How to Build a WordPress Website for a Small Business – A Guide to Every Step

One of the most exciting times in a small business owner’s life is when they finally decide to build a website. The thought of having a beautiful, online presence – and the ability to track the progress of their business – is incredibly alluring.

The excitement wears off quickly, though, when they realize the complexity of building a website. There are so many steps, so much jargon, and a steep learning curve that awaits. If you’re considering building a website for your business, here’s what you need to know:

Cost

The cost of a professional web developer is not a straightforward matter, as it varies from organization to organization. A freelance web developer can cost you between $25,000 and $60,000+ annually. This includes salary, benefits, and per-hour rates. While there are cheaper options if you’re looking to build a simple site, you’ll need to bear in mind that the less features you need, the cheaper the price. You don’t want to skimp out on quality just to save a few hundred dollars.

Timing

You can’t predict when your website will be done. Even if you’re working with a skilled web developer, there will always be some sort of unexpected delay. You will have to manage both your expectations and those of your web developer. It’s best to plan on a mid-October release to ensure that your site is launched by Halloween. This is particularly important if you’re aiming for a seamless integration with other marketing efforts such as social media.

Support

Even the most expertly planned and executed website comes with the occasional bug or glitch. When this happens, you have two options: you can either fix it yourself or pay someone to do it for you. Self-support is free, but can be intensive. The best plan is to have a team of people who are capable of providing support when needed. Even a small business with just a few employees should be able to afford this. A good website manager/admin should be able to help you with basic tasks such as changing the website’s architecture, fixing bugs, and optimizing performance.

Design

Even if you have a talented web developer, you’ll still need to hand over the design of the site to them. This is because there are certain standards that need to be followed when laying out a website – such as ensuring a balance of colors and incorporating whitespace effectively – and you simply can’t be involved in all the details. You’ll need to trust your web developer to do their job well and give you a gorgeous, functional design that fits your budget and brand.

Content

Your website’s content is perhaps the most important factor in driving traffic to it. This is because search engines judge websites based on the quality and content of their pages. The more you have, the better. Websites that aren’t completely filled with relevant, useful content often struggle to appear in the search engine results.

Your content doesn’t necessarily need to be lengthy or even substantial. A well-written blog post, for example, can prove to be quite the valuable asset to your website. A high-quality infographic can do the same. Just keep in mind that if you want to appear in the search engine results for relevant keywords, your content needs to be sufficiently unique and tailored to the needs of each individual reader. In other words, every post, tweet, and blog comment needs to be different and uniquely informative.

Communication

The most effective way to ensure the success of your website is through effective communication with both existing and potential customers. With the exception of gathering feedback, which we’ll get to in a bit, you should be actively communicating with your website visitors. This can be done through various means, but email is still one of the most efficient and cost-effective ways of communicating with your customers. Regular mail can also be a useful tool when it comes to distributing information to your existing customers. As a small business owner, you can use your website to establish yourself as an expert in your industry – and gain credibility as a result. The more you engage with your visitors, the better.

Feedback

At some point during the process of building your website, you’ll need to gather feedback on what you’ve done so far. Ideally, you’ll want to do this with a small group of people that are closely associated with your business and have had some involvement in its growth. The feedback you receive will be extremely valuable, as it can guide you towards the areas of improvement for your next project. In addition, you can use this feedback to establish benchmarks for yourself and your web developer. For example, you might want to set a goal of getting 50 positive comments before the end of the year. If you reach this goal, you can then ask your web developer to explain why you’re not reaching the same level of performance across all areas of your site.

Once you’ve reached this stage, you’ll want to sit back and enjoy the fruits of your labor. Your website will not only provide you with a beautiful online presence, but it will also allow you to track the success of your business – and grow your revenue in the process.