How to Host a WordPress Website?
WordPress is one of the most popular Content Management Systems (CMS) used by bloggers around the world to power their websites.
It is easy to use and install, featuring a very intuitive user interface that makes editing content a breeze. Thanks to its plugin architecture and huge community, anyone can build a functional website using WordPress in just a matter of hours.
However, without professional help, most people will struggle to achieve the perfect site they envision in their head. Hiring a web designer to build a WordPress website can be costly, especially if you want to do all the work yourself. In this guide, we will discuss some of the best practices that can help you save money while still getting the excellent product you deserve.
Choose The Right Hosting Service
It is important to get the right host for your WordPress website. A hosting service provides you with a physical space on the web through which you can host your website. As a general rule of thumb, you should go for a shared hosting plan where multiple users can access your content or a reseller hosting plan if you need to handle high traffic volumes.
Some hosting services are better suited for certain tasks, while others are more suitable for certain types of websites. For example, Bluehost is a reliable and popular choice among bloggers because it offers one of the best values for hosting services in its industry. If you are looking for a free website hosting service, then you should check out Bluehost as well.
Secure And Optimize Your Website For Greater Visibility
If you are looking to drive organic traffic to your site, you should take this opportunity to secure and optimize your website. There are many free tools like Google Analytics that can help you track the performance of your site and improve your digital marketing strategy. For example, you can choose to implement Google Analytics on your site, and its free tier will track over 500 daily events. This includes clicks, form submissions, and page views.
You can also use the free version of WordPress to install a basic Google Analytics plugin, and it will do the trick.
Plan For Content Delivery
An essential part of hosting a successful website is to have content ready to go when visitors come back for more. This is where content delivery comes in. A content delivery platform, also known as a content management system, is a tool that allows you to schedule and post content at any time from wherever you are.
Traditional blogging platforms like WordPress enable you to do this easily from within the app. Once you have posted a blog article, you can schedule the publishing of future articles with the click of a button. You can also choose to have them delivered to you automatically each month.
Set Up A Content Strategy
A successful marketing strategy is important for any business, but it is especially vital for a website that wants to achieve organic traffic. A content strategy focuses on creating compelling content that will attract, inspire, and retain audiences.
There are four steps you should follow to set up a content strategy:
- Identify your target audience
- Choose the right platform
- Build a content schedule
- Use keywords in your content
You can use your website’s analytics tool to identify your target audience. Once you know who your audience is, you can choose the right platform and develop content to reach them. You should aim to develop content for as many platforms as possible to ensure your message reaches the largest audience possible.
Use Keywords In Your Content
Words matter, and they matter a lot when it comes to SEO. Research keywords and phrases that are relevant to your website and then incorporate them into your content. When someone searches for a keyword or phrase, your web page’s content will appear higher on search engine rankings and get more clicks.
Some web hosts like Bluehost offer an SEO pack that can help you get started with the right keywords. All you need to do is define your target audience and the goals you hope to achieve from your SEO activity, and the platform will suggest the right ones to you.
Create More Than One Way For Users To Contact You
If someone visits your website and doesn’t find what they are looking for, they will either leave or try to find what they want through other channels. The more than one way you can contact a user, the greater the chance they will stay on your site rather than browsing to another website.
Users should be able to easily get in touch with you via email, social media, and your website’s contact form. Having separate accounts or mailing lists for each of these methods will allow you to provide better customer service while also growing your email list.
Use Social Media To Gain More Readers
Social media is a vital part of marketing today, and it’s especially important for a website. Having a social media account like a Twitter or Instagram account can help you gain more readers and engage with your audience online.
These platforms allow you to grow your audience and have a space where you and your business can be mentioned and shared. The more you engage with your audience on social media, the more they will expect and appreciate your involvement.
Curate An Amazing Reading List For Your Audience
An essential part of hosting a successful website is to have content that is worth reading. You should take this opportunity to curate an amazing reading list for your audience. Just like with any magazine, you should feature popular news articles, trending topics, famous bloggers’ work, and so on.
Whatever you include, you should make sure that it is worth reading and that it will entertain or educate your audience.
Choosing the right web host and putting in the time to plan for content delivery are two of the most essential parts of attaining organic traffic. If you are looking for a free option, try out Bluehost, as they offer a reputable shared hosting plan with a money-back guarantee if you meet the requirements. With these, you can have your own blog in no time and begin to grow your audience.