How to Add Google AdWords Tracking Code to a WordPress Website
Most businesses will be aware that they need to adopt a digital marketing strategy in order to grow their enterprise. With the World Wide Web being accessible to everyone, it’s the perfect medium for entrepreneurs to promote their brand and gain new customers. However, if you’re new to the industry or simply want to improve your current digital marketing strategy, it might be a bit overwhelming to know where to start.
Here, we’re going to talk you through the process of adding Google AdWords tracking codes to a WordPress website. We’ll cover everything from how to add the code to your HTML, to how to set up automatic email notifications when a new customer makes a purchase.
Why Should You Track Conversions with Google AdWords?
The fact that you’re reading this means you’re already likely aware of the importance of tracking the success of your website’s marketing efforts. Despite the growing number of lead generation platforms available, Google AdWords remains one of the most popular and effective tools for tracking marketing activities. Its simple to use reporting features make it ideal for small businesses that want to keep an eye on the performance of their marketing campaigns.
Tracking website traffic is one thing – it’s easy to see how many people are landing on your site – but understanding how they interact with your content is a lot more interesting. This is where Google AdWords comes in. With AdWords, you can track the progress of your website traffic through to a purchase and see which tactics are generating the most interest. In this case, you might decide to reword your blog post about a particular product to generate more interest or you could try a different variation of the same article.
How Do I Add the Code to My Site?
Adding the Google AdWords tracking code to your site is pretty straightforward. It’s simply a matter of placing four special HTML tags, referred to as "click tags", on your website’s landing page. So, for example, if you have a blog post about a specific product, you could use the code below to add a tiny piece of code to the bottom of the page.
<script>
// (adsbygoogle = window.adsbygoogle || []).push({});
// (adsbygoogle = window.adsbygoogle || []).push({});
// (adsbygoogle = window.adsbygoogle || []).push({});
// (adsbygoogle = window.adsbygoogle || []).push({});
Now, whenever a user clicks on one of the ads on your site, Google will record that action along with other click-related data. This data can then be used to generate customer insights that will help you improve your marketing strategy.
Let’s look at each tag in turn. The first "// (adsbygoogle = window.adsbygoogle || []).push({}); " tag instructs the Google AdWords script to place a small rectangular advertisement (referred to as an Ad) in the footer of your website’s landing page. This will remain in place for as long as the user’s window has focus, so long as they’re browsing your website (or have the Ad displayed when they visit a new page on your site).
The second "// (adsbygoogle = window.adsbygoogle || []).push({}); " tag instructs the Google AdWords script to display advertisements on your website. These ads will be served by Google and will appear to come from the Google Ad network. So, if a user lands on a page with an ad, they will know that they’ve landed on a sponsored link. The third "// (adsbygoogle = window.adsbygoogle || []).push({}); " tag directs the Google AdWords script to display advertisements on the desktop, tablet, and smartphone versions of your site. Finally, the "// (adsbygoogle = window.adsbygoogle || []).push({}); " tag is what tells Google that you’ve finished with the AdWords code.
How Do I Set Up Automated Email Notifications When a New Customer Makes a Purchase?
Another important part of digital marketing is following up with customers who’ve shown interest in your product. Marketers use a variety of tactics to do this (including email marketing, text messaging, and social media), but one of the simplest methods is to setup automated email notifications. In this case, you could set up automated email notifications whenever a new customer makes a purchase.
The benefit of automated email notifications is that they allow you to follow up with customers without getting too much noise in your inbox. You can also set up automated email notifications whenever there’s a new blog post published or when someone subscribes to your email list (these emails are sometimes called "double opt-in" emails).
To set up automated email notifications whenever a new customer makes a purchase, you need to do the following:
- Go to your Settings page.
- Click on "Advanced" then scroll down to the "E-Mail" section.
- Click on the "Add another email address" button.
- Add your customer’s email address (you’ll need to have at least one established customer before you can add another).
- Configure your email client (e.g., Gmail, Hotmail, etc.) to receive notifications from the email address you’ve just created.
Once you’ve added the customer’s email address to your email client, you’ll see a confirmation email from the email provider (Gmail, Hotmail, etc.) that they’ve received your request to add the address. You can now close out of that email and set up automated email notifications from that address.