Another downside of plugins is that if they are not updated regularly, bugs may arise that leave your site vulnerable to attacks – especially if it is public facing.

The Pros And Cons Of Each Way

With this information in mind, you should have a good idea of the pros and cons of using each method to include links in your articles or websites. From the standpoint of increasing the likelihood of a reader visiting another website, an anchor text-based link is usually the way to go. They are easy to set up and can be used to draw more traffic to your site. To find more information about this, check out the SEO page on Google.

From the standpoint of maintaining a WordPress website, using shortcodes can be quite beneficial as it makes adding more content to a website much easier. Since shortcodes are text-based, they can be copied and pasted easily into a content area. Having content like this saved in a text file is also much easier to update and change as needed.

From the standpoint of performance, using CSS or LESS is usually a good idea because it makes the content much easier to manage and read on different devices. Because they are text-based, they are easier to debug and maintain. They are also much lighter than most other web content management systems – which translates into better performance.

As you can see, there is a lot of pros and cons to each method. Ultimately, it is about what works best for your business and how you want to manage your content going forward. We hope this article has helped you make the right decision for your business and that you will continue to use the materials presented to help improve your online marketing efforts. If you have any additional questions, feel free to reach out to us at