How to Easily Add Google Maps to Your WordPress Website
While SEO (Search Engine Optimization) has become a lot more complex, the need for maps on your website to improve your SEO hasn’t. In this article, we’ll tell you about three distinct ways that maps can help your SEO, as well as provide valuable information about your followers and customers.
#1 Improve Your SEO With Visual Content
The first and probably the most obvious way that maps can help your SEO is through providing visual content.
While text is still good for some things, for the most part, people look at diagrams, charts, graphs, and maps when they are searching online. So if you have a map of your area, or the country, you’re going to appear more relevant to their search queries than you would just by having text on the page. Additionally, you can incorporate other forms of visual content like graphs, charts, or infographics to further demonstrate your expertise.
#2 Build A Stronger Brand
Maps can also be used to build a stronger brand. If you have a luxury brand or a brand that is mainly known for one thing, but you want to expand your brand to include something new, maps can be a valuable asset. For instance, if your brand is known for its handbags and you want to expand your brand to include sunglasses, you could have a map of the Italian Riviera with the famous Cinque Terrace or the Piazza Trinità dei Monti along with your sunglasses brand. People can relate to luxury brands because they imagine themselves as a person who can afford those luxury items. So when you show them a map with your sunglasses or handbags on it, you’re reminding them of what your brand represents. Maps can also be used to highlight regions of a country that are important to your brand, and show that you’re aware of, and care about, what is going on there.
#3 Gain More Readers (and possibly more customers)
Maps can also be used to gain more readers. If you have a blog, and you primarily write about pop culture or current events, you can use maps to attract audiences from all over the world. Instead of having your blog just on your website, which only your immediate followers can see, you can have it published to several platforms like Medium, Tumblr, or even publish it to an Amazon Kindle book. When you do this, you’re also allowing people to follow your blog from any device or platform.
This brings us to our next point.
#4 Increase Engagement With Your Audience
You also want to make sure that people who visit your blog or follow your publications are engaged with what they’re reading. One easy way to do this is with a call-to-action (CTA). A CTA is something that encourages the reader to take some kind of action. Usually this is some type of purchase, but it could be as simple as subscribing to your newsletter or sharing your content on social media. When you have a CTA, you’re giving people something to focus on while they’re on your page, and hopefully, this will make them spend more time on it. You can also use interactive elements like games, or surveys where people can submit their opinions to further engage your audience. For example, you can ask people what kind of services or brands they like, or use your map to allow people to pinpoint exactly where you are and how to find you. Adding a CTA and some interactive elements to your maps can increase your engagement with your audience and hopefully, make them come back for more.
Maps can be a powerful way to attract audiences and engage them into taking some type of action. They don’t have to be expensive or difficult to produce. All you need is some basic infographics, and a street-, neighborhood-, or city-level map. Make sure that you highlight the key points about your location, like where the local attractions are, what type of activities people can do there, and any special events that you or your brand is involved in.
As you can see, maps have a lot of potential to help your SEO, but they aren’t as complicated as you might think. All you need to do is set up a few maps on your website, and you’ll be able to see the benefits.
If you’re looking for an easy way to add a bit more oomph to your website, check out these awesome tips on how to easily add Google Maps to your WordPress website.