How to Sell Your Stuff on a WordPress Website
If you’re looking to sell your stuff on the internet, then you’ve come to the right place! In this article, we will tell you about seven steps to creating a successful store on a WordPress website.
Set Up Shop
The first thing you need to do is set up shop. This means creating a space (either virtual or physical) that will function as your store. There are several things you can do to make your store more attractive to potential customers. For example, you can add an online store to your blog. You can also set up a store on Etsy or create a Craigslist advertisement to promote your store. When it comes to eCommerce and marketing blogs, go the extra mile and create a store within a store – sometimes called a “mothership” – that exhibits all of the features of a real-world store.
Decide On A Niche
Niche is a relatively new word that describes a “small market or segment” within the big market for your products. When developing your store, you should research the niches you will serve and identify the type of products and/or services you will offer. While there is no specific formula, you should try to find a niche that suits your skills, interests, and can be realistically developed into a profitable business. Choosing a niche that is already “hot” with customers can be an effective way to build your brand and gain credibility quickly. For example, if you are a lifestyle blogger who specializes in fashion and beauty, you could start a blog site that focuses on style tips. Or if you are an interior stylist who also sells quality furniture, you could start a blog site that showcases interior design ideas. The list of possible niches is endless, but finding the one that will become your niche is the key to your success as an online store owner.
Pick A Name For Your Store
The internet is filled with so much trademark infringement that you should be extremely careful about choosing the name for your new store. There are several things you should keep in mind when choosing a name for your store:
- Make sure that the name you choose isn’t already taken
- Try to find a name that is both informative and catchy
- Avoid words or phrases that are gender-specific
- Choose a name that will grow with your brand
- Avoid choosing a name that is overly complicated
- Check with the Better Business Bureau before you start accepting orders
Set Up Prices
Prices are generally set in three ways on a product page:
- On the main product page – this is what shoppers will usually see first when visiting your site
- On the individual product pages – these are the prices that customers will see when they click on the product image (e.g., on a Google search result)
- In the footer of your site – in case you decide to offer additional services (like delivery or refunds), you can include a notice about the prices of those services
When setting prices, it’s important to keep in mind that online shoppers will usually see prices in US dollars, so you will have to calculate the cost of your products in US dollars. In addition, you should set the prices in the same currency as your merchant account (e.g., if you are using a credit card, then the price should be set in US dollars).
The Pros And Cons Of Using A Virtual Shoe Company To Manufacture Your Products
If you want to minimize the amount of work you have to do to get your products manufactured, you can try using a virtual shoe company. Virtual shoe companies, also known as “producer services companies,” specialize in taking care of the manufacturing details for brand-name shoe companies, athletic shoe companies, and luxury shoe companies, like Gucci and Michael Kors. Using a virtual company for shoemaking can help you save tons of money, particularly if you are making a large order.
The cons of using a virtual company are:
- You have to be careful about what products you order – some companies deal only in hazardous materials, and non-approved products may end up being waste (e.g., asbestos)
- You have to be careful about ordering too many products – some companies have a limit on the number of products you can order, and if you go over that limit, you will be charged additional fees
- You have to be careful about the terms of your contract – some contracts are strictly non-negotiable, and you will not be able to change anything without paying a large premium
- You have to be careful about ordering faulty products – although very unlikely, it’s still possible that you could get a faulty product from a manufacturer (esp. if it’s a large order and they’re swamped with work). When that happens, you will have to pay for labor to get the product fixed, and there’s no guarantee that the company will still do business with you.
Add Styles And Colors To Your Products
If you are creating a physical store, you can add styles and colors to your products to make them more appealing to potential customers. This is particularly important if you are selling women’s shoes, as they are more likely to be influenced by the styles and colors of the shoes with which they pair it. You can add matching accessories like belts to make the overall package more appealing. For example, if you are selling women’s high-heeled shoes, you can add a matching purse to the shopping bag to make it more appealing to women. In the same way, you can add a watch or other jewelry to make your male customers more interested in purchasing your products.
Get Product Labels And Packaging Right
The labels and the packaging for your products can also play a crucial role in gaining credibility with potential customers. For example, if you are selling men’s dress shoes, you can decide whether or not to sell them in a box, and if you do sell them in a box, you should use a high-quality box.
Similarly, if you are selling women’s high-heeled shoes, you will want to make sure that the box they arrive in is appropriate for that type of product. For example, if you are selling Gucci products, you will want to use their branded boxes or a similar high-quality box.
Make Sure You Have Everything You Need
If you’re starting a business, the last thing you want to do is run out of one of the most basic necessities – like cash or inventory. Before you start accepting orders and shipping products, you should have everything you need, including:
- A working phone number
- A physical address
- A bank account (if you’re accepting credit cards)
- A PayPal account (if you’re accepting payments through PayPal)
- A corporate email address
- A professional-looking website
- A merchant account (for accepting credit cards)
- Inventory (in case you run out of something while you’re developing your business)
- A packing material
- A delivery service
- A warranty (if you’re providing a warranty)
- A return policy (if you’re providing a return policy)