How to Add a Webpage in WordPress
The most popular content management system (CMS) in the world is WordPress. With nearly 25% of the entire internet surfed from mobile devices, it’s clear that many different webpages need to be created to meet the needs of today’s digital nomads and digital stay at home parents.
Here are some top tips on how to add a webpage in WordPress so that you can generate more leads, sell more products, and grow your business.
Make It Scannable
If you’re reading this on a mobile device, then you’ll know that it’s hard to focus on text when you’re on the move. To ensure that customers can find what they’re looking for easily, create a webpage comprised of only essential information such as headlines, images, and short paragraphs.
If possible, add a short video telling viewers more about the product or service.
Use An Easy To Find URL
As well as making your webpage accessible on mobile devices, it’s vital that it’s easy for customers to locate. If you don’t know how to build a simple and memorable URL, then hire a web developer to help you out.
A memorable URL makes all the difference when it comes to customers finding your webpage. If you don’t want to reveal your company name or brand name, then create a subdomain like customerreviews.yourcompany.com. Alternatively, you can use a free domain such as bitly.com to create short and snappy links to your webpage.
Use Keywords In The Headline
When people are searching for content on search engines such as Google, they use key words to find what they’re looking for. To maximize your reach to potential customers, incorporate these key phrases into the headline of your webpage.
For example, let’s say you’re a hair dresser and you want to market yourself to people who are searching for hair salons near them. To do this, you can create a headline that includes the word “salon” along with the name of your business and the key phrase “hair dressing near me.”
When someone clicks on this headline, they will see your webpage. Not only does it contain information on your product or service, but they can also find the answer to their question.
Make It User-friendly
An incredible amount of attention goes into creating a user-friendly webpage. To ensure that customers can find your information easily, use visual cues such as bold text, photos, and simple web design.
For example, picture a hair salon that’s designed beautifully with creamy yellow paint and warm wood floors. If you’ve ever been there, then you know exactly what I mean. To make your webpage more appealing to customers, use images that are relevant to the product or service that you sell. In addition, make sure that all the information is easily accessible.
People love to research before buying a product or service, so ensure that your website is packed with useful information. Customers may not always have the time to visit every page of a website, so create a short synopsis of the most important information on a single page.
Make A Splash On The World Wide Web
If you’ve just started a business and you want to make sure that people know about it, then create a website as quickly as possible. To do this, use a free web host such as Bluehost to get your website up and running in no time.
Once you’ve established your website, make sure that you optimize it for organic search. To do this, use free tools such as Google’s keyword tool or Yoast’s SEO plugin to find the keywords that customers are using to find your product or service.
If you don’t know how to use the above tools, then hire a specialist web developer to help you out.
As you establish your website, you’ll gain valuable knowledge on how to properly use SEO and gain a better understanding of keyword research. As a result, you can use this knowledge to properly target your audience and generate more leads.
Keep It Updated
When customers find value in your webpage, they will come back for more. To maintain a steady stream of leads, ensure that your website is updated regularly with new content. If you don’t want to spend too much time writing fresh material, then you can always use a content creation tool such as Buzzfeed to generate quality content for you.
To keep customers interested, update your website with fresh news, products, and services as often as possible. In case you don’t have the time to keep up with all of this, then hire a professional content writer to take care of all the SEO and content for you.
As a business owner, it’s your job to provide the best service possible to your customers. In order to generate more leads, you need to have a wonderful website with a minimal amount of effort. WordPress makes establishing a website easy, and once you have one, maintaining it is much simpler.