How to Add a WordPress Site to an Existing Website
There are several reasons why you might want to add a WordPress site to your existing website. Maybe you’re trying to spread the word about a new product you’ve developed. Or you’ve seen the success that certain blogs have had and you think that maybe, just maybe, you could achieve the same. Maybe you’re even considering using WordPress to replace the blog you’ve been operating for years. No matter why you choose to add a WordPress site to your existing website, it’s important to understand how to go about it.
Find A Niche
If you’re planning to add a WordPress site as a complement to your existing website, the first and most important thing to do is to pick a niche. Why? Well, unless you have an extremely popular site with a large and engaged audience, it’s unlikely that anyone will pay much attention to your new blog. If you can, find a small niche in which you can excel, such as advising on products related to travel or fashion. The only exception to this rule is if you’re intending to use your new blog to replace your existing website. In this instance, you might want to consider going with a broad topic so that you have something to offer to both existing and potential new customers. When picking a niche, try to find something that you’re passionate about. If you can, write about something you know a lot about. This will make you stand out from the crowd and be able to convince people to subscribe to your content. If you think that, in the future, you might want to expand your blog beyond the current travel-related niche, you can start by developing a basic platform, learning from the best, and then expanding from there.
Find The Right URL
The next step is to figure out the right URL. You want to make sure that when someone clicks on the link to your blog post, they end up on a page that’s relevant to what they’re looking for. Naturally, you’ll want to use your primary domain (the website you intend to use to host your blog) if you have one, but if you don’t, you can use a subdomain, such as travel.blog.com. After you’ve chosen the relevant URL for your blog post, make sure that it’s easy for people to find. One way to do this is to create a blog post outlining the various ways in which you can contact the company that owns your domain. You can also use platforms like Yoast, which can create blog posts for you with a single click, to make sure that your blog seamlessly integrates with your existing website. The more you can do in terms of making it easy for people to find your blog once it’s online, the more likely they will be to subscribe to it. After all, it’s much easier for people to discover and subscribe to a blog that’s already established than it is for them to find and subscribe to a brand new blog. When choosing the URL for your blog, make sure to keep in mind the overall theme and structure of your site so that it doesn’t end up being too different from what your existing audience is used to.
Make Sure WordPress Is Up To Date
One of the primary reasons why you might want to add a WordPress site to your existing website is to keep up with the times. Back in the day, it was common for websites to solely exist for the purpose of selling affiliate products. These days, the lines between marketing and content have blurred and everyone, from the CEO to the CFO, has an opinion on what should appear on a website. If you choose to use WordPress to operate your blog, you’ll need to make sure that it’s constantly updated with the latest web technologies. This way, your blog will continue to look and function the same way that it does in years past but, at the same time, you’ll remain up to date with what’s going on in the world of digital marketing and new media. To make sure that your blog is up to date and keeps appearing fresh, every few months, look at the WordPress community and see what’s new. You can also use tools like Google Analytics to keep track of what’s working and what needs to be changed. In addition to being up to date with the latest trends in technology, you’ll also need to be ensuring that your blog is kept secure. Luckily, with a bit of careful planning, installing the right plugins, and using a reputable host, this can be easily accomplished.
Find A Hosting Company
If you’re planning to use WordPress to host your blog, the next step is to choose a host. Like many other types of websites, WordPress needs a stable and reliable web host in order to function properly. Some hosts specialize in providing WordPress-specific services and if you need someone to set it up for you or help you with the technical stuff, they can be a great choice. One important thing to keep in mind when choosing a host is the cost. Most web hosts provide a free trial, so you can test out their service without having to pay a dime. Once you’re sure that they’re stable and reliable, compare their price to other hosts and consider whether or not the extra cost is worth it. Some hosts also provide additional perks, like a free domain and a dedicated IP, which are both great if you’re looking for a place to build a brand new website.
Get A Head Start
Even if you have the best intentions of using WordPress to add value to your existing website, you’ll still need to start from the very beginning and this starts with creating a plan. Instead of rushing into things and trying to do everything yourself, which is usually the case when someone decides to add a WordPress site as a complement to their existing site, it’s advisable to take things slowly and do as much as you can in advance. The more you can do to prepare for the integration of the two sites, the less likely you will end up scrambling and causing damage or frustration to yourself or your staff. The very least you can do is to write a detailed plan and be as thorough as possible so that you don’t end up doing things half-way or in a hurry.
Choosing to use WordPress to add value to your website is certainly not a difficult decision. With a little bit of research and proper planning, it is possible to integrate two sites seamlessly, which will make your visitors feel comfortable, content brand consistency, and will allow you to track new leads and conversions through various analytics platforms, such as Google Analytics.