How to Create a Five Page WordPress Website Brochure
A brochure is a handy little booklet that is meant to entice potential customers into purchasing your product or service. While there are a variety of uses for a brochure, designers generally use them to advertise and sell their products. Designing a brochure is actually a very straightforward process because all you need to do is follow a few simple steps and you will have a beautifully designed piece of literature that will bring potential customers back for more! In this article, we will teach you how to create a five page brochure that will get you started on the right foot.
Step One: Determine The Overall Design And Feel Of The Brochure
The first step in designing a brochure is to determine the overall look and feel of the piece. You want to design a brochure that is clean and professional but not too cold or impersonal; just the right touch of elegance! As a designer, you will have a good sense of style and you know how to create a brochure that compliments your product or service. The key is to keep things simple but elegant and you will be on your way to successfully designing a brochure.
Step Two: Decide What Sorts Of Paper Stock To Use & How To Lay Out The Brochure
The next step is to decide what kind of paper stock you will use for the brochure. Deciding on the right paper can be a little tricky because there are a variety of materials that you can use and you need to keep in mind the different variables that can impact the overall look and feel of your brochure. The type of paper you use will determine the weight of the paper and whether you should fold it or not. Additionally, you need to decide whether you will print on both sides of the paper or just have it “face” printed (print on one side only). If you plan to have your brochure printed, make sure to select a reputable printing company that is a member of some sort of trade organization; a good sign is if the company is a part of the American Association of Advertising Agencies (4A’s) or the American Advertising Federation (AAF). Printing on both sides of the paper will lighten the overall weight of the paper and can make it more cost effective; however, if you are going to hand out the brochure to potential customers, having it printed on one side only will ensure that the information is still there when someone opens it!
Step Three: Find The Right Font For The Brochure
The next step is to find the right font for the brochure. There are a variety of fonts available; however, you need to find a font that compliments your product or service and that is easy to read. Once you have found the perfect font, it’s time to move onto the next step.
Step Four: Create A Two-Page Spread For The Brochure
Creating a two-page spread for a brochure is very straightforward. For this step, you will want to divide the page with a vertical dividing line. On one side of the page, you will want to put a heading that will catch the reader’s attention and on the other side of the page, you will want to place an image or two that will make the reader want to learn more about your product or service.
Step Five: Distribute The Brochure To Others
The final step is to distribute the brochure to others. Now that you have a beautifully designed piece of literature that will bring potential customers back for more, it’s time to share this important information with others! A good way to do this is to hand out the brochure at the point of purchase or while discussing your product or service. Another option is to put up a website and have the brochure available there as well.
Hopefully, this article gave you all the information you need to successfully design a brochure. Remember to keep it simple yet elegant and you will be on your way to designing a superb brochure that will get you results!