How to Change Text on a Website Link on a WordPress Page
In the world of content marketing, SEO, and digital marketing, words like ‘link’ and ‘domain’ are some of the most used words. When someone says hello to you on the street, they might say “how are you?”, and you would reply with “fine, thanks, and you?” However, when search engines and social media discover your website, that is what they will show when they search for you. That is a problem. In this article, we will teach you how to change the text on the website link and the domain name of your blog posts and website pages on a wordpress blog.
Before you start changing the text on a website link, you need to understand the basics. As we said above, the basics are the words that people use when they ask questions about you or your company. The more you know about these keywords and phrases, the easier it will be to make changes that will improve your organic traffic. We will teach you a little bit more about SEO and the importance of words in SEO in the next section.
The Importance Of Keywords In SEO
SEO is short for Search Engine Optimization, and it is an important part of almost every digital marketer’s toolkit. When you have a lot of traffic, you might not be making enough money, and it is time to optimize your website to make more money. Search engines like Google and Safari learn from you and your actions on their websites. Your job as a digital marketer is to make sure that your website is ‘optimized’ for the keywords and phrases that people use when they search for your products or services. Your first priority should be to understand the basic principles of SEO. Here are some of the most basic, and important, SEO principles that you need to know:
- Organic Traffic
- Content Creation
- Content Promotion
- Local SEO
- User-Generated Content
- Content Curation
- Mobile-Friendly Design
- Saved Searches
- Keyword Density
- On-page SEO
SEO is a constantly evolving field, and new algorithms and ranking factors are discovered every day. However, above all else, make sure that you focus on easy to follow rules and guidelines that can get you results quickly.
How To Change Text On A Website Link
Let’s say that you own a bed and breakfast in San Francisco, and you want to try and increase the number of people who come to your website instead of the traditional Airbnb. You could try and trick Google and other search engines into thinking that your website is about renting luxury apartments rather than giving people a good night’s sleep. How do you do that? You need to change the text on the website links that connect to your website. When someone clicks on a link that texts airbnb to their browser, your website will load, but it will not be what the viewer expects. To trick Google and other search engines, you need to change the text on all of the links that lead to your website.
If you run a business and you want to try and increase the amount of people who come to your website instead of another company’s, you need to focus on changing the text on your website links. Links that point to your website should not have the word ‘Airbnb’ in the text, otherwise, your whole strategy will backfire. The same goes for all types of link texts.
Changing The Domain Name Of A Website
If you run a business and you want to make it easier for people to find you online, you can change the domain name of your website. For example, if you want to become an agent for Merced Realty, you could create a website called realtymerced.com. People will see this as a link to their website, but when they click on it, they will be taken to a page with information about Merced Realty.
If you run a realty company and you want to make it easier for people to find your website, you can create a gmail account with your realty company’s name as the domain name. Then, you can direct people to that address instead of your personal gmail when they click on links or open emails from your company.
Creating a gmail account with your realty company’s name as the domain name is an easy way to create a professional-looking website that will make your prospective customers feel comfortable enough to trust you. If you want to find out more, here is a link to the Google homepage.
Now, you might be thinking “I want people to come to my website because they want to learn more about me, my products, or my services. How can I make specific changes that will help them understand what my website is about?” Good question. Here is the answer. First, set up a Google My Business account, if you do not have one yet. Then, log in to your Google My Business dashboard, and you will see a column on the right-hand side. This is your ‘About’ page. Click on the pencil on the right-hand side, and you will see a drop-down menu. Click on the ‘Info’ tab, and you will see a form. Enter your website’s name and e-mail in the two fields, and then click on the ‘Save Changes’ button.
Now, you have a new ‘About’ page for your website. When someone searches for your company’s name, they will see your ‘About’ page as the organic result. However, if you want to make changes that will impact your SEO score, here is where you make those changes. Click on the ‘Info’ tab, and you will see the ‘Keywords’ section. Here, you enter your chosen keywords and phrases, but you should enter only those that you deem relevant to your business. Once you have chosen the right keywords, you can add them to your documents, blog posts, and other content on your website. This will help establish your website as an authoritative source on your chosen topics. To test this out, you can add a few words to your About page, and then you can come back and see how your organic traffic has changed. This process is called ‘keyword research’.
To choose the right keywords, you need to enter your targeted keywords into the search bar of your favorite search engine, and then you can narrow your results to find websites that are relevant to your business. Once you have found the right keywords, add them to your documents, blog posts, and other content on your website. This will help establish your website as an authoritative source on your chosen topics. To test this out, you can add a few words to your About page, and then you can come back and see how your organic traffic has changed. This process is called ‘keyword research’.
Above all else, make sure that you create high-quality content that is relevant to your target audience. Create articles, blogs, and other content that will educate your visitors about your products and services. Create videos that put a face on your company and show your target audience what you are capable of.
If you want to be seen as an expert in your industry, make sure that you establish yourself as an authoritative source on your chosen topics. To do this, you need to find the words and phrases that people use when they search for your products or services. You also need to make sure that your website is ‘optimized’ for these keywords and phrases. When someone clicks on a link that has the text ‘airbnb’, they will not be taken to your website to read about Airbnb rentals. Instead, they will be taken to a page that does not exist, and this is how Google sees it. To prevent this, change the text on the links that lead to your website. The same goes for changing the domain name of your website and adding keywords to your content. Make sure that your potential customers find you easily when they are looking for your products or services, otherwise, you will never make money from your business.