How to Edit Your WordPress Website
WordPress is the most popular CMS (Content Management System) on the web, and it’s easy to see why. The platform offers a great deal of functionality for free, and it’s very easy for users to get started with.
But that doesn’t mean your WordPress website has to be perfect from the start. In fact, there are dozens of things you can do to make your website better.
In this blog post, we’ll cover some essential tips on editing your WordPress website. Even if you’re a seasoned professional, you might still discover something new. So read on to learn more.
Create and Use A Process For Website Editing
The first and most essential step to making your WordPress website better is to create and use a process for editing content. It’s easy to get overwhelmed by the volume of information on the web, and it’s very easy for that information to become outdated. To combat this problem, you should always seek out the advice of more experienced professionals. But sometimes, you won’t be able to do that. Especially if you’re on your own. That’s when it’s essential to have a content editing process in place.
The term ‘web content’ in general can mean any type of content that a web user will interact with. This includes things like text, images, and even videos. Naturally, these are just examples, as there are many other types of content a website could have. But it’s a good starting point.
You might also want to consider creating different tiers of membership for your website. For example, you could have a free membership model, a premium membership model, and a gold membership model. This way, you can offer greater value to your users with additional, more exclusive content.
Gather A Team Of Experienced Professionals
The second step to making your WordPress website better is to hire some outside help. Experience is often seen as the ultimate trump card in the field of web design and development. And that’s certainly true when it comes to content editing.
If you’ve ever tried to edit text on your own, you’ll know how difficult it can be. Even for those with extensive editing experience. The reason behind this is that you lack the contextual understanding of how the text in question fits within the bigger scheme of the website. You might also struggle to see the bigger picture, as you’re too focused on the details.
This is why it’s so important to hire a team of experts. The ideal team should include at least three people: a designer, a developer, and a content strategist. Collectively, these people should have decades of experience in website design and development. And in content strategy, they should have worked on projects involving hundreds or thousands of articles.
Having these people on hand will make a massive difference. Not only will you have someone to consult with when you’re stuck, but you’ll also have someone to take the reins and show you the way forward. And this is where many firms and in-house editorial teams fall short. They put too much emphasis on their expertise, and they fail to see the bigger picture.
What is the bigger picture? The big picture is the entire purpose of the website. What is the purpose of the website? The purpose of the website is to generate sales through traffic. What action does the user take once they’re on the site? The user takes action and makes a purchase. So the purpose of the website is to generate sales. This is the big picture.
A team of experts will help you see the forest for the trees. They’ll give you the overview so you fully understand what’s going on. And they’ll help you navigate the complexities of crafting a successful SEO strategy.
Get Inspired By Famous Blogs
The third step to making your WordPress website better is to get inspired by famous blogs. You can start by looking at other successful blogs in your niche and trying to implement their unique techniques for attracting and engaging with users.
Although you have your own blog for the purpose of marketing your product or service, your blog isn’t the only piece of content you need to be considering. There are so many other factors that could make or break your online presence. The layout of your website, the design of your blog, email marketing, and more.
When you’re trying to create a successful blog, you have to think about what is motivating your audience. For example, if you’re writing on the subject of fashion, you might want to consider looking at famous fashion blogs and trying to implement their unique techniques for engaging with your audience. This could include things like using gifs or videos to supplement text, or even creating an influencer lounge with a variety of products for your audience to enjoy.
Even better, you could look into hiring some digital marketing interns to help grow your business. Since you already have a team of experts, this might not be the right move for you. But if you’re looking for inspiration, consider exploring what other brands are doing.
Curate An Annotated Bibliography
The last step to making your WordPress website better is to curate an annotated bibliography of all the information you gather during the course of your research. The purpose of the bibliography is to provide your future self with all the information you need to know for reference. So you can essentially study the work of other professionals, and you won’t forget a thing.
Inclusion of an annotated bibliography on your website will also greatly expand your online presence. Google sees professional websites with annotated bibliographies as a sign of serious research or content creation. So, including one on your site can do a lot to boost your SEO ranking.
Think of all the books you’ve ever read. Whether they were classics, celebrity memoirs, or simply good reads, you’re bound to have a few on hand. Now, imagine taking all of those books and placing them in order of importance. The result would be an annotated bibliography, a chronological list of all the books you’ve ever read, in order from most important to least important. This is exactly what an annotated bibliography is.
The creation of an annotated bibliography is a task that can be easily outsourced to professionals. You could hire an editor to look through your collection of books and create an ordered list of all the important ones. Naturally, this depends on how big of a collection you have. But even if you don’t have an extensive collection, you can still curate one. The result would be a valuable tool for your entire team, especially those who might be relying on memory alone when trying to keep track of all the important details.
After you’ve taken care of all these essentials, the last thing you need to do to make your website better is to add value to the content that already exists on your site. One of the best things about WordPress is that it’s very easy for users to add value to the platform by creating and sharing their own blogs. You don’t have to be a professional writer to do this. In fact, anyone can create a blog that gets noticed for its unique perspective. If you want to add value to your website and gain credibility, create a blog that gets noticed for its quality.
Final Takeaway
WordPress is an incredibly powerful platform. It’s easy for anyone to use, it’s free, and it’s very easy for end users to add value to the content that already exists. This last piece of advice might sound like common sense. But it’s rare that common sense prevails when it comes to creating a successful marketing strategy. And that’s why it’s so important to put these essential tips into practice.