How to Create an E-commerce Bakery Website in WordPress Online Store
E-commerce bakery websites can be very lucrative. A single, profitable e-commerce bakery website could potentially generate thousands of dollars per month in profit, all from the comfort of your home.
What Is An E-commerce Bakery?
An e-commerce bakery is a store that sells both traditional bakery items and other products geared towards online buyers. The term “bakery” itself can be used to reference either the product or the store itself, depending on what is meant. When talking about an online store, we will generally use the terms “e-commerce store” or “online bakery” interchangeably.
Why Do You Need an E-commerce Bakery?
An e-commerce bakery has a lot of perks. For starters, you can sell virtually any product you want, whether or not you have experience in that niche market. Also, you can work remotely as much as you want, allowing you to be closer to your family. And finally, you can enjoy the benefits of being in a flexible work environment, where you can take longer breaks and call in sick less frequently.
How Do You Sell Your Products On An E-commerce Bakery?
Whether you have your own products or you’re just using third party products to sell, there’s no real difference when it comes down to setting up an e-commerce bakery. The key is to find a way to organize your products so that they are easily discoverable and accessible to your customers.
There are several different ways to display your products online, and each method has its perks. You can use either a single page with all of your products, or you can break it down into categories and sub-categories to make it more digestible for your customers. You can even use different images for each product to draw more interest.
Keep It Simple
Keeping your e-commerce store as simple as possible is key to its appeal. If you add too much flashy UI (User Interface) or complex features, your customers will lose interest and you’ll lose sales. Remember, your goal is to convert as many people as possible into paying customers.
You don’t need to complicate things and throw in every feature imaginable. Use a tool like Shopify, which is completely free. With Shopify’s simple to use interface, setting up an e-commerce bakery is a piece of cake.
Make Sure Your Website Is Mobile-Friendly
If you’re reading this, I assume you’re either a website owner or you’re working on one. No one else is going to read this, so you can put that keyboard down and get some mobile internet.
Your customers are now more likely to be browsing the web from smaller devices like tablets or phones. If they try to visit your site on a large computer screen, they’ll have a tough time navigating around all the text and imagery. Keep this in mind when developing your site.
The good news is that creating a mobile-friendly site is not as difficult as you might think. The secret is in using a tool like Google’s Mobile-Friendly Test Tool. To test your site’s mobile-friendliness, simply visit google.com from your phone’s browser and enter your website’s URL (Uniform Resource Locator) into the search bar. When you search for your site, you’ll see a small icon at the top of the search results. If this icon is grayed out, your site is unlikely to be mobile-friendly. If it’s not, it could use some work.
Use Only The Necessary CSS
Depending on how complex your store’s design is, you may have a lot of unnecessary CSS (Cascading Style Sheet) files taking up space on your server. If you’re using a free web host, like Bluehost, you won’t have the privilege of downloading these extras. Instead, you’ll have to figure out a way to disable or remove them from your site’s templates.
These files are there for a reason: they’re usually needed to make your website look the way you want it to look. However, not all CSS is created equal. Some of it is absolutely necessary, but a lot of it is just there to make the site look pretty. You’ll never know which ones are which until you start looking.
Make Sure Your Product Images Are Of Good Quality
When someone clicks on an article or a product image on a page, they’re expecting to see something good. The reason this is usually the case is because most publishers only use free image hosting services, like Flickr, and they don’t add any value to the image other than the size and the fact that it’s free.
You can easily find quality product images anywhere for free. There are plenty of services like Fotolia that will even scan your products and create high-quality, large-scale images for you.
The benefit of good quality images is that they’ll look great on any device, whether or not the screen is large.
Use Video To Your Advantage
People love to read about other people’s experiences, especially when those experiences are humorous. If you can add a video to your content, it will help make it more shareable and, thus, more engaging.
You can either create instructional videos about how to use your products or you can put yourself in the videos and show the viewers how to use your products. Using a tool like Rev.com to create video content is incredibly easy and fun.
Rev is a software solution for creating and publishing video reviews. If you’ve never created a video review before, it can be a little bit tricky to figure out where to start. With Rev, simply choose a topic you’re interested in, enter a couple of keywords, and click “go.”
In just a few minutes, you’ll have a quick, 10-minute video review ready to publish. From there, all you have to do is share it with your social networks.
Offer A Free Sample
In order to attract customers to your site, you’ll need to offer something valuable to them. Free samples are a great way to do this. If someone tries your product and finds it interesting, they might just sign up for your newsletter or follow you on social media, all because you gave them a free sample.
Some e-commerce companies will give you products to test or samples of their products to use on your site. With these “bounties” you’ll have access to products that normally cost thousands of dollars, all for the purpose of increasing sales.
- and many more
If you’d like to try a product that might be of interest to your customers, but you don’t want to spend a penny on it, one option is to sample it. Some companies will even provide you with free samples of their products, enabling you to test the product and offer your customers the option to purchase it at a discounted rate.
Offer Better Customer Service
With so many products and services to choose from, it’s important for your customers to feel like they’re getting good value for their money. Offering superior customer service is a great way to accomplish this. If you’re consistently responding to your customers’ emails within 12 hours, that will certainly go a long way to make them feel appreciated.
When someone lands on your website, the first thing they should see is a simple and clean design that is easy to navigate. The next thing they should see is an option to contact you by phone or email. When they reach out to you, you can respond immediately and start a conversation.
After they’ve had a chance to talk with you, you can follow up with additional communications.
Make Your Site Search-Engine Optimized
To increase your site’s exposure and make it more likely that your target audience will discover it, you’ll need to optimize it for search engines. The better your site’s SEO (Search Engine Optimization), the more likely it will appear on search results when someone types in a relevant keyword.
There are numerous free tools available online that can help you build and grow your SEO rankings. Using these tools, along with a little bit of technical know-how, can easily turn a WordPress blog into an SEO-ready store.