Facebook Event Conversion Pixels: How to Get Them on Your Website
Facebook event conversion pixels are a great way to get more attendees to your next big event. But the process of getting them on your website can be a pain. That’s where we come in! In this article, we’ll teach you everything you need to know about getting those pixels on your site.
It’s important to note that these pixels are technically called “Facebook Conversion Pixels”. That’s because, although you can use them on your website, they were originally designed to be used on a Facebook page. This is also why they are marked with the Facebook “fb” prefix (e.g., fb_event_conversion_pixel).
Let’s start at the beginning. When you add a Facebook conversion pixel to a Facebook page, what you’re doing is placing a small snippet of HTML and CSS on their behalf, which they can then embed on their own site.
This snippet of code will then be picked up by the Facebook Algorithm and given a boost in its rankings within Facebook (because, hey, high-quality and relevant content always ranks well). This, in turn, can drive more people to your website.
The Best Time To Add These Pixels
You need to add these pixels during the best time for your target audience. That’s because, when Facebook users visit your site, they’re doing so because they’re interested in your content or product. But if you interrupt them mid-scan or mid-click, you could hurt your site’s credibility. So, make sure you add these pixels at the perfect moment.
Luckily, the perfect moment is often instantly. Meaning, you can add these pixels while people are still reading your article or watching your video. Just keep in mind that, due to the nature of this code, anyone who scans your page thoroughly or uses toolkits like Kayak or Google Analytics to research and analyze your content will see it.
In short, the best time to add these pixels is when people are already enjoying your content. Just remember: if you interrupt or disturb them, you might lose a few.
How Many Pixels Should I Put On My Site?
This is a question you need to ask yourself. If you are unsure, start small. It’s always better to overdo it than to underdo it. So, put in more pixels than you think you need. Once you do, your site will start ranking higher in Facebook’s search results.
Remember: you don’t need to have every fb_event_conversion_pixel on your page. You can use a tool like Google Adsense to get started. Once you get the hang of it, you can then add these pixels to the best spots on your site, like your header or sidebar.
With that said, don’t get carried away. Having too many pixels can cause your site to lose its natural look. Also, make sure you have a clear call to action in your content. This way, when someone clicks on it, they’ll know exactly what to do next.
Which Template Should I Use?
As we mentioned above, these pixels were designed to be used on a Facebook page. So, if you want to add them to your website, you’ll have to use a page layout that suits their smaller screen size.
Fortunately, there are a few options available. Take a look at the screenshot below. As you can see, the options include a boxed layout, a wide layout, and a full-screen template.
If you decide on the boxed layout, you’ll have a smaller area in which to work. The benefit is that everything will be neatly organized, with no excess pixels to the point that it distracts from the content. The downside is that if you are aiming at a more traditional look, it won’t pop as much as the other two options.
Do I Need To Set Up Any Sub-pages?
Adding a Facebook event conversion pixel to a plain page is enough. However, if you want to add more value, you can add other sub-pages (e.g., an About Us page or a FAQs page).
Consider doing this if you have a lot of frequently asked questions about your company or product. This way, when people are searching for an answer, they’ll find your page and can then click on the link to get more information.
Aside from that, if you already have a sitemap.xml file, all you have to do is add the fb_event_conversion_pixel to the end of each URL.
So, while it’s not necessary to have a separate About Us or FAQs page, if you do decide to go this route, make sure you add these elements to the top of your regular page.
Keep in mind the following things when adding these Facebook event conversion pixels to your site.
Firstly, make sure you fully understand how the Facebook algorithm works. This is a wide-ranging topic and there are a lot of things you need to know.
Secondly, make sure you have a look at the other sites in your industry. See how they are handling their Facebook pixels and what types of information they’re including in their content.
Finally, make sure you have a clear call to action in all your content. This includes, but is not limited to, your product pages, your blog posts, and your social media posts. If you decide to add a Facebook event conversion pixel to a blog post, for example, make sure you include a clear call-to-action in the form of a button or a link to a product detailed page. You can also use your blog post to build up to a landing page (i.e., the final page a visitor lands on after clicking on a blog post). Having a clear call to action in your blog posts will also make it much easier for potential and existing customers to find the information they need. It also creates a sense of continuity across your different platforms.
When it comes to getting organic traffic from Facebook, it’s definitely worth it to add these pixels to your site. But, as with any other content strategy or initiative, you should only do so if it makes sense for your target audience.