How Much Should I Charge to Convert My Website to WordPress?

A website is an essential part of any business or brand. However, many businesses worry about whether or not they should charge money for converting a static website into a functional WordPress website. Truth be told, there is no exact formula for how much you should charge. It’s all about finding your perfect match.

The Perfect Match

When you find the perfect conversion price, you’ll be able to rest assured that you’ve found the right amount of money for your services. The perfect match is not just about the money either, you should look for other qualities that make for a perfect match as well.

The site’s domain name – Does the site have its own domain name? If yes, how much do you charge for it? The perfect match here is both the price and the domain name. If no, you’ll have to purchase a domain name for the site after it’s been converted. This will also set you back a certain amount of money. 


Do the features of the site matter to you or your customers? If yes, then you should factor this into your pricing structure. Do the features include a contact form, email capture, social media links, and so on? If so, how much should you charge for these features?

Even the smallest features can add up. A contact form that is not correctly configured can eat up a huge chunk of your development time. Also, don’t forget about the time it takes you to update the form with the latest email capture technology – Otherwise, you’ll be manually entering the data later.

Pricing And The Risks

You need to have some kind of pricing structure in place before you begin the process of converting the site. This is where you list the prices for each stage of the process. Once you’ve established a base level, you can add on extra fees for specific features or to address specific concerns that you’ve identified during the site audit stage.

It’s always a good idea to separate the pricing for each stage of the process so that there are no misunderstandings about what’s included and what’s not. You don’t want to get stuck with something you didn’t ask for, and you definitely don’t want to undercut yourself by offering too low a price.

The Bottom Line

Converting a site to WordPress is not a trivial task, and it’s not something that can be done overnight. This is why you should under no circumstances rush into doing this without proper planning and research. With proper research and planning, you’ll be able to find the perfect conversion price that addresses all of your concerns and meets your needs.