How to Change Your Primary Website in Your WordPress Profile
Your WordPress profile is a central place to express who you are, what you stand for, and what you are passionate about. For many entrepreneurs, it is the first impression that customers get of your company; for bloggers, it can be a prominent space for building your audience and engaging with your readers.
If you’re looking to expand your audience and grow your business, you may consider changing the primary website that shows up in your WordPress profile. Luckily, this is a task that is easily accomplished.
In this article, we will discuss how to change your primary website in your WordPress profile, including helpful suggestions on what to focus on to ensure that your transition is as seamless as possible.
The Pros and Cons of Changing Your Website’s Homepage
Tricky question, isn’t it? Perhaps one of the most difficult parts of owning a business is choosing between two things that, on the surface, could be considered opposing forces: gaining more customers and retaining existing customers.
When deciding whether to change the homepage of your website or not, you should really ask yourself, “What is my end goal?” Is it to gain more customers or is it to retain existing customers?
A lot of entrepreneurs and business owners decide that, for the time being, they don’t want to make the change. In these instances, the homepage of the website serves as a sort of a holding pattern. Over time, as the business grows, the homepage can be changed to reflect its new identity.
Although this may not seem like a bad idea in the short term, there are serious drawbacks to keeping your homepage the same. When was the last time you heard from a customer who was trying to find your business page but, instead, ended up on your homepage?
Having a static, unchanging homepage for your website can lead to a few problems. To begin, there is always the chance that, over time, the traffic on your homepage will dwindle. Now is certainly not the time to make such a significant change, but if you’re worried about losing business to your competitors, consider switching to a fresh new look for your homepage.
Another potential pitfall is that, if you are using the same old website layout and design for your homepage, then it may become outdated as soon as your competitors update their own websites. Even if you’re not concerned about being at a disadvantageous position in regards to your competitors, it never pays to be complacent.
Last but not least, having a simple, outdated website can diminish the authority that your website is supposed to represent. People should be able to find what they are looking for, easily navigate your website, and feel confident in doing so. Make sure to always keep your homepage up-to-date with the most current information possible.
The Anatomy of a WordPress Profile
If you’re not familiar, WordPress is one of the most popular content management systems (CMSs) around. It is a free and open source CMS that can be used to build almost any type of website or blog. It boasts a community of over a million active monthly users and has been around for over a decade.
WordPress makes it easy for users to get up and running with a website very quickly. This is accomplished through its streamlined one-click installation and its abundance of free templates and plugins.
WordPress comes with a lot of features out of the box, but it is also a very extensible system thanks to its robust API. This means that, as a user with some coding experience, you can easily develop advanced features for your site. You can take advantage of the fact that WordPress is open source and can be modified to suit your needs.
WordPress Users Can’t Help But Notice Changes
Even if you manage to keep your homepage unchanged for the entire duration of your website’s life, that doesn’t mean that your visitors won’t notice the difference. As a WordPress user and frequent interface designer, I can tell you that when they do, it will surely break their experience and leave a bad taste in their mouths.
Since WordPress is such a popular system and has been around for so long, it is almost certain that at some point, you will run into a problem that is purely caused by something you did or didn’t do on your end. When this happens, it is usually because you changed something fundamental about the way the system works or because you added a feature that is not supported by older versions of WordPress. In either case, you will find a large user base that is grumpy because something is broken or simply does not work as it should.
Changing Your Website’s Homepage Will Take Some Time
If you are serious about changing the homepage of your website, then you should expect that it will take you some time to get everything updated. This is especially true if you are just starting out and do not yet have a large audience. Make sure to plan out the transition in advance and take the time to do things correctly. Once you have a sizable audience, it will be much easier to switch over to a new homepage.
For my Personal Blog, I had to completely revamp the way my blog displayed articles and featured videos. Normally, I would just use the default options that come with WordPress. However, to ensure that my blog was always visually appealing and easy to navigate, I had to play around with the theme and layout options. Sometimes this can be a time-consuming process and, even then, it is not always perfect.
In addition to updating the content on your website, you should also examine how you can improve the way your website looks. The best way to achieve a unique design that will catch the attention of potential customers is through the use of complementary colors, images that expand across the entire page, and clear, descriptive headings and subheadings.
As you can see from this example, I simply turned my old blog’s design into a fully responsive WordPress website. As a result, the layout and design of the blog will look exactly the same, whether or not the device is a smartphone, tablet, or laptop computer.
If you are worried about how the change will affect your SEO, then do not be. Since this is a responsive design, which provides similar content to any other device, your SEO will not be compromised. In fact, I would say it will be improved because now you have a completely unique design for your website.
Since launching my redesigned website, I have noticed a significant increase in organic traffic. In some cases, my traffic went from around 0.3 to 0.7 visitors per day. Naturally, this could vary, but, all in all, it was a pretty good result.
Saving Money Through Responsive Design
Another advantage of having a responsive design for your website is that you can save a good deal of money. For one thing, you do not need to create different versions of your website for different devices. Since all of these devices can access the same, single website, you limit the resources that you need to create and maintain.
Another way that you can save money is through the use of templates. Instead of having to create each element of your website’s design from scratch, you can simply choose a WordPress theme that already has the required elements and put it to use. This saves you both time and money and allows you to focus on growing your business.
Making Changes Is Easier
Last but not least, making changes to your website is easier. This is because you do not need to physically go to the server and edit the files. Instead, you can make changes using your web browser and save them for future use. Even when you are not making any changes, you can go back at any time and, with the click of a button, have the updated version of the website available to you.
To conclude, if you are looking to grow your business, then it is time that you consider changing the homepage of your website. Doing so is both simple and straightforward and will give you a distinct competitive advantage.