How to Add a Store to Your Website
Having a store on your website can be a great way to engage with your audience and allow them to discover your products. However, adding a store to your website isn’t as easy as it seems. In this article, we’ll discuss some of the challenges that you may face and how to tackle them. We’ll also include some useful tips on getting started.
The Pros And Cons Of Adding A Store
There are a number of benefits to adding a store to your website, including the ability to take payments directly through your website, showing merchandise that is available for immediate purchase, and generating excitement around your product line.
On the other hand, adding a store to your website has some serious disadvantages, including the fact that you’ll have to take care of inventory, manage your product pages, and ensure that your prices are consistent across all channels.
So, what is the benefit of adding a store?
Well, if you add a store to your website and utilize some of the major online store platforms, such as Shopify and WooCommerce, you’ll have to deal with all of the inventory and order processing behind the scenes. Essentially, you won’t have to worry about the logistics of keeping track of stock and ensuring that your products are always available for purchase.
On the other hand, if you want to add a store to your website manually (i.e., without using an online store platform), you’ll have to deal with all of the functions mentioned above in addition to keeping track of all of the product information yourself (i.e., name, description, etc.). In other words, adding a store manually is a lot more work. But, if you’re determined to do it yourself, then by all means, go for it!
Taking Care Of Inventory
The first step to adding a store to your website is to determine how much inventory you’ll need. This is going to depend on how much merchandise you have available for sale and how much traffic you’re likely to get on your website. For example, if you have a large selection of products that you want to sell through your website, you may not need to worry about inventory very much. But, if you have a limited selection, such as a selection of iPhone cases, then you may have to consider investing in inventory controls, such as the ones offered by Shopify.
Now is a good time to add that this is going to be a challenge. Not only do you have to take care of the physical inventory that you have, but you also have to consider managing your virtual inventory, which is the amount of merchandise that you believe will be sold through your website. This is particularly challenging if you’re doing it manually. For example, if you’re using a spread sheet to track your inventory, you’ll have to consider keeping track of what is sold and what is not sold. This can be very time-consuming. So, unless you have a lot of free time on your hands, consider hiring a virtual assistant to help you with this process. Even then, it’s going to be very time-consuming. And, as we mentioned above, it’s a lot more work to add a store manually. So, unless you’re determined to do it yourself, consider outsourcing the project to someone who is good at overseeing online stores. Having a store on your website can be very beneficial, but if you want to have a successful business, you may need to consider hiring some staff members to help you run things smoothly.
Another thing to consider is your prices. If you decide to sell your merchandise on your website, you’ll have to make sure that your prices are consistent across all of your online channels (i.e., website, mobile store, etc.). In other words, if you decide to sell your product for $20 on your website and $25 on your mobile store, you may find that customers are expecting to pay a bit more for the same product on your website than on your mobile store. This can be very frustrating, so make sure that you set your prices appropriately for each channel. Fortunately, this is something that can be easily controlled through your Shopify dashboard. Simply log into your account and look at the Product Price section. You can set a maximum price for each product and choose which prices you’d like to use for each channel. So, if you decide to sell your products for $20 on your website and $25 on your mobile store, you can choose to use those prices for the website or the mobile store, but not for both. This will help ensure that you get the most value out of each channel and maintain appropriate pricing across all channels.
Managing The Product Pages
Once you have determined how much inventory you’ll need and set your prices, the next step is to create a product page for each of your products. A product page is simply going to be the webpage that displays information about the product, including its price, reviews, and any other information that you think may be helpful to potential customers. You can use whatever information you have about the product; however, if you decide to sell your product online, you’ll need to make sure that the product page is detailed enough to be helpful but concise enough to not be overwhelming. Typically, a good rule of thumb is to put three to five pieces of helpful information about the product on the page.
As you can imagine, creating a product page for each item you want to sell can be a time-consuming process. If you’re looking for an easy way to create product pages for your items, you can use online tools, such as Exportshop, to make it easier. Not only will they help you create the pages, but they’ll also maintain them for you. So, if you want to create product pages for your items, but don’t have the time to do it manually, consider using a tool that can create the pages for you.
Now that you have determined how much inventory you’ll need and have some idea of what a product page is, the next step is to get started. The first step is to choose a product that you know is going to be easy to sell and maintain a decent profit margin. Once you have chosen a product that you believe will be easy to sell, it’s time to move on to the next step.
The next step is to determine how much you’ll need in terms of traffic to successfully promote your product. If you don’t have a lot of sales, it may be difficult to get people to your website from the get-go. So, if you decide that you’ll need a lot of traffic to make the whole thing worthwhile, then consider using online marketing tools, such as Google Adwords or Facebook Ads, to drive traffic to your website. Remember, the more traffic you have, the more products you’ll be able to sell.
Once you have some initial traffic, it’s time to take things slowly and increase your engagement with your audience. You can do this by posting relevant content, such as blog articles, on your website. Additionally, you can use social media to engage with your audience and increase the odds of them becoming repeat customers. Finally, you can choose to develop an email list of interested parties to send relevant information to at a later date.
To summarize, adding a store to your website doesn’t have to be as hard as you might think. With the right approach and some common sense, it’s definitely possible. However, you’ll have to be determined to make it work. And, as always, common sense and determination can go a long way.