Google Webfont Website Title WordPress

We will discuss the basics of using the Google webfonts in your WordPress projects.

What Are Google Webfonts?

A webfont is a collection of typefaces that you can use on a single web page. The typefaces in a webfont are generally designed to work together in harmony, so they can be used effectively in combination. Webfonts allow you to quickly create a rich visual experience for your users by using typography to draw attention to key elements of your content.

Webfonts are incredibly useful because they allow you to access a large font library from a single source, reducing the number of downloads your users need to make and improving performance. Webfonts also provide you with the ability to change the look and feel of your website in a matter of minutes. You can use webfonts to improve the legibility of your text in headlines and body copy, add texture to your pages, and even change the way your site’s content is displayed.

When selecting a webfont for use in your WordPress website, you must consider a number of factors including the look and feel of the finished product, licensing terms, and how well the fonts work together in combination.

Importing Webfonts Into WordPress

Thankfully, implementing webfonts into your WordPress site is a simple process that takes very little time. Once you’ve downloaded the webfonts to your computer, you can use a tool like TypeKit to easily integrate them into your WordPress site.

TypeKit provides you with a single click installer that you can use to quickly integrate a webfont into your WordPress installation. Once installed, all you need to do is activate the Google webfonts in your WordPress Admin area. The installer also adds CSS and JavaScript files needed for the fonts to work, so you don’t have to worry about downloading these files separately.

Let’s take a look at how to install and activate Google webfonts in WordPress.

Activating Google Webfonts In WordPress

In your WordPress installation, navigate to the Theme Options area from the Admin area. In the Theme Options area, you will see a line of text at the top that says Experimental. Below that, you will see Advanced Options. Clicking the Advanced Options link takes you to a screen where you can configure various aspects of your WordPress installation.

On that same screen, you will see a Browse More link. Clicking that link will take you to a ThemeForest directory where you can find and install additional themes. Next to the ThemeForest link, you will see a small x. Clicking the x will close the link.

From the Theme Options area, click on the Appearance tab to go back to the Options screen. On the Options screen, you will see a line of text at the top that says Webfonts. Below that, you will see Add New. Clicking the Add New button opens up a screen where you can select a Google webfont for use in your WordPress site.

Once you’ve located the font you wish to use, click on the Add New button to add it to your list of choices. Once you’ve made your selection, click on the Change button to the right of the Add New button to activate the Google webfont for use in your WordPress site.

That’s it! You’ve successfully added the Google webfont for use in your WordPress site.

Using Google Webfonts In Your WordPress Site

Now that you’ve added the Google webfont to your WordPress site, you can use it in a variety of ways to enhance the appearance of your content including headlines, body copy, and even your site’s links.

When selecting a webfont for use in your website, you must consider a number of factors including the look and feel of the finished product, licensing terms, and how well the fonts work together in combination.

However, before we get into the nitty-gritty of using Google webfonts in your WordPress site, it’s important to note that they are not just for showing off fonts. Webfonts can be an integral part of your digital strategy and can greatly improve the appearance of your content. This, in turn, can have a positive impact on your SEO rankings.

The way Google describes the use of webfonts in their Digital Marketing Blog is as follows:

  • The use of web fonts can increase your website’s performance and conversion (SEO) (Search Engine Optimization) by providing a more engaging experience to your users. This means that when people come to your site, they will stay for longer and engage with content you have on offer.
  • Web fonts can improve the legibility of your content (SEO) (Search Engine Optimization). Users with poor eyesight can have difficulty reading certain typefaces, particularly when they are bold or used in large quantities. By using fonts like Helvetica or Arial, you can make text easier to read on mobile devices and on browsers with less sophisticated text rendering engines.
  • Web fonts can improve the overall aesthetic appeal of your site (SEO) (Search Engine Optimization). When used appropriately, fonts can add texture, personality, and even a little polish to your site’s design.
  • Web fonts can be a great alternative to CSS images for adding some variety to your site’s design (SEO) (Search Engine Optimization). Instead of hosting individual image files for each font, you can use a web font and allow the browser to automatically determine the font based on the content. This will speed up the load times for your site and make it more suitable for mobile users.
  • Web fonts can help you avoid potentially costly errors due to misreadings (SEO) (Search Engine Optimization). When using fonts on your site, you must ensure that the intended font is identified in the code so that it is not misinterpreted by the browser. This can be done through the use of a font-family declaration or, better yet, by using CSS classes. This way, you can ensure that your site will always use the correct font regardless of what device it is accessed from.

Pro-Tip: Use Arial And Helvetica For Body Copy

For years, the standard for body copy was Arial. However, in recent years, the use of Helvetica for body copy has increased and it is still considered one of the most popular webfonts.

If you’re using WordPress, the built-in text editor is called the WYSIWYG (What You See Is What You Get) editor. This is the default text editor used by WordPress, so unless you changed the settings, you’re going to see Arial as the body copy of your posts.

If you plan on using Twitter, you can use the #SEO hashtag to find and connect with other individuals interested in SEO. Plus, many Twitter users like to engage with others using this platform to find topics they’re interested in.

Also, when posting on social media networks like LinkedIn or Facebook, you can give your posts the clickable headline treatment by using the #H1 or #H2 tag. This will make the headlines more noticeable to users on social media networks.