How to Get a Free Testimonial Widget for Your Website – WordPress
There’s no question about it. The world of digital marketing and web design is changing quickly.
Back in the day, you’d probably spend most of your time focusing on SEO and organic traffic. Those were the “bigger” keywords and phrases you needed to work on ranking for in order to have any meaningful success as a digital marketer.
But today, the lines between SEO and organic traffic have blurred.
Thanks to the rise of content marketing, inbound marketing, and influencer marketing, the focus has shifted to creating and distributing value-driven content that attracts, retains, and builds trust with potential customers.
That’s great for businesses and brands, but what about website owners who want to showcase their work and establish themselves as thought leaders in their industry?
Well, you have two options. One is to hire a freelancer or a small team of virtual assistants to do all of the work for you, and the other is to use a tool like Hello Diamond to create and distribute high-quality and customizable testimonial widgets to quickly gain credibility and drive more traffic to your website.
The Dangers of Outsourcing
Depending on your budget and the size of your site, you may think that hiring team members to help with content marketing is a great way to go. After all, it’s proven to be a cost-effective way of generating quality results.
But while having content professionals working for you might sound like a good idea, there are several downsides to this approach. For one, you’re giving up control of your brand. One of the most important things to consider if you want to avoid any controversy or bad publicity is maintaining full ownership of your brand. When you use freelancers or virtual assistants to help with content creation, you’re giving away a large portion of your own brand’s value. As a website owner or business owner, you might also be tempted to settle for sub-par work just to save money.
And what if the content creator isn’t a reputable company? What if they’re a fly-by-night operation that shies away from accountability or honorably disposed to cut corners? There’s also the risk of being hit with an unexpected bill at the end, and then there’s the even riskier scenario of getting hacked and having all of your site’s content stolen.
The Benefits of Using a Testimonial Widget
On the other hand, when you use a tool like Hello Diamond to create and distribute customizable testimonial widgets, you’re ensuring that you have full control over the content and branding of the piece. Since the content is already pre-composed for you, it’s much easier to manage and distribute.
Plus, when you use a testimonial widget, you’re not committing to working with a certain content creator. You can always switch providers if the quality of the work isn’t up to snuff. With automated email follow-ups and a streamlined content workflow, you can ensure that your brand’s voice and values are reflected in every content project that you work on. And because you have full editorial control, there’s no risk of your content being plagiarized or misrepresented.
So, we hope this helps you understand the benefits of using a testimonial widget versus hiring freelancers to do content for you. If you’re looking for an easy and affordable way to populate your site with high-quality content, look no further.