How to Create a Great Event Website Using WordPress

A lot of people consider websites to be a part of “traditional media” that started declining in the 2020s. However, “traditional media” is a broad term and it can include any sort of media that is not online or “social media.” So, while websites are often considered to be old-fashioned, they still have a lot of value and you should never underestimate their potential to grow.

Why Build an Event Website in the First Place?

If you are reading this, I assume that you are either the person who is organizing the event or the one who is sponsoring it. In either case, you obviously have some idea of what the event is about and you want to make sure that the information is accessible to as many people as possible. 

For those who will be able to access the website after the event, it is a good idea to build a resource for the information that they need. 

Whether you realize it or not, you are probably already using websites to follow news and keep up with the current events that interest you. 

With the right strategies, tools, and a little bit of hacking you can use WordPress to create a great event website that can be used for a variety of events, from small gatherings of friends and family to larger conferences and trade shows.

Building the Website

Just like any other WordPress-powered website, you will start by simply installing the WordPress plugin named “Event Planning ” from the popular WordPress repository. Once that is installed, you can start building out the site as you would any other WordPress site with a theme that supports events.

As you work on the site, you will notice that there are a lot of templates and themes to choose from. However, you should only consider the free themes and templates from WordPress.org as they are the most trustworthy and secure. Also, make sure that you only use themes and plugins that are updated to the latest version to ensure that you are always protected from any security breaches. 

Choosing The Right Template

As a general rule, you should try to avoid anything “branded” when choosing a WordPress theme for an event website as it can make things a little bit confusing. Even if you are not intending to sell products or services related to the event or sponsor it, you should still consider avoiding “branded” themes as they might create a conflict of interest. 

For example, if you are publishing content about “design” and you happen to be working with a “brand” that is a “registered trademark” of a design company, you do not want that company “confusing” your users with “brand awareness” when they are trying to look up information about “design.”

Making It Mobile-Friendly

A great many people use “mobile devices” to access the web these days and due to this fact, your event website should absolutely be accessible from “phones,” “tablets,” and “computers.” If you are building the site to be mobile-friendly, you will want to consider investing in a quality mobile-friendly theme that can scale well across all three platforms. 

Setting Up The Back-End

While it is great to have a stylish and modern-looking front end (meaning the part that you see when you visit the site), you must have a functional and robust back-end in order to run a successful digital marketing agency or online store.

In the case of an event website, your back end will house the “administrative” functions that help run the event. For example, you will want to have a “calendar” where people can see when and if there are any upcoming events, “segments” that group content together for reasons such as “brand awareness” and “cost-per-click” ads, and “traffic” (or “site traffic”) tracking.

If you are building the event website from scratch, you will want to set up all of these functionalities yourself. However, if you are using a pre-made theme, you will need to make sure that the theme developer included all of the functionalities that you need (or want). 

For example, if you are using a theme that is not mobile-friendly, you will need to consider upgrading to a mobile-friendly theme or building out your own using WordPress. 

Optimizing The Website

When someone visits your event website, they will either come “straight to the content” or they will “bounce” off of the site and go to another website (or app) that is more relevant to what they are looking for. 

To learn more about “conversions” and “bounces” (or “landing pages”), watch SEO for newbies – An In-Depth Explanation of SEO Metrics by Yoast

Based on the information that they provide on your event website, you can learn a lot about how to optimize it for maximum effectiveness. For example, if they find out that most of the content is about “design” and they are not necessarily interested in this subject matter, you can bet that they will bounce off of your website to find sources of “relevant information” about “design.” 

So, in order to maximize the effectiveness of your event website, you must first consider the types of content that they will find most interesting before you start dealing with the nitty-gritty of on-page SEO.

SEO For Newbies: An in-depth explanation of SEO metrics

If you are new to SEO, you might not entirely understand all of the metrics and data that are typically included in an SEO report. 

While there is a lot of information to take in, it is not necessary to memorize all of these metrics and numbers. What is important is that you learn to interpret SEO reports and digest the information that they contain.

Hopefully, this article will serve as a good starting point for you. Now that you have a basic idea of what an SEO report is and the different sorts of information that it can contain, you can start building an understanding of how SEO metrics work and how to make sense of the information that they contain.