How to Create a Website for Internet Marketing on WordPress
WordPress is a very popular content management system (CMS) with around 80% of all websites using it. It is extremely simple to use and requires no technical knowledge to set up a basic site. Due to its high popularity, many people may underestimate how powerful it is. In reality, a WordPress website can rival many complex eCommerce sites in terms of functionality.
If you’re looking to create a site for internet marketing, you have many options. However, not all of them are created equal and you may want to avoid some pitfalls. In this article, we will discuss some tips on how to create a functional and successful website using WordPress.
The Most Popular CMS for Websites
It’s important to note that WordPress is not just a blogging platform. It supports many different functions that can be useful for websites. These functions include:
- Blogs
- News
- Commerce
- Events
- Photo albums
- Forums
- Books
- SEO(Search Engine Optimization)
- And many more
Due to its versatility and simplicity of use, many small businesses and entrepreneurs choose to use WordPress as their CMS platform.
Set Up A Marketing Plan
When building a brand new WordPress website, it is important to develop a marketing plan. Just because you have a website up and running doesn’t mean that you can just jump into internet marketing and expect to succeed. You will need to learn and implement the fundamentals of marketing, including:
- Search engine optimization (SEO)
- Pay-per-click (PPC)
- E-mail marketing
- Social media marketing (SMM)
- Marketing analysis
- Conversion rate optimization (CRO)
- Content marketing
- And many more
Having a clear plan will help you to successfully implement a digital marketing strategy and build a following of potential customers.
Use a Professional Looking Theme
You may think that using a free WordPress theme is the best option for creating a website, especially since you have nothing to lose. However, this may not be the case. The look and feel of your website is important, so make sure that you choose a theme that is clean, easy to read, and has a polished look. There are many free themes available online that can be used for any purpose and you won’t have to spend a dime!
To save you the time and effort of finding a professionally-looking theme, there are many tools online that can help you with the process. For example, if you want to create a hotel website, you can use Hotels.io to find a pre-built and tested professional-looking hotel website in no time. All you need to do is choose your niche, add your details, and you will receive a fully functioning site in a matter of minutes. This type of service is very popular as it saves website owners the time and effort of building a website from scratch. While this may seem like an easy option, it can still be quite time consuming if you are doing this for the first time and want to ensure that the final product looks just right.
Decide Which Platform To Use
When choosing a web hosting platform for your website, you have many options to choose between, including free platforms like WordPress.org or GoDaddy’s shared hosting, or paid options like Amazon Web Services (AWS) or Google Cloud Platform (GCP).
If you are just getting started, using a free platform like WordPress.org may be the best option as it will require less technical knowledge to setup and operate. If your site grows in popularity and you start receiving a lot of traffic, consider paying for a premium plan so you can take advantage of additional features.
Deciding which platform to use isn’t as easy as choosing between free options or paid ones, so make sure that you consider the needs of your site as well as your budget before making a decision. If you want to create a community-building website where you can engage with your audience, then choosing a WordPress.com plan may not be the best option as this plan does not offer the same features as a WordPress.org plan. If you’re looking for a fully-featured, professional-looking platform that can be used for any purpose, then you can’t go wrong with AWS or GCP.
Pick A Hosting Provider Reliably
There are many reasons why you may want to choose a particular web hosting provider, including convenience, price, features, and reliability. When it comes to reliability, choose a hosting provider with a good reputation and track record. This will ensure that your website is always up and running optimally without any problems. If your website is hosted on a reliable platform, it may be the difference between gaining a million or a hundred thousand followers on social media.
Use The Right Tools
There are many different tools that can be used to help with SEO, including the Google Search Console, which is a free tool that can be accessed from your Google Ads dashboard. This dashboard can be accessed by clicking on the three horizontal dots (the Google logo) at the top right of your screen.
If you want to create a blog that will be used for marketing purposes, then it’s a good idea to look into the Google Analytics tool. This free tool can be used to track the traffic to your site and adjust your strategy based on the data. For example, if you notice that a certain post is bringing in a lot of traffic but isn’t converting into paying customers, that post may not be the best one for your marketing needs.
There are many different tools available for digital marketers, SEO specialists, and content creators that can be used to make their job easier. If you’re looking for a simpler way to create and manage your website, you can’t go wrong with WordPress.