How to Customize Your WordPress Website on Facebook
There is no denying that we live in a world full of change. Whether it’s the way we think or the way we communicate, evolve or revolutionize is the name of the game. For marketers, this represents both opportunities and challenges. To succeed in this ever evolving world, one needs to not only be able to adapt with the times but also be able to make the most out of any situation. With this in mind, let’s take a quick look at how you can put your unique spin on your WordPress website to better engage with your audience.
Curate Content For Instagram And Facebook Users
Instagram and Facebook are the largest and most popular social media networks globally and it would be a mistake to think that all of your content should fit into neat little 140-character bites. The truth is that you can’t please everyone so you need to find a way to cater to as many people as possible.
Nowadays, if you want to stand a chance of attracting some audience on social media, you need to produce content that is not only entertaining but has a strong message that will make a statement. If you want to appeal to the people on Instagram, you need to provide them with content that is curated from top to bottom by humans and not machines. This means that you need to look at the way your content is presented on social media networks and use this as inspiration for your own content.
This doesn’t mean that you should only produce content that fits the Instagram formula. You can and should still produce content that will appeal to your regular Facebook audience as well. The key is to find a way to connect with your audience on a more personal level and provide them with content that they can engage with. This could be anything from a curated Instagram list of your favorite travel spots to a weekly blog post about the most recent art exhibit you saw or attended.
Instagram And Facebook Are About To Get A Whole Lot More Personal
Instagram and Facebook are about to get a whole lot more personal. According to experts, the next step in the evolution of social media is the increased use of personal narratives and micro-dramas. Essentially, people are going to get to know you on a deeper level and you’re going to have to work that much harder to gain their trust.
Before, when you would post on Instagram or Facebook, the algorithm would decide what to show your followers based on a series of pre-set parameters. Now, with micro-drama and personal narratives, the algorithms will have to make a decision based on actual human behavior and the content you produce. This can be both a blessing and a curse. While it’s great to have a human decide what content is the most relevant to your audience, it can also mean that your content might go unseen because the algorithm didn’t think it was worth showing to the person building it.
To combat this, you need to change how you present yourself online. This can be done through your profile picture, description and cover photo. All three of these elements play an important role in determining your audience’s perception of you. So, remember: a picture is worth a thousand words and it’s often the case that an engaging profile photo will draw in more followers than a mediocre description.
Make Sure Your Website Is Search Engine Optimized
Another important aspect of putting your unique spin on your website is making sure that it is search engine optimized. This simply means that you need to do your best to ensure that your website is easily discoverable by potential visitors who are searching for relevant information online. There are many different strategies you can use to optimize your website including but not limited to:
- Using keywords in the titles and content of your webpages
- Creating unique content that will draw in organic traffic
- Tying your social media accounts into your website’s content
- Pro-actively engaging with potential customers on social media
If you want to improve the discoverability of your website, you need to make sure that the search engines know exactly what your website is about. To do this, you need to provide them with a ton of quality content and make sure that the terms you are using in the content are relevant to what your website is about. For example, if you are writing about fashion, make sure that you are using the right keywords (like ‘fashion styles for women’ or ‘the best affordable dresses’) and make sure that your content is engaging.
Sometimes, our own bias can get in the way of how we see things. Being aware of this fact can help us see life – and the internet – more objectively. In the same way, having a balanced view of things can help us objectively analyze situations and come up with solutions that work for everyone involved.