How to Convert Your Website from a Mobile First to a Mobile Only Design

In today’s ever-changing digital world, it’s more important than ever to keep up with the times and stay relevant to your audience – especially if you want to continue attracting, engaging, and converting potential customers into paying customers, or subscribers.

The mobile-first design trend has shifted the way we develop websites. Designing for mobile first means starting with what people are using nowadays – be it a smartphone, tablet, or laptop – and making your website compatible. However, to fully reap the benefits of a mobile-first approach, you’ll need to make some changes to your website’s conversion rate.

To help you get started, we’ve put together a detailed guide on how to convert your website from a mobile-first to a mobile-only design. We’ll cover everything from understanding mobile-first design to creating a solid conversion plan – all in one place. Let’s get started.

Understand What Is Going On

Let’s first take a look at what is mobile-first design and why you should care.

If you’ve paid any attention to the design world, you’ll know that mobile-first design is a trend that’s been around for a while. Designing for mobile first means starting with what people are using nowadays – be it a smartphone, tablet, or laptop – and making your website compatible. However, to fully reap the benefits of a mobile-first approach, you’ll need to make some changes to your website’s conversion rate.

To begin with, people use mobile devices more than ever to access the internet. According to Statista, as of 2022 nearly all (99.9%) of American adults used mobile devices to access the internet either at home or at work. Additionally, a whopping 85% of American adults use their smartphones to access the internet. With so much reliance on mobile devices, having a mobile-friendly website is more important than ever.

Another factor that makes mobile-first design more important today is the changing digital landscape. Thanks to the rise of chatbots and voice search, people are increasingly finding the information they need on their mobile phones – rather than on a desktop computer or laptop. Designing for mobile first means starting with what people are using nowadays – be it a smartphone, tablet, or laptop – and making your website compatible.

Create a Mobile-First Strategy

Even if you’re already familiar with mobile-first design and the benefits that come with it, it’s still important to take the time to plan out a mobile-first strategy. This way, you can ensure that you make the most of the trend and don’t end up wasting time, energy, and resources rethinking your design approach once the trend fades.

A mobile-first strategy involves careful consideration of your audience, conversion goals, and resources. To create one, you’ll need to get out a piece of paper and make a list of everything you wish your website could do for you. Consider everything from getting you new business to generating page views and conversion – everything!

Once you have a clear picture of your website’s purpose in mind, you can map out a roadmap to achieve those goals. This way, you’ll have a clear idea of what needs to be done to make your website more mobile-friendly. To start, you could look into implementing a mobile-friendly design, or using a content management system (CMS) to create a mobile-oriented blog. While both of these solutions provide a more mobile-friendly experience for your users, they won’t necessarily translate to increased conversions.

Make Changes To Your Website’s Design

Once you have your mobile-first strategy in place, it’s time to tackle the design of your website. As we mentioned above, designing for mobile first means starting with what people are using nowadays – be it a smartphone, tablet, or laptop – and making your website compatible.

If you’re using a CMS to build your website, the easiest way to make it mobile-friendly is by implementing responsive design. You might also decide that mobile-first design is best for your business, in which case you’ll want to consider making some changes to the way your website looks. Whether you’re a designer or developer, either one will have the tools necessary to make your website more mobile-friendly. Making small changes here and there will help your site perform better on all devices.

Redesign Your Website’s Content

Once you have a more or less mobile-friendly design for your website, it’s time to work on its content. To achieve a better conversion rate, you’ll want to pay special attention to how you describe your product and what you offer to potential customers. For instance, if your website currently has a blog section, you might want to consider making it into a series of articles – something along the lines of a how-to blog. The idea behind this is to provide potential customers with practical information that they can use to improve their own lives. Additionally, you could create a separate section on your website for Product Reviews, which would allow you to target a larger audience that might not have found your blog post yet.

An effective way to improve the conversion rate on your website is by utilizing conversion optimization – carefully considering the way that you describe your product and what you offer to customers to make them more comfortable purchasing it. Designing for mobile first means starting with what people are using nowadays – be it a smartphone, tablet, or laptop – and making your website compatible. To fully reap the benefits of a mobile-first approach, you’ll need to make some changes to your website’s conversion rate. To help you get started, we’ve put together a detailed guide on how to convert your website from a mobile-first to a mobile-only design. We’ll cover everything from understanding mobile-first design to creating a solid conversion plan – all in one place.