How to Change the Description for Your Website
I’m sure that we’re all aware of the power of words and how effective they can be at instilling an idea or concept in someone’s head. For example, when someone hears the word ‘blog’ they might immediately think of the type of blogs that they read or the tools that they use to write one. In most cases, the meaning is immediately apparent but, in some instances, the connection might not be so easy. That’s why it’s important to be mindful of the words that you use when describing something or someone.
On the other hand, the description for your website probably doesn’t mean as much since it’s generally not as accessible or apparent as the other words and phrases on your behalf. With that in mind, let’s examine how you can best influence someone’s decision to click or continue on their merry way with your website.
Create A Short, Snappy Description
Unlike a title which is usually only several words, the description for your website should be concise yet meaningful. Moreover, it should not be too wordy or full of unnecessary jargon. To create the perfect short and snappy description, you need to identify the primary purpose of your website or blog. For example, if you want to create a blog to help photographers better understand product reviews, your short description might read: “Product Review Blog for Photographers”.
In the world of SEO, we sometimes refer to short, snappy descriptions as ‘SEO-ready’. That is, these descriptions can easily be spun into effective SEO-friendly content that will help your site rank higher in the search engines. So, by creating concise and descriptive content like this, you’re essentially telling the search engine spiders that your content is both relevant and helpful to human readers. Moreover, you’re not wasting any words with unnecessary detail.
The purpose of the description is to grab the reader’s attention and make them click to learn more. However, the keywords that you include in your content play an even bigger role in drawing in potential customers. When someone is searching for information on the topic of your website or blog, the keywords that you include will help direct them to your content. Moreover, if you’ve incorporated the essential keywords into your content the right way, you’re giving the search engine spiders all the justification they need to rank your content highly in the search results.
Use The Appropriate Media
While it’s great to attract readers to your content with compelling reasons to click, you should not neglect the importance of the various other media that you use. In many cases, your chosen reading platform will dictate the type of content and the way that you present yourself. For example, if you have selected to publish your content on a blog, you might want to include a link to your site in your bio. Moreover, once you’ve established credibility as an expert in your industry, you can use social media to promote your content. Doing so can help attract potential customers who are already aware of your existence.
Humor is a powerful tool for grabbing reader’s attention and keeping it. For instance, if you’re writing about a topic that is very specific to your industry or niche, you might want to include a “Walking Dead” reference or a “Game of Thrones” joke. Moreover, adding a bit of humor into your content improves its readability and draws in more readers. In general, adding a funny anecdote or a surprising fact about your topic will probably make people interested in your content. So, if you can pull off a joke or make someone laugh, you’re probably saying something that they’ll find interesting and valuable.
Even though you want to keep your copy short and sweet, you must still avoid plagiarism. Simply put, plagiarism is the theft of someone else’s work and presenting it as your own. While this might seem like a common occurrence in online text, it happens all the time in the world of academia as well. If you’re not careful, your content might end up being stolen and presented as though it were written by the plagiarist. In many cases, this type of behavior is considered a form of academic fraud and can destroy a person’s reputation. Therefore, to avoid all suspicion of copyright infringement, you must ensure that all of the material that you use is your own and that you have the right to do so. This includes all of the words as well as the images.
Include Links And Attachments
In general, the more you can do to make your content stand out, the more likely someone is to read it. One quick and easy way to do this is to incorporate links to other sites and relevant content that is valuable to your target audience. Moreover, including these links within your content gives the reader the opportunity to navigate directly to another website. In some cases, this might mean that you save them the trouble of having to search for the information that you provide. Sometimes, it’s simply a matter of getting a website or blog that is already well-known for a specific subject matter that you’re covering to link to your content. In other instances, it’s a case of finding a relevant video, song, or article and including a link to it within your text. Basically, whenever you can, you want to include a link to something that is either directly relevant to the topic that you’re discussing or that provides even more value to your audience. The more you can do to point people to other, more valuable content, the better chance that they’ll become invested in your content enough to continue reading.
Create Original Content
Let’s say that you’ve covered all of the points above and included all of the relevant keywords and links. To ensure that you still have something new to offer, you might want to develop original content. This could include anything from an in-depth analysis of a topic to a how-to guide that addresses your niche. Moreover, if you can find a way to add value to your content, you’re giving yourself a distinct edge over your competition. In most cases, creating unique content is a great way to stand out and gain popularity among your target audience. Doing so also makes you a bit more trustworthy since you’re not just regurgitating what someone else said. Moreover, when you write about something that you’ve never covered before, you have to assume that your readers have not either. This is the type of thing that makes the internet such a valuable resource. When someone sees that you’re not repeating what they said and you’ve provided helpful information that they didn’t specifically ask for, you’re giving yourself the best chance of being credible. Moreover, in many cases, being the first to cover an idea or subject matter can be the difference between gaining popularity and being blacklisted by the community. In this instance, it’s better to be the first than the last because there’s always someone who will come back and give you a piece of their mind!
To summarize, the description for your website is one of the most important parts of your content. Moreover, it can have the power to draw in readers and encourage them to continue reading your content. In most cases, the shorter and snappier the description, the more effective it will be. Additionally, by keeping your description short and sweet, you’re also giving the search engine spiders all the justification they need to place your content highly within the search results.