How to Find DoubleClick Trackers on a WordPress Website
If you’re reading this, I assume you’re either the owner of a wordpress website or are in the process of establishing one. If so, then you’re probably aware that without a tracker such as DoubleClick that your website might not be found by many of your potential customers.
Did you know that according to HubSpot Blogs research, 83% of consumers have reported that products and services that are not tracked prevent them from subsequently using the product or service?
Whether you’re selling cosmetics, car parts, or anything else, if your target audience doesn’t know that you’re tracking their activity, you’re losing out on valuable consumer insights that can help improve your product or service.
Why Is Tracking Important?
Whether you’re a savvy business owner who’s in the habit of keeping track of their finances or a marketer who’s looking to better understand how consumers interact with their brand, tracking is incredibly important. Thanks to businesses like Google and Facebook, we live in a world surrounded by data and analytics.
Since tracking began, businesses have used a variety of methods to capture consumer data including paper surveys, simple answer questions on their websites, and even cookies. While these methods worked enough back when everyone had desktops and laptops, we’re now seeing the rise of digital nomads who work remotely and apps that help us remember things like our username and passwords.
The issue that many businesses face is that often times these methods are not sufficient. For instance, a paper survey requires you to have a physical copy of the survey and individuals often forget to fill them out (leading to less accurate data). In addition, simple answer questions on a website can be hard to find and read, especially if they’re not tagged appropriately (leading to even less accurate data). Finally, cookies don’t provide anonymous information and can be easily deleted by the user (leading to yet more inaccurate data).
That’s why so many businesses are turning to digital trackers such as DoubleClick. If you’ve been wondering how to find the right digital tracker for your business, this article is for you. We’ll cover how to find DoubleClick trackers on a wordpress website so that you can get started building your database of individuals interested in your product or service quickly and easily.
How Do You Find DoubleClick Trackers On A WordPress Website?
There are several ways that you can find DoubleClick trackers on a wordpress website. Let’s dive into them.
1. Look For Google Analytics
One of the first places that you should look for DoubleClick trackers on a wordpress website is the Google Analytics tool. As the owner of a wordpress website or marketing agency, you know how important it is to get an accurate picture of your audience. Thanks to Google Analytics, you can track every website visitor including where they came from and what they did on your site. You can also set up email notifications so that you can stay informed of important events and data concerning your website.
While it’s not always clear what specific DoubleClick tracker is associated with a website visitor, you can still parse the data and figure out if someone has shown interest in your product or service. In addition, you can use the Google Analytics tool to track the progress of any marketing campaign that you might launch in the future. Since Google Analytics is free, it’s the perfect starting point for any business.
2. Look For Tag Injection Hacks
One of the first things that you should do once you’ve located the Google Analytics tool on your wordpress website is to look for tag injection hacks. Tag injection hacks are little snippets of code that allow you to track specific events and key words throughout your website. In case you’re unfamiliar, tag injection hacks are snippets of code that you simply paste into your website’s HTML to help track and analyze website traffic. Simply search for “tag injection hack” on Twitter to find a variety of services that offer this type of functionality.
Since all tag injection hacks are not created equal, it’s important to find a service that is reliable and offers a wide array of features. When choosing a tag injection hack, make sure that they offer key words and events that you’re tracking as well as the basic analytics that you’d expect from a service of this caliber.
3. Look For Remarketing
Once you’ve located your Google Analytics tool, you can look for remarketing on the settings page. Remarketing is the act of displaying ads on various platforms including social media to people who’ve interacted with your brand in some way.
For example, perhaps you ran a Facebook ad that encouraged a person to visit your website. If you’re using remarketing, you can continue to show that ad to this specific audience member even though they’ve already visited your website once. In addition, you can use remarketing to target people who’ve seen your ads on social media platforms such as Facebook, Instagram, and YouTube.
One of the coolest things about remarketing is that you can target your ads based on a variety of criteria including age, location, and even the page that your ad was on. In addition, you can target people who’ve seen your ads but didn’t make a purchase after all. This type of ad will be displayed until someone clicks on it or a preset number of days have passed.
4. Look For Email Campaigns
Another way that you can find DoubleClick trackers on a wordpress website is to look for email campaigns. Just like with the remarketing option, you can use email campaigns to continue to send messages to people who’ve shown interest in your product or service. However, with email campaigns, you have the ability to craft an individualized message that speaks to a specific audience member.
For example, perhaps you ran a social media ad that listed a phone number and asked people to text that number for more information. If you used email campaigns, you could continue to send these text messages to people who’ve shown interest in your product or service. Remember: just because someone has shown interest in your product or service doesn’t mean that they will want to receive text messages from you!
In addition, you can use the email campaign to collect feedback from your audience. Just like the other options we’ve discussed so far, the data that you collect will be invaluable in helping you plan and develop your business strategy.
DoubleClick Features You Should Check Out
Once you’ve located your Google Analytics tool on your wordpress website, you can click on the “admin” link to access the settings page. Here, you’ll see a variety of features that make DoubleClick unique and invaluable to your business.
The first thing that you should do is to enable Google Analytics Storage Pools. The Google Analytics tool will use multiple servers to store all of your collected data. However, if you have limited storage, it will fall back to one server which is vulnerable to outages. By using storage pools, you ensure that your data is saved and that you won’t miss a beat whenever Google’s servers are down.
Next, click on the “Alerts” tab and then on the “Notifications” section. Here, you can set up email and text alerts for when certain events happen on your website.
The last thing that you should do before you close out of the settings page is to check the “Demographics” section. This is where you can view the demographic information for each of your website’s visitors. If you’re not sure what a demographic is, it’s basically a profile of your website’s audience.
For example, if you run an eCommerce store, you can view the age, gender, and geographic location of your customers. The information that you’ll need to review before you begin using this feature is completely anonymous and can be aggregated so that you can tailor your business strategy based on the information that you have.
Hopefully, this article helped you find doubleclick trackers on a wordpress website. Thanks for reading! We hope that you continue to find this article valuable.