How to Edit Your Website with WordPress
If you’re looking to dive into the world of content curation, you’ve probably considered trying your hand at blogging. Launching a blog is simple, and it can be a fun way to share your thoughts on a variety of topics. The only problem? Building a successful blog takes time, and a lot of trial and error. Luckily, you can avoid all that and dive right into creating a premium WordPress website with the help of our expert team.
Step 1: Begin with a Plan
Before you begin any sort of site redesign or develop any content for your blog, it’s important to put in the work of plotting out how you want the site to look and functioning. Think of the kind of content you’ll be posting on your blog – are you going to focus on tech-related subjects, news, or just random posts on a variety of topics? Once you’ve got an idea of what you’re going to post, you can begin to map out a content schedule, and work with our team to make sure your blog posts are published on time.
Step 2: Choose a Hosting Provider
Now that you have a plan in place, it’s time to move onto the next step – selecting a web host to deploy your site on. If you’ve been reading our blog, you know that we’re big fans of Bluehost, an inexpensive and reliable hosting provider that supports WordPress.
Make sure to sign up for a free account with Bluehost, or any other hosting provider that you’re considering using, to get started.
Step 3: Install WordPress
After you’ve signed up with Bluehost, it’s time to install WordPress to launch your blog. Navigate to your dashboard and click on the icon that looks like a pencil. Once you’re on the WordPress toolbar, click on Install WordPress to get started.
You’ll see a screen pop up that looks something like this – give it a few minutes and WordPress will update the page to reflect the progress of the install.
Once that’s complete, it’s time to log in to your WordPress dashboard to get started.
Step 4: Get Inspired
With your WordPress install in place, you can begin to explore the different themes and plugins that are available. Our favorite theme for blogs is the Divi, by WordPress itself. This theme provides a clean layout that makes it easy for readers to navigate your site, while also offering you a wide range of customization options.
If you decide that you like the Divi theme, you can access your WordPress dashboard and click on the Appearence tab. Here you can change the look and feel of your blog without having to dive into coding – simply pick the elements that you like and with a few clicks of a button, you’ll have a new theme loaded onto your blog.
Step 5: Design and Build Your Blog
Now that you have a new theme for your WordPress install, it’s time to dive in and begin designing your blog. Begin by adding a header, and some text – something to keep your readers interested, and make them want to continue reading your content.
Next, add a feature box or graphic at the top of the page – this could be a section showing off a new product, an interesting infographic, or just about anything that you can come up with. Once you’ve got that feature box (also known as a hero area) complete, continue adding more content by using the remaining space below.
Adding more content to your blog is as easy as publishing your next blog post. Make sure to add key content to your blog that is relevant to your target audience – do you want to attract investors or customers to your product or service? Your content shouldn’t just be about you or your hobbies – it should be helpful or entertaining to your target audience.
When adding content to your blog, you should follow the 80/20 rule. Only post 20% of your material, and save the other 80% for later. You can add more content to your blog whenever you want, but don’t overload it with more than three or four posts – otherwise, your readers will quickly become overwhelmed, and soon, you’ll be chasing the almighty bounce back button.
Step 6: Promote Your Blog
Once you’ve got your blog designed and launched, it’s time to begin promoting it – this is where the rubber really meets the road, and you’ll need to put in the work of convincing people to come back for more.
To do this, you can use the different social media platforms to reach your readers – starting with Twitter, which is a free and open platform that can be connected to almost any account.
Use Twitter to follow and connect with people interested in your topic – whether it’s travel, lifestyle, or business – and begin building a community.
Use the #WPRblogger channel on Twitter, and you’ll begin to see our tweets pop up in your timeline – make sure to follow us, and you’ll soon see why.
Instagram is another big platform for sharing and connecting – similar to Twitter, but with the addition of a more visual element. With Instagram, you can share short-form videos, as well as longer-form documentaries that are rich in images.
With a large following on Instagram, you can bet that your audience is already engaged and interested in what you have to say. Begin by posting frequently to keep the interest of your audience – at least once every two weeks.
LinkedIn is a professional networking platform that focuses on businesses and brands – as the name would suggest – so make sure to connect with other businesses that can help you connect with potential customers.
Once you have a decent following on all these platforms, it’s time to begin thinking about search engine optimization (SEO). SEO is all about enhancing your site’s rank in search results – without high-quality content and a reputable website, your hard work will go to waste, and you’ll never see the traffic you’re hoping for.
Step 7: Measure and Assess the Results
To truly understand the success of your blog and where you need to improve, it’s important to look at the numbers. Begin by tracking your site’s traffic – whether it’s visitors, leads, or sales – with a few different tools, and make note of the differences. After a few weeks of monitoring and analyzing your site’s traffic, you’ll begin to see a pattern that will allow you to better understand the effectiveness of your content.
For example, if you’re getting a lot of traffic from a certain geography, and no traffic at all from another, it might be time to re-evaluate your content, and consider whether or not you should continue publishing there.
Similarly, if you’re seeing a huge increase in a particular area, but no change in other areas, it might be time to evaluate whether or not you should continue investing in that content, and whether or not it’s reaching the right audience.
Don’t get too attached to the figures that you see – the key takeaway from this step is to continually look at the numbers, and work on improving your blog until you see the results that you’re hoping for.
Step 8: Continue Building on This Knowledge
Finally, take all that you learned in the previous step, and use it to continue building out more blogs. Once you’ve reached a point of stability, it’s time to begin expanding your reach to include more people and attracting more customers. Begin by sharing your expertise with other businesses through speaking engagements and workshops – if you’re good, you’ll quickly find yourself booked for more than you can handle.
While speaking, be sure to connect with other businesses that can benefit from your knowledge, and share your passion for your topic area.
If you decide that this is a path you’d like to continue down, consider looking into freelance writing as a side gig – getting paid to write is great for your bank account, and it’s a way of making money that does not require huge investment.
If you’ve gone this far, congratulations – you now have a fully functioning WordPress blog that you can use to share your expertise, and attract audiences that are seeking your input.