How to Use Facebook Ads for WordPress Hosting

Facebook ads are a great way to attract potential customers to your website. However, using ads effectively can be a challenge. You need to have a clear idea of what is working and what needs to be modified to get more conversions. In this blog post, we will teach you how to use Facebook for your WordPress hosting plans.

Set Up Your Ad Account

Before you begin promoting your products on Facebook, you need to have a Facebook ad account set up. To do this, navigate to Facebook Ads and click on the Create ad button. You will be shown a modal that allows you to enter various details about your ad. First, enter a name for your campaign (this must be unique!). Next, choose the platform you will use to promote your product (iOS, Android, or Web). Finally, you will be shown the URL of your website. This is the address of your product’s landing page or homepage.

You can also choose to run ads on Instagram if you have an account there. This could be a great way to expose your product to a new audience.

Review & Modify Your Ad

Once you have set up your ad account, you need to review the details and modify where necessary. To do this, click on the pencil icon next to “Campaign settings” to bring up a menu of options. From here, you can choose to review your ads on desktop or mobile devices and set daily budgets, goals, and spending thresholds. You also need to set the number of clicks to a meaningful conversion threshold (e.g., 10 clicks per day yields a 2% conversion rate).

The information you provide in this section helps Facebook determine what kind of ads to show you. You can modify this information as you see fit (e.g., to test various messaging strategies) but it is recommended that you leave these settings as-is for the moment.

Use Facebook’s Custom Audiences

Another helpful tool provided by Facebook is Custom Audiences. With this feature, you can target people based on their prior engagement with your content or product. People who’ve visited your website, opened an email from you, or have liked your Facebook page are good candidates to receive communications from you via Facebook ads. This can be a great way to reach people who are more interested in your product than the average person.

To set this up, click on the “Targeting options” icon, located to the right of “Campaign settings”. In the resulting modal, you will see a list of all the audiences you have previously created and organized. To create a new custom audience, simply click on the “+add” button at the bottom of the modal. This will create a new option in your list.

When creating a new custom audience, you can determine how you will be targeted (e.g., by age, gender, or geography). After you have created the custom audience, you can paste the mailing list into a spreadsheet and add it to your database. You can also use this list to send out automated emails to encourage people to visit your website or like your Facebook page.

Run Ads On Mobile

If you’re running ads on Facebook’s standard sites, you have the option of targeting audience on desktop and mobile devices. However, if you decide to target only mobile users, you will not be able to review or modify your ads on desktop. You will see a message that says “This content cannot be displayed on mobile devices.”

To test whether or not mobile users are more engaged with your content than desktop users, you can choose to show ads only to mobile users and see whether or not you get higher engagement rates. This makes testing the success of different messaging strategies easier.

Use A/B Testing

You can use A/B Testing to compare two different messages or versions of a message. To do this, select the old version of the ad and click on the “Edit” button. This will take you to a new interface that allows you to test the two versions of the ad. When you’re done, simply click on the “Save” button.

This feature is great for people who want to find out exactly how changes to their ad’s message impact their conversion rate. For example, if you’re running an ad for a website platform and you notice that your call to action text “converts” better when preceded by “You need…”, you can test replacing “You need…” with something else (e.g., “Try out…”). Doing this can help you find the right combination of words to persuade potential customers to make a purchase.

Measure & Analyze Your Results

Every marketer knows the importance of measuring success. Without numbers, it’s hard to know whether or not your efforts are paying off. Facebook ads offer detailed reports that can help you measure how effective your ad strategy is.

To track conversions, click on the “Campaigns” icon, located at the top right of your screen. This will bring you to a dashboard that shows you all the metrics regarding your campaign.

The first thing you will want to do is set a goal (e.g., 50 leads by the end of this month). This will determine how successful your ad strategy is. You can also choose to set a dollar amount you are willing to spend on this goal (e.g., $500). Setting a goal and a dollar amount to spend will help you track your progress throughout the month.

Next, you can choose to track opens, clicks, and conversions. These three metrics will give you an idea of how effective your ads are. You can also choose to track reach and compare it to your overall budget to determine whether or not your ad campaign is reaching the audience you intend it to reach.

Once you have set your goal and budget, you will be shown detailed reports on the number of people who have seen and engaged with your content or ad (opens), as well as how many of these people converted (clicks and conversions).

These metrics will help you determine whether or not your particular ad campaign is worth continuing.

In addition to providing you with data on your ad’s performance, the reports also give you information on your demographics (i.e., who is seeing your ad and ordering your product) and what other brands or products they may be interacting with. This can help you determine whether or not you should place additional ads or modify the ones you have currently up.

Use Dynamic Ads

If you are running ads on Facebook and you see the same handful of advertisements over and over again, you can make use of the fact that Facebook allows you to have multiple ads on a single page by using dynamic ads.

To do this, navigate to the “Ads” section of your Facebook page. This will bring you to a page that shows you all the ads you have currently configured for display. To configure new ads, simply click on the “Add new ad” button at the top right of the page.

Once you have new ad content configured, you can use the “A/B Testing” feature to compare two versions of the same ad. To do this, simply drag a selection handle to the left of the area where you’d like to “save” the new ad content. This will bring you to a page with your new ad content along with a “settings” menu at the top right. From here, you can select “A/B Test” to begin comparing the two versions of the ad.

Once you’ve selected “A/B Test”, you can begin making modifications. You can always go back and review previous versions of your ad via this same interface. This will make it much simpler to see how different messaging strategies impact your conversion rates.

Use Video Marketing To Stand Out

When it comes to marketing and advertising on social media, video is taking over. In fact, according to HubSpot Blogs research, videos garner 150% more views and 65% more clicks than photos.

As a result, videos can help you stand out among your competitors. When used correctly, videos can also help you connect with your audience in a much more personal way.

To use video effectively, you need to set the right pace. Too many salesy types of videos can put off potential customers. However, not enough informational videos can also put you at a disadvantage. To make the most of video, you need to have both kinds in your arsenal.