Get Content From Another Website to Your WordPress Blog

Many content creators realize that they can grow their audience and build loyalty with their followers by cross-posting content to different platforms.

Whether you’re a YouTuber looking to expand your audience or an influencer looking to connect with brand ambassadors, you can use content curation to cross-post videos, blog posts, and tweets to multiple platforms for maximum exposure.

Why Should You Cross-Post?

The most obvious advantage of cross-posting is that it allows you to reach a larger audience. If you’ve got a blog on WordPress, you can use the integrated social media plug-ins to connect with fans on Twitter and Facebook. Plus, you can also access your blog’s analytics through these platforms to discover your most popular content and determine the effectiveness of your cross-posting campaigns.

If you’ve got a YouTube channel, you can grow your audience by engaging with subscribers through your channel’s unique value proposition (UVP). You can also use YouTube’s keyword research tool to discover the keywords that your target audience is using to find content about your niche.

While it’s great to grow your audience by cross-posting, you should only do so when it makes sense for your blog or channel. When you cross-post content from one outlet to another, you’re diluting the value of the content you’re trying to promote. Because your followers already know what your channel or blog is about, they may not see the value in your new content. In these instances, you’re better off creating new content for the new platform. For example, if you’ve got a car blog and you’re trying to cross-post content from a finance website, your audience will only see value in finance content because that’s what they’re looking for.

A Useful Hint On Building A Blog Network

Many content creators discover that they can grow their audience and build loyalty with their followers by establishing themselves as an authoritative voice in their chosen niche. To drive traffic to their blog, many creators will write frequently on their channel or blog about the latest news items, product reviews, or fascinating topics related to their niche and try to establish themselves as an expert in the area. Doing this can help you to define your channel’s identity and distinguish yourself from other content creators in your niche. It can also help you to create a community of like-minded people who are interested in what you have to say.

The advantage of establishing an authoritative voice in your niche is that you can use your blog or channel to cross-post content to other websites or platforms in your niche. Doing this can help you to expose your channel’s content to a global audience while also drawing more traffic to your blog or channel. Established content creators in your niche may even choose to link to your blog or channel when they’re discussing a topic related to your niche.

This practice of linking or crediting content from others in your niche is known as content curation. It’s a great way to expose your channel’s content to a global audience while also building credibility for your channel. If you’re serious about creating a loyal audience and becoming a go-to source for your chosen niche, consider using tools like Pulse to keep track of all your links and the value they’re bringing to your site.

How Do You Curate Content?

The best way to build a successful blog or channel is to follow a tried-and-tested formula:

  • Stick to a schedule.
  • Post consistently.
  • Include multimedia.
  • Interact with your audience.
  • Measure the results of your efforts.
  • And don’t forget to enjoy yourself!

Keeping to these guidelines will ensure that your blog or channel represents of excellent quality and sets you apart from your competitors. Of course, you don’t have to write an entire blog post to credit or link to another source. If you’ve got newsworthy information that fits within the confines of a tweet, by all means, cross-post it!

Build A Team

One of the best parts about having your own blog or channel is that you can promote other people’s content. If you’ve got a team of writers who’ve contributed to establishing your authoritative voice in your niche, you can use your blog or channel to cross-post their content. Doing this can not only help to grow your audience but also expose the value that their content adds to your platform. Consider using tools like Growthoid to find contributors who’ve got content that fits within your chosen niche and can be used to fill in gaps in your own content.

The Differences In Versions

While it’s great to have cross-posting capabilities on Twitter and Facebook, these platforms are constantly changing their algorithms and performing maintenance that can disrupt the flow of your posts. If you’re serious about building a community and having your content go-to-bedazzle your audience, it’s a good idea to set up automated posts on your blog or channel so that you can continue to attract new readers and encourage them to subscribe.

It’s important to note here that not all cross-posting is created equal. When performing this function, you must ensure that the material you’re posting to another platform adds value to the conversation and doesn’t just rehash the same content with a different face.

Cross-posting To Build An Audience

If you’ve got an existing blog or channel that you’re struggling to grow your audience, you can use cross-posting to draw more attention to your work. One of the best examples of this technique comes from Brian Dean, an SEO expert who manages Blogging Strategy at HubSpot. In his case, he established a blog on WordPress to coincide with the launch of his second e-commerce store. Even though his blog is relatively new, he’s already got over 50,000 monthly page views thanks to the power of cross-posting. To drive more traffic to his blog, he also uses a tool like Growthoid to find contributors who’ve got content that can be used to fill in gaps in his blog post.

Another great example of using cross-posting to drive traffic comes from Shani Araguzel, an influencer and the creator of The Luxe Life. She uses a combination of blog posts, videos, and social media to expand her reach to an international audience. Among other platforms, Shani cross-posts to Instagram, YouTube, and her own blog to draw more attention to her content.

These are just some of the ways that cross-posting can help you to establish your blog or channel and grow your audience. Although it’s great to be able to reach so many people, it’s also important to remember that your followers have different interests and different platforms to which they prefer to connect with content creators. By catering to these interests and adapting your content to suit their needs, you can connect with and grow your audience effectively and repeatedly.