How to Choose a WordPress Bookkeeping Website Template
You’ve decided to go ahead and build a bookkeeping website. Before you begin coding you might want to take some time to think about what your website will look like, how you’ll explain what your website is, and most importantly; How you’ll make money from it.
Whether you’re an experienced coder or have just decided to dive in head first, you’ll need a bookkeeping website template to get you started. In this article, we’ll talk about what to keep in mind when choosing a wordpress bookkeeping website template.
The Name
The first thing to consider when choosing a wordpress bookkeeping website template is the name. Do you want to name your site something simple and easy to remember or do you want to go for a more professional choice? There are pros and cons to both options so think about what you want from the start.
If you go with a professional name then make sure that you have the proper permission to use it. For example, Intuit uses the word “Quicken” to name their tax preparation software, but the company didn’t register the name “Quicken” with the U.S. Patent & Trademark Office. This is why when you search for “Quicken” on their trademark page you get a red flag.
The Purpose
The purpose of your bookkeeping website is to help small businesses get their books in order and do their bookkeeping. To achieve this purpose, you’ll need to make sure that the content on your website is relevant and useful. You don’t need to focus on marketing to generate leads, you just need to create relevant content that will keep your visitors coming back for more.
It’s important to note here that not all content will convert well to lead generation. Some industries, like hair salons and spas, might find that content on “beauty tips” or “facial treatments” will draw more leads than content on “accounting”.
No Fluff
In our opinion, one of the best things you can do for your bookkeeping website is to avoid fluff. Fluff is all the unnecessary stuff that you don’t need but include anyway because you think it’ll make your content look more entertaining or interesting. For example, you might want to include videos of you interacting with customers or presenting an overview of the industry.
When you remove fluff from your content it’ll make it easier for your visitors to consume and will also make it much easier for search engines to index your content. In our opinion, content is king and if you want your bookkeeping website to succeed you must have good content. We’ll talk more about content in the next section.
Mobile First
In today’s world, more people are visiting websites on mobile devices than on traditional PCs. If you want your bookkeeping website to be successful you need to make sure that your website looks good on mobile devices and that your content runs smoothly. The easiest and most effective way to achieve this is to start by ensuring that your website is mobile friendly and then take it from there. If you add a little bit of extra effort you can make sure that your site looks as good as new on any device. Google advises that if you’re not mobile friendly then you need to make changes before October 2018 because older versions of Google Chrome won’t show businesses in mobile friendly websites.
Design
Another important factor to consider when choosing a wordpress bookkeeping website template is the design. Do you want a clean design that is mobile friendly or are you looking for a design that will catch people’s eyes? The answer to this question depends on what you want from your website. If you want an ordinary business website then go with a clean, plain design that is easy to navigate. If, on the other hand, you want to attract potential customers then you might want to go for a colorful design with eye-catching graphics.
The look and feel of your website is an important factor in whether or not someone will want to visit it. You can grab a free WordPress theme from ThemeForest, for example, that will help you get started easily and quickly. Don’t hesitate to make changes to suit your needs and the look and feel of your brand.
How to Make Money
Now that you have your bookkeeping website up and running you need to decide how you’ll make money from it. There are a variety of ways in which you can earn money from a bookkeeping website but you need to decide which one you want to pursue.
The most basic way in which you can make money is to sell and promote affiliate products. This is what most SEOs (Search Engine Optimizers) do and it’s one of the most popular ways in which people are making money online. Basically, you create a list of affiliate products that you think would be of interest to your visitors. When someone clicks a product on your website, you get a small commission (usually around 3%) for that click.
There are a variety of ways that you can make money with affiliate marketing. You can become a soloist and sell your own products, you can develop affiliate relationships with major brands and sell their products, or you can even become a marketer for a specific product and try to get other companies to sell their products through you. Choosing an affiliate product to promote is usually pretty straightforward. You just need to consider the audience and the niche to find a product that will be relevant to them.
The Competition
Finally, don’t forget to check out your competition. You’ve already started building your website, now you need to find out what other businesses are doing. Visit their websites and see what you can learn from them. You can also search for similar websites to see what others are up to.
The competition in the bookkeeping industry is high and it’s important to stand out from the crowd. The easiest way to do this is to create a unique value proposition for your business. In other words, what makes your business different from others in the same industry?
For example, if you’re a boutique firm specializing in weddings, you might want to focus on the wedding industry as the market for your product or service. Or if you’re a law firm that handles labor and employment matters, you might want to position yourself as a human resources management firm. The possibilities are endless!
Choosing a profitable niche is relatively easy. Just make sure that there is enough demand for your product or service in your chosen niche. You can use free tools like Google Trends to easily find the popularity of any niche or topic.
Building a bookkeeping website might seem like an impossible feat to some, but with a little bit of effort, creativity, and resourcefulness it’s actually quite easy to achieve.